Social Media Measurement: If It’s Not Measurable, Is It Still Important?

Thursday - 21 August 2014
Social Media Like

Are social media metrics only important if they point to financial payoff?

You know the old puzzler: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Marketing and PR are pondering a similar riddle: If a social media result can’t be measured, can it be important? If there’s no metric to compute a result, does the result still have value?   Continue reading


3 Ways Social Listening Benefits Colleges and Universities

Thursday - 21 August 2014
Colleges and Social Media

More colleges are using social listening to enhance recruiting efforts, maintain their reputation and learn about students.

When your target audience spends five hours per day on social media, it’s clear that your organization needs to monitor and stay active on social channels.  Continue reading


Brand Videos: Consumers Aren’t Getting What They Want

Wednesday - 20 August 2014

40% of consumers would rather watch a brand video than read the same information.  

Unfortunately, marketers aren’t in-tune with their consumers’ interests: 53% of marketers don’t think consumers want to see videos from their company, according to a recent survey by Levels Beyond. In addition, 75% of marketers reported that producing video for consumers is not a top priority for their brand.

Levels Beyond Video Marketing Graphic

Courtesy of Levels Beyond

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Developing a PR Media Plan? Don’t Forget Bloggers

Tuesday - 19 August 2014

Think twice before you dismiss bloggers as unworthy of a PR pitch.

With digital publications and blogs growing exponentially over the past few years, it should come as no surprise to PR folks that bloggers now outnumber journalists. More journalists now work for online publications and blogs than traditional publishers, according to results from the 2014 Business Wire Media Survey.

Business Wire Media Survey Bloggers

Courtesy of Business Wire

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Startup Tip: Learn PR before You Hire PR

Tuesday - 19 August 2014
Startup PR

When you do your own PR, you learn the media relations process and specific challenges that accompany it. Courtesy of kasahasa via

PR agencies can offer skills, experience and media relationships that the client can’t achieve alone.

But when you’re trying to build a business, it can be more cost-effective and beneficial to develop connections with the media yourself. Continue reading


ALS Ice Bucket Challenge: The Viral Marketing Case Study of the Decade

Monday - 18 August 2014
Ice Bucket Challenge

This still from a Vine shows 200 Bostonians taking on the Ice Bucket Challenge. The campaign has swept the nation and its principles can help marketers understand the recipe to engaging, viral content.

Right now, it’s nearly impossible to scroll through your Facebook feed without seeing the ALS Ice Bucket Challenge. The challenge — which demands participants dump a bucket of ice on their heads or donate to ALS — is being taken on by national and international celebrities, professional sports teams, politicians and entire citiesContinue reading