Frequently Asked Questions about CyberAlert's news monitoring, social media monitoring and broadcast news monitoring services.
1. What media do you monitor?
CyberAlert offers the most comprehensive media monitoring services now available. Here is the line-up of services:
We have encountered competitors claiming to monitor a preposterously high number of online news sources — far more than actually exist online. Believe us, there aren't the number of independent news sources online that they claim to monitor. Other competitors conflate all different types of media to proclaim the number of media sites they monitor. CyberAlert provides detailed and trustworthy numbers concerning the news sources and social media we monitor.
- CyberAlert 5.0 is a news monitoring and press clipping service that monitors the content of 55,000+ online news sources worldwide.
- CyberAlert Buzz is today's most thorough and cost-efficient social media monitoring service. Our Buzz service monitors Twitter and Facebook, roughly 190 million blogs and
over 65,000 message boards and forums.
- CyberAlert Print tracks the print version of more than 25,000 sources worldwide. It replicates old-fashioned press clipping services, delivering the full text of every clipped news article while adding the convenience and timeliness of digital media monitoring services.
- CyberAlert TV monitors the closed caption text of over 2,200 TV news programs each day on over 600 TV stations in all 210 U.S. markets.
- CyberAlert Radio performs speech-to-text talk radio monitoring of 250 stations in the top 50 U.S. markets.
2. Are there any news sources that you do not monitor?
CyberAlert 5.0 monitors virtually all news sources that publish news content on their Web sites. The exception is websites that require paid subscriptions. These include The Wall Street Journal and a handful of specialty journals including some medical and engineering journals. It's important to note that CyberAlert 5.0 does monitor news sites that require registration, but not paid subscription. A few online news sites also block automated robots, prohibiting CyberAlert from monitoring them.
CyberAlert clients can receive clips from The Wall Street Journal and other subscription publications by subscribing to CyberAlert, subscribing to the publication, and then using the corporate subscription to open any clips delivered by the publication.
3. Why should I use an online news monitoring service such as CyberAlert 5.0 instead of a traditional press clipping service?
These days, with rare exceptions, print publications also publish their content online. Most every article that's in print is also online. Most traditional print pubnlications publish more articles online than in print. As a result, most companies and organizations opt to monitor online news only as the most cost-effective media monitoring strategy.
Old-fashioned press clipping services that use human readers and deliver paper clips are nearly extinct because online services like CyberAlert offer additional benefits:
- The automated software of CyberAlert 5.0 misses fewer clips than human readers at traditional press clipping services.
- CyberAlert 5.0 delivers all clips overnight. Paper clips from press clipping services often take two or three weeks to be delivered.
- CyberAlert 5.0 achieves essentially the same rate of accuracy as human readers — less than 2% "bad" clips for most every client.
- With CyberAlert 5.0, your press clips are stored online in an electronic database, making them easily accessible at any time from anywhere and making them much easier to distribute to multiple individuals within your company. They are also fully searchable, making the clips far easier to sort, manage and measure than paper clips.
- CyberAlert 5.0 charges a flat, monthly fee with no per clip charges. In almost every case, it is substantially less expensive than traditional press clipping services that charge an additional fee for each clip — up to 71% less expensive for clients who get lots of clips per month.
4. Will you send me the list of online media you monitor?
Our media list contains over 55,000+ news sources and 100,000 consumer discussion sites. It includes most every online newspaper (daily/weekly), news syndication service, consumer magazine, trade journal and online TV station within the U.S. It's the most comprehensive media list available today — one of our family jewels that competitors have tried to get their hands on. So, we take great care to protect it.
Because it's so long and because of different names of news sources and different alphabetical approaches, it's quite difficult and time-consuming to cross-check for specific media sources. For instance, you may look for the St. Louis Post-Dispatch, but online it's St. Louis Today. The New York Times is NYTimes.com online or, alternatively nyt.com. A well-done cross-match of media sites requires quite a few search "tricks" that we've learned over the years. We therefore suggest that you send us your "must-have" and "want to have" lists of news sources and let us do the cross-search for you. We can run your list through our automated system and then let you know which of those publications/news sources, if any, that we currently do not monitor. In most every case, we'll be able to add those news sources to our media list immediately at no additional cost.
5. Can you monitor just a list of specific sites for us?
Absolutely! We can monitor by geography or type of publication. We can also create a custom media list for you. You provide us with the list of sites (news sources/publications) that you want us to monitor. Your search results will then contain articles only from those specific publications. Your custom list of media sources can be changed at any time.
6. Does CyberAlert 5.0 keep a news archive enabling searches for past articles?
CyberAlert 5.0 news monitoring and clipping services stores our clients' clips in "The Digital Clip Book" for easy access.
Call a CyberAlert representative to discuss your needs: 800-461-7353.
7. Does CyberAlert monitor radio news?
Yes! CyberAlert Radio performs speech-to-text radio monitoring of about 250 local stations in the top 50 U.S. markets.
8. How do you deliver my clips?
CyberAlert delivers all your clips electronically. Standard delivery is once a day, in the morning, via e-mail. The daily e-mail alert contains a list of all your clips found during the previous 24 hours. Each clip alert contains a short extract of the article with your key words highlighted, a link to the entire article, and detailed readership data about the news source.
In addition to the daily email alert, CyberAlert 5.0 also delivers your clips each day into a password-protected online account on our website, so that your clips are available at anytime from anywhere to anyone to whom you have given the username and password. This online database of your clips, called the "Digital Clip Book", stores all your clips for as long as you are a client. Additional delivery options, such as XML, are available upon request.
9. Do you deliver paper clips?
Our CyberAlert Print service monitors 25,000+ print publications and delivers clips electronically in a searchable digital file. Most companies have switched over from paper clips to electronic clips because the digital format is more efficient, more timely, and easier to manage than paper clips — and less expensive, too.
10. What time will I receive my clips?
With our standard once-a-day delivery, you can expect to receive your daily email alert before start of business, every single day, 7/365. The daily e-mail alert contains a list of all your clips found during the previous 24 hours.
11. Can I get press clips delivered more than once a day?
Yes! CyberAlert offers an optional service that enables you to specify the times and frequency of clip delivery around the clock.
12. Can my co-workers also view the clips you send me?
We can include your co-workers on the distribution list for the daily email alert. That way, they automatically see the same results you see. You also have the option within CyberAlert's Digital Clip Book to email selected articles (or entire folders) to anyone of your choosing. The email recipient will receive the full text of each article you send, as well as the URL of the location where the article was originally published.
13. How accurate will my results be?
CyberAlert 5.0 provides clients with today's most comprehensive and accurate news monitoring service. We run all results through a "triple filtering" process to achieve our extraordinary accuracy and relevance. For most clients, over 98% of delivered clips are "good clips" — no duplicates and few if any irrelevant clips.
The accuracy of CyberAlert 5.0 is essential for clients with difficult search terms — for instance, those that contain generic words like "Orange" or "Gap," or common surnames like Smith or Johnson. In addition, we provide clients with superior customer service and expert assistance to help set up your search profile (key word specification) so that it will produce optimal results.
14. What is the cost of the different services?
Our sales team will create a customized package based on your media monitoring needs. Contact us at 800-461-7353 for additional pricing information. You can also email us at firstname.lastname@example.org.
15. Is there a per clip charge?
There are no per clip charges for the first 1,000 clips per month for each service you order. So, if you order online news, social media and broadcast news monitoring, there is no charge for up to 3,000 clips. After the based number of clips, there is an incremental charge of $50 for each additional set of up to 500 clips.
We instituted this charge to protect us against a search query that could produce thousands of clips per day. As a practical matter, CyberAlert does not charge clients for excess clips.
16. How many keywords can I use?
CyberAlert allows up to 15 keywords or multiword phrases per search. A phrase counts as a single key word. "And Not" words do not count toward the 15 word limit.
17. How do I change my keywords?
Clients can change or make additions to their keyword queries at any time by contacting their Account Representative at 800-461-7353 or email@example.com. Changes made before close of business will take effect for the next day's delivery.
18. How can I add another email address to the distribution list for email alerts?
Provide your CyberAlert Account Representative with a list of email addresses that you would like to add to the distribution list for your daily e-mail alert. Your Account Rep will then make thechanges.
19. Can I get only "important" clips of "major articles" delivered?
Yes! As an optional service, we offer the "Intelliclips" news monitoring feature that delivers only articles that include substantive coverage of your company, brand, or other key words, ignoring/deleting "mere mentions". You can also specify that the articles be clipped only from the media sources you list.
20. Do you include readership data with the clips?
CyberAlert 5.0 supplies detailed media measurement and circulation data with all clips from the news monitoring service. Our online tools can be used to perform clip assessments for multiple qualitative factors, including sentiment analysis. Each news clip you receive includes a uniform set of measurement data for both the Web site and the print edition of the news source.
The following are the data categories included in the CyberAlert 5.0 media measurement: news rank, web rank, reach per million, print circulation (if a U.S. print edition exists) and national opportunities to see, which is the online datapoint most analogous to the print circulation figure. Additional information about the readership data is available at http://www.cyberalert.com/measurementdata.html.
21. Do you offer a free trial?
We do! Potential clients may take advantage of our free 14 day Free Trial by filling out the trial order form on our website, or if you prefer, your CyberAlert Account Representative will take your free trial order over the phone (800-461-7353).
You can choose the service and coverage level and monitor with your own keywords for a full two weeks at no charge whatsoever. No credit card information is required. You are billed only if you specifically order the service at the end of your free trial.
You can also sign up for a Free Demo to learn about CyberAlert's full-featured dashboard and comprehensive coverage.
22. Is a long-term contract required?
No! The superior quality of CyberAlert's service is that we do not require an annual contract. CyberAlert is a monthly service. Clients are free to cancel at any time after the first 30 days of service.
Even with these lenient cancellation policies, CyberAlert's churn rate is extremely low. Most clients choose to stay with CyberAlert for many years.
23. How long does it take to start the service?
Almost any search received in our office before close of business will be up and running for the next day. In other words, clients receive their first email clip report the morning after they submit the order.
24. How does your service compare to the free Google News service?
Many companies that used Google News in the past now realize that free services no longer match the quality and features of subscription media monitoring services. Google News has begun to show issues since Google killed Google Reader in early March 2013.
Dedicated users immediately noticed. The Financial Brand spoke out against Google Alerts' declining effectiveness, even retracting its previous approval of the product: "Google Alerts was once a very important and efficient tool to monitor mentions of your brand on the web. It is now so unreliable that it has been rendered effectively useless."
In addition, Google News only offers monitoring of online news. With integrated services like CyberAlert, companies can receive clips from blogs, Twitter, Facebook, message boards, video-sharing websites like YouTube and TV and radio clips. Users can also receieve detailed measurement data for thorough analysis on audience reach and market penetration. CyberAlert can bundle these services for a cost-effective, comprehensive monitoring solution.
25. Do you offer customization of services?
Yes! CyberAlert can create totally customized media monitoring packages to fit your needs and budget. If our coverage doesn't include a news source you need, we can add it to our media list.
CyberAlert welcomes feedback and client inquiries on specialized or customized media monitoring services. We are happy to discuss your needs and try to adjust the CyberAlert 5.0 services to meet your specialized requirements. Contact us at firstname.lastname@example.org or 800-461-7353.
Don't see your question here? Call us today at 800-461-7353 or email us at email@example.com. We'd be happy to answer any questions you may have.