Google’s updated link scheme guidelines in July sparked many reactions from PR pros, one of the major ones being that Google had effectively killed press releases.
Yet CyberAlert explained in a blog post last week that the press release isn’t dead; just in a coma and PR needs to revive it. Both subscription press release services like Business Wire and free distribution services remain valuable PR tools to assure newsrooms pick up and report on company announcements.
While some SEO gurus scoff at press releases as being worthless because of rule-abiding no-follow links, Allison Freeland assures this is not the case. In 7 Ways to Obtain ‘Unicorn’ News Links to Your Site Using PR, Freeland shares methods that drive traffic to websites without breaking Google’s guidelines. (more…)
Lazy PR results in poor media placement and abuse from journalists. Caitlin Epstein’s article, 6 Journalists Talk about What ‘Good PR’ Means to Them, provides much-needed input and guidance from journalists on how PR can serve as a resource without causing pain.
To strengthen the PR-journalist relationship, reporters encourage PR pros to observe the following best practices:
- Write concise pitches. According to Harry McCracken of TIME Magazine, “I don’t think I can overstate how appealing it is for pitches to be brief and to-the-point and free of attempts to be chatty or clever.” (more…)
Several studies, including one conducted by Google, have proven that pay-per-click advertising (PPC) drives significant traffic to a website.
But what these studies do not show is PPC’s impact on sales. After setting out to find The Actual Impact of PPC on Sales, Melissa Mackey’s findings revealed PPC has an interesting effect on sales: (more…)
Brands use newsjacking as a means to break into trending online conversations and increase engagement from followers. Sometimes, brands successfully implement the campaign – other times, not so much.
Newsjacking — also dubbed “improv marketing” by Lou Hoffman — ends in disaster when the brand fails to keep content in the interests of its consumers. In Five Ways to Avoid a Spaghettios Social Media Disaster, Brad Phillips illustrates the consequences of brands that try to newsjack their way into irrelevant or inappropriate content.
On Dec. 7, SpaghettiOs tweeted a picture of a happy cartoon SpaghettiO waving the American flag. The attached message: “Take a moment to remember #PearlHarbor with us.” (more…)
Use of a cell phone while driving can result in a heavy fine. Recently, law enforcement issued the first traffic violation for a driver using Google Glass, a computer device worn as a pair of glasses.
The frequency of phoning or texting while driving illustrates just how addicted some people are to their smartphones. Smartphone etiquette is still a work in progress, as illustrated in Minding Our SmartPhone Manners: Stop Phubbing Already! [Infographic]. (more…)