Media Monitoring News, November 2007

Corporate Blogging: Lessons, Opportunities & Pitfall

What's the best way to structure the so-called 60-second pitch?

Marc Andreessen, creator of the Netscape browser, admits he was late to the blogging party and writes about Eleven Lessons Learned about Blogging, So Far.

A lengthy report (that takes forever to download) from the IBM Center for the Business of Government and Southeastern Louisiana University entitled The Blogging Revolution: Government in the Age of Web 2.0 analyzes the impact of blogs in the public sector with ten tips that are equally applicable to private sector (e.g. corporate) blogs.

Behind the Scenes in the Blogosphere: Advice From Established Bloggers, a lengthy analysis from the University of Massachusetts Dartmouth, extols on the opportunities and benefits of corporate blogging.

An earlier edition of Media Monitoring News offered 8 Tips for Planning a Successful Business Blog and 9 Tips for Implementing a Successful Business Blog.

Katie Paine, the queen bee of PR measurement, writes a Quick & Easy Guide to Measuring Social Media, (a.k.a. blogs, Facebook) including 17 metrics you can use to gauge your success in corporations and other organizations.

If you want to monitor, track and clip blogs for mentions of your corporate or brand names, you might be interested in the BlogSquirrel Blog Monitoring Service which automatically "reads" 5 million blog postings each day in 25+ million blog postings in 50+ million blogs worldwide - and each day delivers clips of all new mentions of your key words.

Is Your Blog Leaking Secrets? analyzes how employee-created blogs and social networking by employees can reveal confidential, sensitive, or private personal information - and offers suggestions on how to prevent data leaks through a combination of policy, training and technology.

Blogging has become a veritable landmine of legal issues and Aviva Directory presents 12 Important Laws Every U.S. Blogger Needs to Know.

Finally, here's a Linked List of Blogs on PR and Marketing.