At one time not long ago, public relations and marketing professionals read printed industry periodicals such as O’Dwyer’s and PR Week along with mainstream publications like The Wall Street Journal or New York Times.
With the rise of the Internet and user-friendly blogging platforms like WordPress, PR and marketing professionals have access to a wider spectrum of publications and can easily spread their views in their own publications or blogs.
Indeed, some of the most thought-provoking commentary comes from independent bloggers who are experts in their fields. In addition, blogging has proven to be a valuable strategy for many PR pros and marketers and an important way to attract website visitors and build reputations as authorities.
Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. Continue reading