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World News Article Searches & Monitoring Library
World News Articles
The following are worthwhile news articles on Internet monitoring and clipping, reputation management, and media measurement for public relations and marketing.
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Spinning the Web: P.R. in Silicon Valley — The New York Times — July 4, 2009
Online Reputation Management: A View From the Top — MarketingProfs.com — May 12, 2009
Putting Twitter's World to Use — The New York Times — April 17, 2009
Scholar shows market benefits of greater news dissemination — IR Magazine — January 9, 2009
Why basic reputation management isn't enough — iMedia Connection — December 23, 2008
Ad Track: Negative PR in advertising travels fast online — USA Today — 12/7/2008
CMO Crusades to Repair Her Digital Reputation — The ClickZ Network — Oct 12, 2007
Dealing with the Damage from Online Critics — Complaint or Vendetta, the Tactics Vary — New York Times — October 4, 2007
Survival online will require investment in measurement — PR Week — September 20, 2007
Automakers blog to build loyalty, beat back criticism — The Detroit News — August 23, 2007
Internet Closing In On TV As 'Most Essential' Medium — Internet News — June 26, 2007
Looks Who's Talking — Wall Street Journal — June 24, 2007. How to monitor and respond to postings on consumer "complaint" sites like Yelp.
How to find out what's being said about you — Financial Times — June 13, 2007.
This is Your Elite Flyer Speaking; Monitoring Travel Chat Rooms — Washington Post — 06/07/2007.
The Big Shots of Blogdom — Businessweek — 05/07/2007. Executives are learning to take the 24/7 patter of online critics very seriously indeed.
Online Reputation Management Basics — WebProNews — 03/27/2007.
Imus, Rutgers Imbroglio Highlights University Brand Importance — MediaPost's Marketing Daily
When Celebrities Get Flak, They Call in This Flack — Wall Street Journal — January 18, 2007 (Subscription Required). Insight into protocols of celebrity public relations.
The Blog Mob — Wall Street Journal Editorial Page — 12/20/06. An incendiary anti-blog rant baiting bloggers and condemning them as "remora fish", "logorrheic", and "solipsistic" in a pompous, presumptuous editorial.
The Metrics of Blogging — Internet News — 05/17/06. Steve Rubel of Edelman expounds on measuring blogs and influencing bloggers.
Wal-Mart Enlists Bloggers in P.R. Campaign — New York Times — 03/07/06. Examines benefits and risks of corporations trying to influence bloggers on issues.
Selling Inside the Blog: The Story of Wal-Mart, Conservative Bloggers, and the New York Times — Adotas — 03/14/2006.
Attack of the Blogs — Forbes — 11/14/05. Positions Web logs as an online lynch mob spouting liberty but spewing lies, libel and invective.
Brand Blogs Capture the Attention of Some Companies — New York Times — 10/24/2005.
Blogging + Video = Vlogging — Wired News — 07/13/05.
Marketers Scan Blogs for Brand Insights — Wall Street Journal (Subscription) — June 24, 2005. In-depth article on the value of monitoring and analyzing contents in blogs for insights about how consumers feel about the brands of client companies and their competitors.
Blessing or Curse? Top Newspaper Editors Examine Blogs' Role in the '60 Minutes' Uproar, Editor & Publisher, September 15, 2004
How to Track (and Influence) Consumer Buzz Online About Your Brand - 6 Steps, Marketing Sherpa, June 28, 2004
SEM and Reputation Management, ClickZ, June 28, 2004
A Primer in Internet Audience Measurement, Institute of Public Relations, Gainesville, FL, January 2004
The Best Corporate Complaint Sites, Forbes, August 21st, 2002
Attack in CyberSpace — A PowerPoint presentation on defending corporate reputation on the Internet. PR Headquarters, Independent PR Practitioners' Network.
Fire Insurance for the Internet — Analysis of value of Internet monitoring services. Wired News, 01/03/01
Web Wise Ways: Web Clipping and Monitoring Services Round-Up — Searcher, InfoToday, July/August, 2000
Web Wise Ways: The Last Word on Web Monitoring and Clipping Services — Searcher, InfoToday September, 2000
Penthouse.com and Feds Bust Copyright Pirate — e-Commerce Times, May 3, 2000
Click Here for a Hot Rumor About Your Boss — Workers ranging from lawyers to funeral directors are gathering around the virtual water cooler — Time September 11, 2000
A Victory of Sorts for Spouting Off. Jane Black, Business Week, July 20, 2001
Free Speech on the Net? Not Quite. Companies are waging war on online critics — and winning. Mike France, Business Week, February 28, 2000
Playboy Loses Metatag Lawsuit — New York Times
A Crackdown on E-Druggists — Business Week
Fraud on the Net — Business Week
