Landing Pages: What Converts Consumers (and What Doesn’t)

Wednesday - 23 July 2014

Weak landing pages waste the hard work invested in a campaign or newsletter.

Imagine a consumer’s disappointment when he/she clicks on a call-to-action (CTA) — and is taken to a page that doesn’t match that CTA’s promise or the offer itself. Ambiguous offers are one of the biggest problems on company landing pages, according to experts in 20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja. Continue reading

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Public Relations and Print Journalism: Is It Time to Break Up?

Wednesday - 23 July 2014
PR and Journalism Break Up

As the media become more integrated with digital and social tools, PR pros must do the same. But should they give up on print media completely?

It’s Sunday morning, and you’re sitting at the breakfast table with a cup of coffee in one hand and the local paper in the other.

Perhaps this is still a normal scenario for you. But for many others, that newspaper has been replaced with a tablet, laptop or smartphone.  Continue reading

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Interactive Content Marketing: The New Method for Creating Memorable Experiences to Attract Customers

Tuesday - 22 July 2014

Magnum Pleasure Hunt

Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.

As more brands realize this, they’re working with tools that foster real interaction from page visitors. Interactive content doesn’t just encourage action from visitors — it responds to them.  Continue reading

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Why Your Content Marketing Isn’t Working

Tuesday - 22 July 2014
Broken Content

Broken content marketing strategy? Fix it with these marketing tips.

While almost all marketers agree content marketing is important, an overwhelming 85% admit their content is only somewhat effective, or less so, at generating revenue.  Continue reading

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Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results

Tuesday - 22 July 2014

Media Monitoring ChartsBrands are paying too much attention to numbers, and not enough attention to the real business insights that media monitoring can deliver.

While placements, mentions, engagement and sentiment offer data about brand performance, statistical trends are only a tiny portion of the full value of media monitoring.      Continue reading

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Designing a Crisis Management Plan that Covers All the Angles

Monday - 21 July 2014

 

Math Angles

Find out how you can design a crisis management plan that covers all the angles.

When public relations managers turn a blind eye to the warning signs of a crisis, they’re inviting disaster.

PRSA’s recent issue of The Public Relations Strategist offers solid, actionable advice for PR people charged with protecting the corporate reputation. The crisis-themed issue includes warning signs to look for, as well as tips and best practices for planning effective crisis management.  Continue reading

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