Snapchat is a mobile-only, photo-based, youth-oriented and fast-growing social media network. It reportedly has reached 200 million users. The average user visits the app anywhere from 14 to 22 times per day.
Its uniqueness is its ephemeral nature. Users have 10 seconds to view a photo or video. Posts vanish after they are viewed and there’s no archive, a feature that’s popular among teen-aged girls snapping nude photos of themselves. Brands that start building a fan base on Snapchat now will have a head start, some experts predict. As happened with other social media networks, Snapchat will inevitably improve its services for advertisers.
Here’s some creative examples curated from around the Web of how brands have used Snapchat. Continue reading