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CyberAlert: Success Stories in Media Monitoring
Each day, CyberAlert
Here are a few examples of how media monitoring by CyberAlert has helped our customers improve their business.
| Cases: Internet Media Monitoring Success |
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Case in Point: Financial — A credit card company discovered a pattern of complaints in which customers accused it of intentionally delaying the posting of payments in order to collect late charges. Action: In investigating, the company found that an outsource supplier was in a continual state of backlog. They hired a new supplier. Case in Point: Consumer Goods — A sporting goods company uncovered activists planning a demonstration and boycott. Action: The company briefed the press in advance of the demonstration, thereby getting balanced press coverage. Case in Point: Technology — Within days after product launch, a software firm found customer dissatisfaction with specific product features. Action: The firm's programmers fixed the bugs and made a patch available within days for download. Case in Point: Pharmaceutical — A pharmaceutical firm found specialist MDs recommending its product inappropriately. Action: A professional relations staff member published corrective information wherever and whenever doctors posted incorrect recommendations. Case in Point: Telecommunications — A telco uncovered a competitor's strategy. Action: The company used the intelligence to refine its presentations during legislative hearings — with the legislature ultimately upholding the company's position. Case in Point: Insurance — An insurance company found independent brokers misrepresenting features of products. Action: Using the Internet to monitor its retail channel, the insurer forced the brokers to correct the online product information. Case in Point: Fashion — A clothing manufacturer found young customers buzzing about a new "thing". Action: The manufacturer incorporated the new "thing" into their next run advertising campaign. Case in Point: Packaging — A glass manufacturer uncovered the location, size, capacity, and employment levels for a competitor's new manufacturing plant - information which could not be found elsewhere. Action: The manufacturer incorporated the information into their next year's competitive strategy. Case in Point: Chemical — A major manufacturer became the focal point for activists' crusades against genetically-modified foods. Action: The company positioned itself to "own" the issue so that public debate on the Internet takes place largely on the company's terms. Case in Point: Software — On its first day of formal monitoring, an established software company discovered another newly-created software company with virtually the same name and similar software products, potentially causing confusion in the marketplace. Action: The company notified its legal department which took immediate action to force the new company to change its name. |
Call a CyberAlert account executive at 203-375-7200 or 800-461-7353 to order daily monitoring for your company or brand — and start achieving your own success story.
