Every person in public relations has heard the claims by now: “the press release is dead,” or, “Google killed the press release.”
Formats and communication channels may be be changing, but companies will always need a method to disseminate their news. Press releases will be around and effective for a while longer — a lot longer.
The traditional approach to press releases is, well, dying if not dead. The prevailing approaches to releasing news reflect a transformation in the way people find, consume and share news. (more…)
While consumers try to shake popular jingles such as “Like a good neighbor, State Farm is there,” out of their heads, brands are doing everything in their power to keep them there.
Earworms have long been a powerful marketing tool. At first, brands had to merely hope they’d catch on after producing a tune or slogan. Now, PR and marketing can leverage neuroscience and behavioral data for a guaranteed earworm. Joseph Carrabis calls this new leveraging ability “brainworms.” (more…)
A PR executive asked an important question in a LinkedIn public relations group last week, and it stimulated an interesting discussion. The question was:
“How important are quotes in press releases?”
Here were some of the best answers (paraphrased) that I think represent how PR professionals should be using quotes: (more…)
Advertising holding companies can now offer real-time data streams for agencies to leverage big data across the globe — and PR firms want a piece of the data set.
Participating agencies are using so-called big data programs— WPP calls its program the Data Alliance — to identify and target audiences and study consumer buying habits. (more…)
Native advertising is nothing new. It’s been around for centuries.
Native ads, also called sponsored content and advertorials, are paid content in which the advertiser gains attention by placing corporate or product information within the context of an article, in order to be less intrusive to the audience.
While the native ad craze seems to have recently emerged — especially after the FTC’s workshop to determine how to regulate it — some of the best of human culture was produced as sponsored content, according to Philip Trippenbach. (more…)
One of the major reasons organizations value media monitoring services is that they significantly enhance content marketing programs.
Media monitoring services like CyberAlert reveal important trends and conversations about an organization’s competitors and industry. The delivered articles often spark ideas for new marketing and social media campaigns for the organization. (more…)
If you look at the photo above, you see what appears to be a man walking on the moon.
The photo, taken from The Most Perfectly Timed Photos Ever, shows how the right photo angle can captivate an audience. The same is true for stories.