Frequently Asked Questions on CyberAlert Media Monitoring, News Monitoring, Broadcast Monitoring and Press Clipping Services
1. What media do you monitor?
CyberAlert offers the most comprehensive media monitoring services now available. Here is the line-up of services:
2. Are there any news sources that you do not monitor?
CyberAlert 5.0 monitors virtually all news sources that publish news content on their Web sites. The exception is Web sites that require paid subscriptions. These include the Wall Street Journal and a handful of specialty journals including some medical and engineering journals. It's important to note that CyberAlert 5.0 does monitor news sites that require registration, but not paid subscription. A few online news sites also block automated robots, prohibiting CyberAlert from monitoring them.
3. Why should I use an online news monitoring service such as CyberAlert 5.0 instead of a traditional press clipping service?
CyberAlert 5.0 offers many advantages compared with traditional press clipping services that deliver paper clips.
4. Will you send me the list of online media you monitor?
Our media list contains over 55,000+ news sources and 100,000 consumer discussion sites. It includes most every online newspaper (daily/weekly), news syndication service, consumer magazine, trade journal and online TV station within the U.S. It's the most comprehensive media list available today - one of our family jewels that competitors have tried to get their hands on. So, we take great care to protect it. Because it's so long and because of different names of news sources and different alphabetical approaches, it's quite difficult and time-consuming to cross-check for specific media sources. For instance, you may look for the St. Louis Post-Dispatch, but online it's St. Louis Today. The New York Times is NYTimes.com online or, alternatively nyt.com. A well-done cross-match of media sites requires quite a few search "tricks" that we've learned over the years. We therefore suggest that you send us your "must have" list and let us do the cross-search for you. We can run your list through our automated system and then let you know which of those publications/news sources, if any, that we currently do not monitor. In most every case, we'll be able to add those news sources to our media list immediately at no additional cost!
5. Can you monitor just a list of specific sites for us?
Absolutely! We can create a custom media list for you. You provide us with the list of sites (news sources/publications) that you want us to monitor. Your search results will then contain articles only from those specific publications. Your custom list of media sources can be changed at any time.
6. Does CyberAlert 5.0 keep a news archive enabling searches for past articles?
CyberAlert 5.0 news monitoring and clipping services stores only our clients' clips in "The Digital Clip Book" for easy access. We do not store the contents of the news sources in an archive - and therefore cannot search for older articles. The best sources for archival searches are Lexis-Nexis, Factiva and Dialog.
7. Does CyberAlert 5.0 monitor radio news?
CyberAlert 5.0 does not monitor radio news on a daily basis at the present time. If you are searching for a specific radio news clips, we can often track it down for you from outside sources if you supply us with the radio call letters and the date/time of the broadcast. The cost for this search service varies between $75 and $200 depending on the services rendered.
8. How do you deliver my clips?
CyberAlert 5.0 delivers all your clips electronically. Standard delivery is once a day, in the morning, via e-mail. The daily e-mail alert contains a list of all your clips found during the previous 24 hours. Each clip alert contains a short extract of the article with your key words highlighted, a link to the entire article, and detailed readership data about the news source. In addition to the daily e-mail alert, CyberAlert 5.0 also delivers your clips each day into a password-protected online account on our website, so that your clips are available at anytime from anywhere to anyone to whom you have given the username and password. This online database of your clips, called the "Digital Clip Book", stores all your clips for as long as you are a client. Additional delivery options, such as XML, are available upon request.
9. Do you deliver paper clips?
No we do not deliver paper clips. We monitor the online edition of publications and deliver the article electronically in a searchable digital file. Most companies have switched over from paper clips to electronic clips because the digital format is more efficient, more timely, and easier to manage than paper clips — and less expensive too.
10. What time will I receive my clips?
With our standard once-a-day delivery, you can expect to receive your daily e-mail alert before start of business, every single day, 7/365. The daily e-mail alert contains a list of all your clips found during the previous 24 hours.
11. Can I get press clips delivered more than once a day?
Yes! We offer a rush service that delivers press clips multiple times per day throughout the business day (approximately every two hours) from approximately 4,500 leading news sources in the U.S. and a total of 7,500 news sources worldwide if you order our worldwide service.
12. Can my co-workers also view the clips you send me?
We can include your co-workers on the distribution list for the daily e-mail alert. That way, they automatically see the same results you see. You also have the option within CyberAlert's Digital Clip Book to email selected articles (or entire folders) to anyone of your choosing. The email recipient will receive the full text of each article you send, as well as the URL of the location where the article was originally published.
13. How accurate will my results be?
CyberAlert 5.0 provides clients with today's most comprehensive and accurate news monitoring service. We run all results through a "triple filtering" process to achieve our extraordinary accuracy and relevance. For most clients, 98+% of delivered clips are "good clips" — no duplicates and few if any irrelevant clips. The accuracy of CyberAlert 5.0 is especially good for clients with difficult search terms - for instance, those that contain generic words, common surnames or acronyms like Smith, Johnson, Orange, Gap or GE. In addition, we provide clients with superior customer service and expert assistance to help set up your search profile (key word specification) so that it will produce optimal results.
14. What is the cost of the different services?
CyberAlert 5.0 offers world-class media monitoring services at competitive prices. The CyberAlert 5.0 news monitoring service is $249/month per search with up to 15 key words for national news coverage — monitoring up to 22,000+ news sources each day in the U.S. The international news service is $349 per month to Monitor up to 55,000+ news sources each day. All subscription services are month-to-month; no long-term contract is required. Contact your Account Representative at 800-461-7353 for additional pricing information. You can also email us at email@example.com.
15. Is there a per clip charge?
There are no per clip charges for the first 1,000 clips per month. After 1,000 clips there is an incremental charge of $50 for each additional set of up to 500 clips.
16. How many keywords can I use?
The CyberAlert 5.0 service allows up to 15 keywords or multiword phrases per search. A phrase counts as a single key word. "And Not" words do not count toward the 15 word limit.
17. How do I change my keywords?
Clients can change or make additions to their keywords at any time by contacting their Account Representative. Changes made before close of business will take effect for the next day's delivery.
18. How can I add another email address to the distribution list for e-mail alerts?
Provide your CyberAlert Account Representative with a list of email addresses that you would like to add to the distribution list for your daily e-mail alert. Your Account Rep will then make the necessary changes.
19. Can I get only "important" clips of "major articles" delivered?
Yes! As an optional service, we offer the "Intelliclips" news monitoring feature that delivers only articles that include substantive coverage of your company, brand, or other key words, ignoring/deleting "mere mentions". You can also specify that the articles be clipped only from the media sources you list.
20. Do you include readership data with the clips?
CyberAlert 5.0 supplies detailed media measurement/circulation data with all clips from the news monitoring service. Each news clip you receive includes a uniform set of measurement data for both the Web site and the print edition of the news source. The following data categories are included in the CyberAlert 5.0 media measurement data: news rank, web rank, reach per million, print circulation (if a U.S. print edition exists) and national opportunities to see, which is the online datapoint most analogous to the print circulation figure. Additional information about the readership data is available at http://www.cyberalert.com/measurementdata.html.
21. Do you offer a free trial?
We do! Potential clients may take advantage of our free 14 day Free Trial by filling out the trial order form on our website at https://secure.cyberalert.com/news_and_social_media_monitoring_service_free_trial.html, or if you prefer, your CyberAlert Account Representative will take your free trial order over the phone (800-461-7353). You can choose the service and coverage level and monitor with your own keywords for a full two weeks at no charge whatsoever. No credit card information is required to take advantage of the free trial. You are billed only if you specifically order the service at the end of your free trial.
22. Is a long-term contract required?
No! CyberAlert 5.0 is a monthly service that does not require an annual contract. Clients are free to cancel at any time after the first 30 days of service.
23. How long does it take to start the service?
Almost any search received in our office before close of business will be up and running for the next day. In other words, clients receive their first e-mail clip report the morning after they submit the order.
24. How does your service compare to the free Google News service?
Many companies who once praised Google Alerts are now beginning to realize that free services are free for a reason. While the service once proved useful to small companies who only received several clips per day and needed just a limited number of keywords to search, the service has begun to show issues since Google killed Google Reader in early March 2013. Dedicated users immediately noticed. The Financial Brand spoke out against Google Alerts' declining effectiveness, even retracting its previous approval of the product: "Google Alerts was once a very important and efficient tool to monitor mentions of your brand on the web. It is now so unreliable that it has been rendered effectively useless."
25. Do you offer customization of services?
CyberAlert welcomes feedback and client inquiries on specialized or customized media monitoring services. We are happy to discuss your needs and try to adjust the CyberAlert 5.0 services to meet your specialized requirements. Contact us at firstname.lastname@example.org or 800-461-7353.