In advance of upcoming elections at the Chartered Institute for Public Relations in the UK, outgoing president Stephen Waddington reflected on the traits, attitudes and work styles needed to effectively lead a PR association — or any other type of professional organization, for that matter. Continue reading
If you think about it, the benefits are obvious. Negative reviews:
- Help you learn your weaknesses and mistakes
- Enable you to show off your committed customer service to other consumers
- Provide an outlet to turn an unsatisfied customer into an advocate Continue reading
Guerrilla marketing. Experiential marketing. PR stunts.
Many terms are used to describe this effective communications tactic and more and more companies are experimenting with the technique. But one thing’s for certain: the tactic has become so popular that audiences now expect much more from brands than flat content and one-way communication. Continue reading
Earlier this month, we shared a LinkedIn discussion in which group members answered the question, “What’s the most important communication skill for PR professionals?”
While it is indeed crucial that PR pros possess communication skills, there are other important qualities required to carry out public relations activities successfully. We rounded up some of must-have non-communication skills in PR and shared them below: Continue reading
Imagine if the president of the United States woke up, skipped breakfast, and went through his day full of meetings and public appearances without first being briefed about what was going on in the world. The day probably wouldn’t end so well. Continue reading
Bashing the competition is often considered taboo in marketing. Few brands want to risk the backlash that follows from the competitor and its customers.
But sometimes competitive marketing — taking direct aim at the competition — does pay off. Continue reading
For many content creators, writing comes easy. It’s what to write about that gets particularly burdensome. Continue reading