CyberAlert Updates List of Free Press Release Distribution Services for Public Relations (PR)
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Press Room

CyberAlert Updates List of Free Press Release Distribution Services for Public Relations (PR)

Stratford, CT — May 19, 2015 — CyberAlert LLC, the media monitoring and measurement service, today announced that it has updated and made available on its website at no charge the 2015 List of Free and Low-Cost Press Release Distribution Services for public relations and marketing. The 2015 list includes 49 online services that distribute news releases at no or low cost. The CyberAlert list includes links for easy access to each of the services.

CyberAlert first published a comprehensive list of free news release distribution services in 2010.

Whether distributed directly to journalists or through press release distribution services, the news release remains an important tool of public relations and marketing.

Most large companies and PR agencies maintain their own media lists of press contacts for news release distribution or utilize well-established, fee-based services such as Business Wire to distribute their press releases. The companies especially favor paid services for financial reporting and major product announcements, as the fee-based major news release distribution services have proven to supply the widest coverage and best placements.

Many small businesses and non-profits believe they cannot afford paid press release services and attempt to save costs by using free or low-cost services. The free online services argue that they can increase exposure and readership and help improve search engine rankings even if the coverage does not achieve the breadth of major paid services.

Using multiple free press release distribution services or supplementing them with a customized media list can increase the number of placements. Even then, veteran PR professionals contend that free and low cost services cannot match the in-depth distribution and proven placements of the long-established fee-based services.

Rating the Free Services

Because of the large number of press release distribution services, deciding which to use to distribute a news release can be challenging. To assist organizations in evaluating and choosing from among the services, CyberAlert has also published a ranking of the best free and low cost press release services based on Google page rank and Alexa ranking.

Whether using distribution services or their own database of media outlets, most organizations typically track media placements of press releases with a media monitoring service that reports what media outlets and websites publish their releases. The separate tracking service is especially important when using the free news release services since they do not include monitoring and measurement.

A news and social media monitoring service like CyberAlert uses keywords and phrases to find and clip the press releases published by news outlets in print, online and broadcast. The services also include measurement of the reach and impact of news releases. Many of the services also monitor social media conversations about the company and its products. That valuable measurement data enable public relations and marketing personnel to gain insight into the effectiveness of their public relations, marketing and social media activities.


Contact:
William J. Comcowich
Founder
CyberAlert LLC
www.cyberalert.com
Phone: 203-375-7200 / 800-461-7353

About CyberAlert:

Founded in 1999, CyberAlert (http://www.cyberalert.com) is a worldwide media monitoring and measurement service that offers comprehensive media coverage of print and online news, TV and radio news, and social media. CyberAlert provides customized monitoring and measurement packages and offers a 14-day free media monitoring and measurement trial.

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