The "Best of the Web" Newsletter highlights "white papers", articles, conferences and webinars, and services of value to public relations and marketing professionals. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing. The newsletter is distributed to the e-mail distribution list of Media Monitoring News. MMN is among the largest circulation newsletters on public relations with distribution to over 150,000 public relations and marketing professionals in the US, Canada, and the UK.
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Best of the Web in Public Relations & Marketing Services / White Papers / Articles / Conferences  Subscribe to one media monitoring service at the regular monthly rate and get any one additional service at no additional cost for one year. Better Results...Lower Cost
Listing Services: Media Placement OpportunitiesLooking for media placement opportunities? Two superb free sources provide updates of placement opportunities in major consumer and trade publications. The e-mail alerts — often sent multiple times per day — list article topics for which journalists are seeking expert input and provide the contact information of the journalist seeking the information. Subscribe to Help A Reporter (HARO) at http://www.helpareporter.com. Publicists, experts, and journalists can sign up for Pitchrate.com at http://www.pitchrate.com. White Papers on PRFive Digital Trends to Watch for 2009 http://steverubel.typepad.com/files/edelmandigitaltrends0109.pdf By Steve Rubel This paper outlines five trends to watch for in 2009 and gives recommendations on actions that can be taken to meet them. Tales from the Trenches, How Organizations are Measureing Value in Social Media http://www.kdpaine.com/downloads/Marketing%20Profs%20Boston%20June%2009.pdf By KD Paine & Partners In 46 pretty much self-explanatory Powerpoint slides, Katie Paine offers a “deep dive” into the “whys” of measurement and the best/worst approaches to PR measurement. The ‘Ad Value’ of PR? http://www.lombard-media.lu/pdf/0305_AdValuePR.pdf By Jim R. Macnamara, Mass Communication Group An analysis on how to measure the added value of PR for an organzation without utilizing the discredited “ad value” methodology. Intelligent Dialogue: Mobile Lives and Times http://pnintelligentdialogue.com/wp-content/uploads/2009/06/pnid-mobility.pdf By Porter Novelli A white paper on mobility and its impact on our lives asks interesting questions about how to deal with new and upcoming ways of communicating. Top 5 Ways to Make PR Shine http://www.vocus.com/wp/whitepaper_topfivewaysshine.pdf By Vocus Excellent tips for public relations professionals, and their clients, on how to increase the value of PR to an organization and how to demonstrate that value. 15 Ideas for Low-Cost Social Media http://www.themeasurementstandard.com/Issues/4-1-09/stellerMADD4-1-09.asp By Erica Steller Step by step approach to launching a social media program for smaller organizations. Search Engine Visibility — An Edelman Digital Position Paper http://www.edelman.com/image/insights/content/Search%20Engine%20Visibility.pdf By Steve Rubel, Kevin King, Michael Wiley and Rick Murray How an organization or brand can apply a search mindset to tried-and-true PR tactics and, in the process, influence the search results around certain keywords to achieve greater reach for corporate or brand messages. Cold-Calling 2.0: The Next Generation of Prospecting http://www.theresultsource.com/documents/ColdCalling20WhitePaper.pdf By The Result Source New techniques of teleprospecting, or cold-calling, as a way of generating new business can also be applied to PR “pitching”. Distributed Influence: Quantifying the Impact of Social Media http://technobabble2dot0.files.wordpress.com/2008/01/edelman-white-paper-distributed-influence-quantifying-the-impact-of-social-media.pdf By Jonny Bentwood A paper discussing the growing importance of social media and the need for measurement. Social Media Marketing Guide: 12 Key Tools http://www.wdfm.com/SocialMediaMarketingGuide.pdf By Larry Chase, Web Digest for Marketers A review of 12 key tools to manage social media. Useful Articles on PRThe All-Purpose, One-Size-Fits-All Public Relations Measurement Program Checklist http://www.themeasurementstandard.com/issues/2-1-09/measurementchecklist2-1-09.asp Everything you need to know before you start any public relations measurement program. 10 Must-Haves for your Social Media Policy http://mashable.com/2009/06/02/social-media-policy-musts/ By Sharlyn Lauby 10 Ways Journalism Schools are Teaching Social Media http://mashable.com/2009/06/19/teaching-social-media/ By Vadim Lavrusik Rules of Engagement for Journalists on Twitter http://www.pbs.org/mediashift/2009/06/rules-of-engagement-for-journalists-on-twitter170.html By Julia Posetti 20 “take-away” tips for tweeting — and they’re not just for journalists. Social Manifesto: What is social media? http://leighhouse.typepad.com/advergirl/2008/11/social-manifesto-what-is-social-media.html By ADVERGIRL.com This series of articles is in blog format with the first article in the series toward the bottom of the page. Start with Nov. 3 and move up the page. The Measurement Standard's Social Media Compendium http://www.themeasurementstandard.com/Issues/12-1-08/socialmediaindex12-1-08.asp A comprehensive collection of insightful articles on social media measurement for PR. 78 Essential Search Engine Marketing & SEO Resources! http://www.seoptimise.com/blog/2008/07/78-essential-search-engine-marketing-seo-resources.html PR SeminarsBulldog Reporter’s PR University is holding a PR Measurement Summit on June 29, 2009, at the Yale Club in New York City. See their website http://www.infocomgroup.net/prms/ for more details. Breakfast Briefing: The Powerful Convergence of Strategy, Leadership and Communications will be held at the Chicago Club on July 14, 2009. It is being hosted by the Arthur W. Page Society and the Council of Public Relations Firms. You can see more details and register at their website http://www.prfirms.org/index.cfm?fuseaction=Calendar.eventDetail&eventId=47&nodeID=1. If you miss that event you can attend the same Breakfast Briefing in New York City at the Penn Club on July 22, 2009. For more details and to register please see http://www.prfirms.org/index.cfm?fuseaction=Calendar.eventDetail&eventId=48&nodeID=1 PR Leadership Forum West will be held from September 1 through 3, 2009, at the San Francisco Airport Marriott in Burlingame, CA. For more information on the conference, and to register, please see their conference web page http://www.instituteforpr.org/education/PRLF_west/ Social Media Boot Camp for Corporate Communicators, hosted by Mark Ragan and Jim Ylisela, will be held in:
Register for the Boot Camp nearest you at: https://store.ragan.com/ProductDetails.asp PR WebinarsA teleseminar entitled “Winning with Corporate Social Responsibility: Applying sports principles into your CSR communications strategy” will be hosted by Ken Harvey on July 15, 2009. For more details see the website http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=568. A teleseminar entitled “Writing for the Web 2.0: How to Craft Copy for Social Media”, will be presented by Ann Wylie, president of Wylie Communications, Inc., on July 23, 2009, starting at 3pm Eastern time and will last one hour. See https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=97 to register. 
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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