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ClipMetrics
Price Quote
800-461-7353
ClipMetrics is a Media Measurement, Evaluation and Analysis service to help assess the success of media relations and publicity programs.
ClipMetrics automatically generates a wide array of clear, colorful, high-impact charts and graphs displaying the aggregated quantitative data delivered with your online news clips from CyberAlert. The only thing you have to do is choose the beginning and ending dates for the graphical reports you want to see.
The ClipMetrics Media Measurement Service can automatically and instantly generate the following charts and graphs for any time period you choose:
Coverage
- 1.1 Coverage: Clips Over Time
- 1.2 Coverage: Average Clip Size (# of Characters) Over Time
- 1.3 Coverage: Online Opportunities to See (OTS) Over Time
- 1.4 Coverage: Print Circulation Over Time
- 1.5 Coverage: Combine Print/Online OTS Over Time
- 1.6 Coverage: Number of Clips by Media Type Over Time
- 1.7 Coverage: Percent of Clips by Media Type Over Time
- 1.8 Coverage: Number of Clips by Country over Time
- 1.9 Coverage: Percent of Clips by Country Over Time
- 1.10 Coverage: Number of Clips in Top States Over Time
- 1.11 Coverage: Percent of Clips in Top States Over Time
- 1.12 Coverage: Median News Rank for all Clips Over Time
- 1.13 Coverage: Top 10 Sources — Number of Clips
- 1.14 Coverage: Top 10 Sources — Online Opportunities to See
- 1.15 Coverage: Top 10 Sources — Online+Print Opportunities to See
- 1.16 Coverage: Top 10 Sources — Print Circulation
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The ClipMetrics Media Measurement Tools also enable you to easily assess and measure articles for the following media analysis parameters:
- Tone of article (positive, somewhat positive, balanced, somewhat negative, negative)
- Type of article (news, editorial, review, round-up, feature, analysis, other)
- Prominence of your company or brand in the article (headline, photo, top 20%, bottom 80%)
- Dominance of your company or brand in the article (exclusive, dominant, average, minor)
- Incidence of your key messages in the article (1, 2, 3, more)
- Spokesperson quoted (yes, no)
....and more.
After you assess your clips for tone, prominence, dominance and key messages, the ClipMetrics Media Analysis system automatically generates the following measures/graphs, in addition to all of the above:
Tone
- 2.1 Tone of Clips Over Time
- 2.2 Tone of Online OTS Over Time
- 2.3 Tone of Online + Print OTS Over Time
- 2.4 Tone of Print Circulation (OTS) Over Time
- 2.5 Tone: % Distribution of Clips Over Time
- 2.6 Tone: % Distribution of Total OTS Over Time
- 2.7 Tone: Clips from Top 10 Sources
- 2.8 Tone: Online OTS from Top 10 Sources
- 2.9 Tone: % Distribution Clips from Top 10 Sources
- 2.10 Tone: % Distribution Online OTS from Top 10 Sources
- 2.11 Tone: % Distribution OTS from Top 10 Sources
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- 3.1 Dominance of Clips Over Time
- 3.2 Dominance of Total OTS Over Time
- 3.3 Dominance: % Distribution of Clips Over Time
- 3.4 Dominance: % Distribution of OTS Over Time
- 3.5 Dominance: % Distribution of Clips in Top 10 Sources
- 3.6 Dominance: % Distribution of OTS in Top 10 Sources
- 3.7 Dominance by Tone: % Distribution in Selected Period
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- 4.1 Prominence: Clips Over Time
- 4.2 Prominence: Total OTS Over Time
- 4.3 Prominence: % Distribution of Clips Over Time
- 4.4 Prominance: % Distribution of Total OTS Over Time
- 4.5 Prominance: % Distribution in Top 10 Clip Sources
- 4.6 Prominance: % Distribution of Top 10 OTS Sources
- 4.7 Prominance by Tone: % Distribution in Selected Period
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- 5.1 Key Messages: Number of Clips Over Time
- 5.2 Key Messages: Total OTS Over Time
- 5.3 Key Messages: % Distribution Over Time
- 5.4 Key Messages in Top 10 Sources
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- 6.1 Type of Story: Clips Over Time
- 6.2 Type of Story: Total OTS Over Time
- 6.3 Type of Story: % Distribution of Clips Over Time
- 6.4 Type of Story: % Distribution of Total OTS Over Time
- 6.5 Type of Story by Tone: % Distribution in Selected Period
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- 7.1 Spokesperson Visibility Over Time by Number of Clips
- 7.2 Spokesperson Visibility Over Time by Total OTS
- 7.3 Spokesperson Visibility Over Time % of Clips
- 7.4 Spokesperson Visibility: % Distribution Over Time by Total OTS
- 7.5 Spokesperson Visibility: Top 10 Sources
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If your CyberAlert news monitoring service also delivers articles about your competitors and you opt for the competitor media measurement option, ClipMetrics also measures, in addition to the above charts:
Coverage
- 4.1 Coverage: Clips by Keyword Over Time
- 4.2 Coverage: Online OTS by Keyword Over Time
- 4.3 Coverage: Share of Clips by Keyword Over Time
- 4.4 Coverage: Online OTS by Keyword Over Time
- 4.5 Coverage: Share of Online OTS by Keyword Over Time
- 4.6 Coverage: Print OTS by Keyword Over Time
- 4.7 Coverage: Share of Print OTS by Keyword Over Time
- 4.8 Coverage: Total OTS by Keyword Over Time
- 4.9 Coverage: Share of Total OTS by Keyword Over Time
- 4.10 Coverage: Median News Rank for All Clips by Keyword
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And if you monitor the news for competitor's key words (company name, brands), the ClipMetrics Media Measurement Service generates the following measures after you assess the competitor's articles for tone, etc.
Tone
- 5.1 Tone: Clips by Keyword
- 5.2 Tone: Share of Clips by Keyword
- 5.3 Tone: Online OTS by Keyword
- 5.4 Tone: Share of Online OTS by Keyword
- 5.5 Tone: Print OTS by Keyword
- 5.6 Tone: Share of Print OTS by Keyword
- 5.7 Tone: Total OTS by Keyword
- 5.8 Tone: Share of Total OTS by Keyword
- 5.9 Tone: Positive Clips by Keyword Over Time
- 5.10 Tone: Share of Positive Clips by Keyword Over Time
- 5.11 Tone: Negative Clips by Keyword Over Time
- 5.12 Tone: Share of Negative Clips by Keyword Over Time
- 5.13 Tone: Positive Online OTS by Keyword Over Time
- 5.14 Tone: Share of Positive Online OTS by Keyword Over Time
- 5.15 Tone: Positive Total OTS by Keyword Over Time
- 5.16 Tone: Negative Online OTS by Key Word Over Time
- 5.17 Tone: Share of Negative Online OTS by Keyword Over Time
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- 6.1 Prominence: Clips by Keyword
- 6.2 Prominence: Share of Clips by Keyword
- 6.3 Prominence: Online OTS by Keyword
- 6.4 Prominence: Share of Online OTS by Keyword
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- 7.1 Dominance: Clips by Keyword
- 7.2 Dominance: Share of Clips by Keyword
- 7.3 Dominance: Online OTS by Keyword
- 7.4 Dominance: Share of Online OTS by Keyword
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- 8.1 Story Type: Clips by Keyword
- 8.2 Story Type: Share of Clips by Keyword
- 8.3 Story Type: Online OTS by Keyword
- 8.4 Story Type: Share of Online OTS by Keyword
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- 9.1 Media Type: Clips by Keyword
- 9.2 Media Type: Share of Clips by Keyword
- 9.3 Media Type: Online OTS by Keyword
- 9.4 Media Type: Share of Online OTS by Keyword
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- 10.1 Messages: Clips by Keyword
- 10.2 Messages: Share of Clips by Keyword
- 10.3 Messages: Online OTS by Keyword
- 10.4 Messages: Share of Online OTS by Keyword
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- 11.1 Spokespeople: Clips by Keyword
- 11.2 Spokespeople: Share of Clips by Keyword
- 11.3 Spokespeople: Online OTS by Keyword
- 11.4 Spokespeople: Share of Online OTS by Keyword
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Selection of graphs subject to change.
Measurement Service
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800-461-7353
