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![]() Content Analysis And Media Evaluation System For PR MeasurementClipMetrics Content Analysis and Evaluation service provides real insight into the success of your media relations and publicity programs.ClipMetrics provides all the media measurement and content analysis tools you need for comprehensive, accurate, easy-to-use PR content analysis, and evaluation. Designed especially for mid-size and smaller organizations, ClipMetrics is today's most affordable content analysis and evaluation service - the most effective and time-efficient way to measure your local, national and global press coverage. ClipMetrics automatically aggregates and analyzes viewership/readership data for all your news clips - and then instantly displays media measurement reports and evaluations in dozens of precise, colorful, and easy-to-understand charts and graphs for whatever time period you select. To determine "reach", the ClipMetrics Content Analysis System measures "opportunities to see" or "impressions" over time for both online and print media. It also measures frequency of news sources, types of news sources, median size of article over time, top sources and many more quantitative parameters to measure the impact of your media relations efforts. Qualitative measures include tone, prominence, dominance, messages and spokespersons. All the charts & graphs can be easily incorporated into Word documents or PowerPoint presentations for executive reports on your media relations success. With ClipMetrics, most all organizations can now afford in-depth, accurate media measurement, evaluation and analysis.
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