PR pros often overlook RSS feeds, relying on social media and email to receive and promote their news. Though Google just called it quits with its Reader RSS service, the amount of backlash it received from its customers illuminates the significance of RSS feeds. Nate Long recommends 4 Legitimate Google Reader Alternatives.
Combined with Eric Schwartzman’s top two alternatives named in Social Media Monitoring Smack Down: Feedly vs. Netvibes, Feedly seems to be the top choice. The service has gained 3 million users since Google announced Reader’s death. A word of caution: While some PR pros have relied on the paid services of these RSS feed readers for social media monitoring, Twitter has just announced major changes that restrict access to tweets. In other words, you may need to look for a social media monitoring alternative.
RSS feeds are not just a quick, spam-free way for PR pros to find news and information; they’re also an easy way to share and promote your company and industry news to your audience. Use free feed display creators like RSSinclude.com to share new information about your news site and/or blog. Some media monitoring service suppliers (like CyberAlert) can also create customizable RSS display feeds so you can share social media mentions and other news clips about your company and industry. Bottom line: RSS feeds are a simple addition on your website to gather information and to promote your products and company.