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CyberAlert Media Monitoring Service Launches Version 4.0 with Broader Media Coverage, Fewer Missed Clips, Greater Clip Accuracy, Faster Clip Delivery and Lower Costs than Traditional Press Clipping and News Monitoring Services

Stratford, CT — 5/7/03 — CyberAlert, Inc. (http://www.cyberalert.com) today launched CyberAlert 4.0, a next generation press clipping, broadcast monitoring and Web clipping service with innovative new technology to assure fewer missed clips, near-perfect clip accuracy and relevancy, speedy electronic delivery of all clips and substantially lower costs than other press clipping and media monitoring services. The new CyberAlert 4.0 service enables PR departments and agencies to substantially reduce costs, increase productivity and better meet increasing demands for PR accountability.

A 14-day free trial of the new service is available at http://www.cyberalert.com/ftoffer3.html.

"With its new advanced features and lower costs, CyberAlert 4.0 now stands alone as the most effective, timely and cost-efficient solution for media monitoring", said William J. Comcowich, CEO of CyberAlert. "The new enhancements make CyberAlert 4.0 better and less costly than traditional press clipping and electronic news aggregation services. PR clients get the balanced mix of features and benefits they most want and need in a news clipping and market intelligence service — comprehensive worldwide media coverage with near zero missed clips, superlative clip accuracy, next-day delivery at no extra cost, a "Digital Clip Book" for more efficient media measurement and analysis, and lower costs with no per clip charges," he stated.

3,000 Additional Media Sites; 13,000 Total Monitored Daily

The inclusion of an additional 3,000 publications and broadcasters swell CyberAlert's market-leading total to 13,000+ news media monitored each day. CyberAlert's automated system reads over 2.1 million pages of news content per day in 17 languages. CyberAlert 4.0 also automatically queries the internal search engines of dozens of news databases each day, finding news and opinion pieces that Internet robots and spiders normally miss.

For clients who want targeted coverage, CyberAlert 4.0 enables clients to specify subsets of news media to be monitored, right down to individual publications. CyberAlert clients can also create custom lists of Web sites for CyberAlert to monitor automatically on a daily basis.

New Filters Delete Nuisance Clips

With new automated news "reading" techniques, highly-refined Boolean-type search strings, and next generation technology for news filtering and analysis, CyberAlert 4.0 provides close to perfect clip accuracy and relevancy. The system also strips out extraneous text from clips, delivering only the copy from the headline and body of the article, facilitating more effective mining of clip archives.

"As a result of the wider media coverage and new filtering technologies, CyberAlert 4.0 delivers up to four times the number clips of other press clipping and news monitoring services. And, just as importantly, CyberAlert delivers up to 98% accuracy and relevancy. The number of unwanted clips approaches zero for most search specifications," Comcowich declared.

Overnight Delivery of Full Color HTML-Formatted Clips

As its standard service, CyberAlert 4.0 delivers all clips found the previous 24 hours via daily e-mail alert (7/365). Clips from traditional press clipping services are often delayed for 14 to 21 days. In addition to hotlinks to each clipped article at the originating source, CyberAlert 4.0 includes anywhere, anytime access to a cache of full-color HTML-formatted clips as part of a nifty Web-based "Digital Clip Book™". With the Digital Clip Book, CyberAlert clients can effortlessly batch print selected groups of clips for internal circulation. The CyberAlert 4.0 software also includes full text searching of all articles, enabling clients to sort and search clips by date, publication, author name, subject, key word and more.

CyberAlert can deliver clients' clips in XML-formatted files, making it easier, faster and more cost-efficient to carry out media measurement and content analysis.

Low Monthly Cost — No Per Clip Charges

CyberAlert 4.0 is a subscription service with a flat, fixed monthly fee per search string comprised of unlimited key words or phrases on any single topic with unlimited clips and no per clip fees. CyberAlert is currently offering a no-risk 14-day free trial and a 50% discount for new orders of the CyberAlert 4.0 media monitoring service. Further information on the free trial is available at http://www.cyberalert.com/ftoffer3.html.

A detailed data sheet on CyberAlert 4.0 is available at http://www.cyberalert.com/cyberalert.html.

About CyberAlert, Inc.

CyberAlert, Inc. (www.cyberalert.com) of Stratford, CT. is an Internet-based press clipping, broadcast news monitoring, and Web clipping service. The company services include CyberAlert 4.0, AccuClip Express, and Netpinions. The company utilizes automated Internet-based technology to "read" and clip each day the news content of more than 13,000 publications and broadcasters worldwide. The company delivers to its clients a daily e-mail alert containing the clips found during the previous day. The company's services are used by corporations, not-for-profit organizations and government agencies worldwide for press clipping and news release tracking, broadcast monitoring, market intelligence, competitive intelligence, reputation management, issues monitoring, investor relations, and intellectual property / trademark infringement. The CyberAlert proprietary software system was developed in 1997 and has provided news clipping services to over 2,700 clients since its founding.

Contact:
William J. Comcowich
President and CEO
CyberAlert, Inc.
Phone: 203-375-7200
Fax: 203-375-6699

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