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Introducing ClipMetrics, All the tools you need to: Measure your media coverage Demonstrate the success of your communications program, and even Benchmark your competitors
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ClipMetrics is a Media Measurement, Evaluation and Analysis service to help assess the success of media relations and publicity programs.

ClipMetrics automatically generates a wide array of clear, colorful, high-impact charts and graphs displaying the aggregated quantitative data delivered with your online news clips from CyberAlert. The only thing you have to do is choose the beginning and ending dates for the graphical reports you want to see.

The ClipMetrics Media Measurement Service can automatically and instantly generate the following charts and graphs for any time period you choose:

Coverage




The ClipMetrics Media Measurement Tools also enable you to easily assess and measure articles for the following media analysis parameters:
  • Tone of article (positive, somewhat positive, balanced, somewhat negative, negative)
  • Type of article (news, editorial, review, round-up, feature, analysis, other)
  • Prominence of your company or brand in the article (headline, photo, top 20%, bottom 80%)
  • Dominance of your company or brand in the article (exclusive, dominant, average, minor)
  • Incidence of your key messages in the article (1, 2, 3, more)
  • Spokesperson quoted (yes, no)

    ....and more.



After you assess your clips for tone, prominence, dominance and key messages, the ClipMetrics Media Analysis system automatically generates the following measures/graphs, in addition to all of the above:

Tone
Dominance
Prominence
Key Messages
Type Of Story
Spokesperson



If your CyberAlert news monitoring service also delivers articles about your competitors and you opt for the competitor media measurement option, ClipMetrics also measures, in addition to the above charts:

Coverage



And if you monitor the news for competitor's key words (company name, brands), the ClipMetrics Media Measurement Service generates the following measures after you assess the competitor's articles for tone, etc.

Tone
Prominence
Dominance
Story Type
Media Type
Messages
Spokespersons

Selection of graphs subject to change.
 

ClipMetrics Online Media
Measurement Service


Call Now For Price Quote
800-461-7353

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