Ride-sharing service Uber has been run over in the media for recent public relations blunders.
Senior Uber executive Emil Michael, mistakenly thinking he was speaking off the record at a New York dinner club, suggested the company hire researchers to dig up dirt on private lives of journalists who criticize the company. PandoDaily editor Sarah Lacy was at the top of the hit list. BuzzFeed reported his comments, leading to a PR crisis.
Uber CEO Travis Kalanick issued an apology, or what he called an apology, in a series of tweets that only exacerbated the PR crisis. A crisis that was uber-bad got uber-worse.
While most pundits lambasted the company, others took the opportunity to point out important public relations lessons, portraying Uber’s actions as examples of what not to do.
Here’s a synopsis: