Getty Images, the world’s largest photo service and a go-to hub for bloggers in need of visuals, recently made its pictures free to use.
Bloggers can now freely use more than 35 million photos on Getty through an embed link. Getty has dropped the watermark on most of its photos in exchange for a footer at the bottom of the photo, credit and a link to the licensing page, Russell Brandom reports on The Verge.
Here’s what images will look like (note footer credits at the bottom). The Twitter and Tumblr buttons also give readers easy access for sharing the photo.
The best way to disclose company information is through material owned by the company. Rather than trying to push out news to the press, PR pros can act as “brand journalists” and maintain the company’s online newsroom.
The online newsroom — once designed for use by “the press” only — is now a primary access point for customers and others evaluating a company and its brands. (more…)
Both large and small businesses are spending more ad dollars on Google AdWords than ever before. AdWords’ pay-per-click (PPC) campaigns increase site visitors and sales, and PPC visitors are more valuable than non-PPC visitors from a revenue-per-sale standpoint.
Done carefully, PPC campaigns can deliver increased sales and exceptional return on investment. Implemented carelessly, PPC campaigns can result in high payments to Google with little return.
Here is a 4-step process to initiate and analyze a Google AdWords campaign. (more…)
Viral websites succeed because they know how to craft attractive headlines that pull in readers.
These websites all share certain qualities and practice similar methods to find the perfect headline. Upworthy, for example, writes 25 versions of each headline, performs an A/B test, and chooses the one with the most engagement. (more…)
The published results of sponsored customer surveys always report findings supporting the exact features of the sponsoring company’s products. Are you surprised? (Tweet this)
Last June, Jeremiah Owyang addressed an emerging economic landscape — one that changes the way consumers find and purchase goods.
The new way of doing business is called the collaborative economy. Collaborative economy describes a model where creation, ownership and access to products and services are shared between people and corporations. Customers provide services to each other, often replacing or complementing the services of companies.
The new trend toward a peer-to-peer economy is forcing many companies to adjust their business models, sometimes radically. As a result, many businesses are in the process of transforming the way they market products, services and marketplaces.
Owyang shared the following model in a recent webinar titled “How Crowdhacking is Disrupting Traditional Business Models.” It illustrates how companies must transform, depending on the type of business they provide.
Courtesy of Crowd Companies