Barcelona Principles 2.0 for PR Measurement Focus More on ‘What to Do’ vs ‘What Not to Do’

Leading PR organizations just unveiled updated Barcelona Principles, dubbed Barcelona Principles 2.0, before a packed audience of PR and media intelligence professionals in London.

The revised principles were developed by the International Association for Measurement and Evaluation of Communication (AMEC) in conjunction with ICCO, Institute for Public Relations, PRCA, PRSA and The Global Alliance. This is the first update to the principles, the first global standard of public relations measurement, since they were introduced five years ago. The organizations moved to update the principles after delegates at AMEC’s International Summit in Stockholm called for the standards to be reviewed two months ago. Continue reading


10 Main Components of a First-Class Press Kit

The press kit is among the necessary and most useful tools in public relations.

Also known as media kits, well-developed press kits provide a one-stop information source for reporters. They offer a quick and easy way for journalists to understand your organization and its value proposition – and they provide a vehicle to deliver more comprehensive information about the organization.

By providing thorough background, a neatly packaged press kit improves the likelihood that the media will cover the organization. It also helps assure factual accuracy in media stories.

Experienced media relations pros typically keep press kits on hand and ready to distribute to reporters after interviews with company executives or when networking at conferences. When pitching story ideas to journalists, many PR pros include a link to the online press kit. Continue reading


Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – and Mislead You

blog posting frequency

Image credit: Mike Litcht

The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate.

A few highly-rated blogs recently sought to challenge that viewpoint by experimenting with their posting frequency.

Buffer stopped publishing new posts for 30 days and instead focused on recycling and refreshing older posts. It republished 10 posts during July by changing the publication dates in the copy. All were updated posts w or other variations of evergreen content.  Continue reading


The Myth of the PR Stereotype

PR personalitiesThe standard view holds that the archetypical PR pro is outgoing, friendly, confident and enthusiastic. They are always “pitching” – or that’s what most people believe.

Alison Kenney, an independent PR practitioner, notes that the Meyers-Briggs Personality-Type Indicator shows that people classified as ENFJ (Extraverted iNtuitive Feeling Judging), INTJ (Introverted iNtuitive Thinking Judging), and INFJ (Introverted iNtuitive Feeling Judging) are well-suited for PR careers.

However, people who don’t fall into one of those categories can still succeed in PR, Kenny says. There are many different types of PR jobs that involve different kinds of work and call for different backgrounds and personalities. Even people who don’t consider themselves outgoing can be successful in PR. The reality is that PR teams in both agencies and corporate departments need a range of different and complementary personality types. Continue reading


5-Step Social Media Blueprint to Grow Newsletter Subscriptions

Alexis Fedor

By Alexis Fedor

When thinking about how to use social media to launch or promote your digital newsletter, there are thousands of potential outlets to consider. The options can be daunting when trying to determine the few that could best serve your needs.

A simple five-step process can put you on the right track to building a social media map that supports your goals and grows your newsletter subscriptions.

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