 |  |
Best Online Articles About Editorial Calendars | Media Calendars | Media Placement
Editorial calendars, also called media calendars or edcals, outline the editorial content a publication has planned for each issue in the coming year. Advertisers and media buyers use editorial calendars to determine which issues are most conducive to advertise specific products. Editorial calendars are also extraordinarily useful tools for PR professionals seeking article placement opportunities and pitching article ideas.
Most publications make their editorial calendar available online. Assembling editorial calendars, however, is arduous and time-consuming. It is far more cost-effective to utilize an online edcals database service such as CyberAlert EdCals, a subscription database service that contains over 6,000 editorial calendars from newspapers, consumer magazines and trade journals in the U.S. and Canada. The service provides all the information you need to determine the right time to pitch, the right story angle and spin, and the right product tie-in.
Here are the best online articles about media calendars and how to effectively utilize them for media placements.
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts, e-Writer's Place, Shannon Cherry. "Editorial calendars are basically telling you exactly what information they need for each issue... Using editorial calendars is one of the most effective, yet most overlooked tools in a publicist's toolkit."
How to Use Editorial Calendars for Getting Publicity, PublicityAdvisor.com, Matt Hockin.
Using Editorial Calendars to Pitch on Time, on Target, The Sideroad, Christine Shock. Step by step guide for do it yourself media calendar development.
Editorial Calendars: Roadmaps to Free Publicity, Concept Marketing Group, Joan Stewart. "Editorial calendars from several publications, placed side-by-side, give you a bird's-eye view of which publications you should target with your story ideas, and when. Far too many businesses learn about special sections only when a newspaper advertising rep calls asking them to buy an ad. By that time, most of the stories for the section are already assigned to reporters."
Myths About Editorial Calendars, Blog Forward. A negative take on using editorial calendars to identify media placement opportunities. From the posted comments below the article: "While there is some truth to these [negative views on media calendars], they are by no means comprehensive and in fact in many aspects simply incorrect. Editorial calendars can and do still help PR Pros land stories for their clients. This is the most critical fact left out in the above comments. By not tracking [editorial calendars] you are missing opportunities and hence doing your clients a major disservice to discount them entirely. Editorial calendars, while clearly not an end all be all in your arsenal of pr tools, are still very much a viable vehicle to landing press and build relationships with editors."
Bringing Editorial Calendars into the Social Sphere, Micro Persuasion, Steve Rubel
Editorial Calendars and Professional Blogging, ProBlogger, Daren Rowse. How publishing an editorial calendar can improve a blog.
Build Your Blog's Traffic with an Editorial Calendar, Andy Wibbels. Creating a spreadsheet for a media calendar.
How to Create and Use an Editorial Calendar. Writing 911. Creating and using an editorial calendar for newsletters.
A Master Editorial Calendar For Everything, Conversation Marketing. How to create an editorial calendar for your corporate blog.
CyberAlert EdCals - Product Information on an editorial calendar service that helps PR professionals identify story placement opportunities.
