Did Google Change Your Title Tag? Here’s Why

Friday - 31 October 2014

A couple of weeks ago, we noticed some articles published on the CyberAlert Blog were given much shorter headlines by Google in search results.

The occurrence is isolated to headlines that begin with keywords and use colons. For example, the headlines “Brand Journalism: Writing Owned Media that Generates Earned Media” and “Newsjacking by Brands: Right Way vs. Wrong Way” were altered to the following title tags in search results:  Continue reading

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The Best Halloween Real-Time Marketing Campaigns

Friday - 31 October 2014

M&Ms Halloween

Signs of Halloween are all around — people dressed in costumes, candy and donuts around the office…and real-time marketing campaigns popping up everywhere.

While today will see its fair share of cringe-worthy and corny Halloween campaigns, there are also plenty that got our approval. Here were some of our favorites:  Continue reading

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Should Businesses Double Down on Paid and Organic Search Marketing?

Friday - 31 October 2014

Your company already boasts high search rankings and an active social media presence. Does it really need paid advertising?

Yes, according to recent studies. The appearance of both an ad and an organic search result produces the “halo effect,” or a confirmation bias. In other words, seeing the company or product a second time confirms the searcher’s beliefs that the result is worth a click.  Continue reading

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The Native Advertising Starter Kit: A Brand’s Guide

Thursday - 30 October 2014
Native Advertising Starter's Kit

The starter’s kit for native advertising. Courtesy of  hinnamsaisuy

You’ve likely read the research confirming the effectiveness of native advertising: consumers view content-based native ads more frequently — and with more trust — than traditional banner ads.

Stats like these are why more brands and publishers are choosing to go native: most recently, the Guardian announced a complete website redesign that will give broader attention to branded content. The move is an effort to “bring elegance back to marketing,” according to Carter Brokaw, Guardian U.S. executive VP-commercial. Major U.S. publications including The New York Times, Washington Post and Forbes have also integrated native advertising into their websites.  Continue reading

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Is the “I Didn’t Mean It” Apology Still Effective?

Thursday - 30 October 2014
Alec Baldwin apology

Courtesy of David Shankbone

It’s an apology used frequently by celebrities and authority figures that goes something along the lines of: “The words I used do not reflect my beliefs/character.”

The common and formulaic apology has now lost its credibility, according to crisis experts like Brad Phillips. Phillips points to Alec Baldwin’s gay slurs toward a photographer last year as an example: in a series of tweets, Baldwin apologized for his words and noted that “I’m grateful to all of the people I meet and hear from who recognize that I would never say something to offend my friends in the gay community.”  Continue reading

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How Brand Journalism Can Boost PR Success

Wednesday - 29 October 2014
Brand Journalist

Courtesy of Num Skyman

The New York Times, the Wall Street Journal and the Washington Post have a full staff of reporters and editors to ensure content is credible and accurate. Smaller and niche publications — the ones that are most likely to publish company news for targeted audiences — often don’t have the resources to fully research article content.

The result: the occasional article includes errors in factual information, spelling, and/or grammar. Some PR pros understand that no one is perfect, especially on a limited budget and tight deadlines. But others, like this anonymous PR writer of an article in The Guardian, are tired of bearing the blame from angry clients.  Continue reading

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Is All Social Media Publicity Good Publicity?

Wednesday - 29 October 2014
Bad Publicity

Bad reviews and social media crises are opportunities to showcase customer service skills and show the world how much you value your customers. Courtesy of Jason Scragz

Editor’s Note: The following article is a guest post submitted by Dawn Ellis, a writer for alldayPA.

There’s no denying that when used effectively, social media brings awareness to your brand.

Unfortunately, not all social media mentions are positive. Any active social media user can attest to the public meltdowns they have witnessed (or heard about) on various social platforms.  Continue reading

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