Withonly 32% of companies confident that they accurately measure social media’s impact, this free dashboard will undoubtedly help marketers understand how Twitter activities relate to the bottom line. Twitter analytics delivers a wealth of information about impressions, engagement, follower activity and follower data. Best of all, you can export all data into an Excel file. Continue reading →
Robot reporters won’t replace human writers, but they will take on the “dry” stories that reporters don’t want. As robot-reporting technology becomes more sophisticated, so must PR’s writing. Courtesy of Robbie Sproule
When the Associated Pressannounced in June it was employing story-writing software for corporate earnings stories, everyone froze.
Journalists wondered if robots would replace their jobs, and public relations people worried their industry was next (then we would have robots writing press releases for robots). Continue reading →
To keep up in tech PR, you need to understand the latest tech trends and what tech sites are looking for. Here are some tips.
Technology is a tricky industry for PR. While tech companies once kept silent about new gadgets and developments, more companies are now pulling back the curtain and becoming transparent. Continue reading →
Editor’s Note: The following article is a guest post submitted by Rohan Ayyar of E2M.
Today, everyone from Bill Gates to Beyoncé to President Obama is active on social media, shaping the minds of generations with their profound opinions and ideas on the social web.
According to Pew Research, about three quarters of the entire online population uses social media on a regular basis. With the number of social networking sites growing exponentially every month, this figure will only edge closer to 100%.
Social media is now one of the first online platforms that startups hop onto to promote themselves. It’s free, easy and everybody’s on it. What’s not to love about it, right? Continue reading →