With its advanced analytics, CyberAlert's new media monitoring and PR measurement dashboard delivers all the benefits you've always desired:
|In-depth understanding of how consumers perceive your company and its brands.|
|Proof of PR's contribution to corporate goals.|
|Early warning of issues - and extent of risk.|
|Better PR decision-making based on detailed data.|
|Improved staff productivity.|
|Significant cost savings.|
CyberAlert's new measurement dashboard includes every metric you've ever wanted along with all the features and ease-of-use you've yearned for. Its powerful interactive analytics were designed by seasoned measurement experts to meet the monitoring & measurement needs of both very large and smaller organizations. Both veterans of PR measurement and neophytes will appreciate its combination of power and ease.
|Fully integrated monitoring and measurement of all your print, online news, broadcast, social media, along with analytics from your corporate or brand website.|
|Every type of metric you've ever wanted for analysis of your PR and marketing results.|
|Easy-to-use interactive dashboard with most every feature you've ever imagined.|
|Powerful, interactive analytics on reach, quality of coverage, engagement, and impact on business goals (over any time period with any subset of media type or media mentions).|
|All fully customized to each client's specific needs and preferences.|
|Ability to segment media mentions and analytics by division, brand, media type, language, country, or campaign … or most any other breakdown you want.|
|Competitor monitoring and analytics for competitive intelligence|
|Open search of historical news archive on any key words you choose.|
|Easily create daily or weekly executive newsletter.|
|Exceptional customer service with extraordinary responsiveness to client needs.|
|Low-cost: No per seat charges. No per clip charges.|
If you're frustrated by the limitations or costs of your current media monitoring and measurement service, you need to see a demo of the all-new CyberAlert media intelligence dashboard.
The all-new CyberAlert media monitoring, measurement and market intelligence service fully integrates media coverage of print, online news, broadcast, social networks and corporate or brand website. The online system automatically searches, monitors, "clips", stores, manages, analyzes, and measures all your news and social media mentions - and enables multiple users to easily search, share, and manage the data.
Every media clip includes validated data on readership/viewership. Powerful analytics provide insights into reach, quality of coverage, engagement and impact on business goals - all customized to the needs and preferences of each client.
The full-featured dashboard enables PR and marketing departments and agencies to create up-to-the-minute reports that demonstrate real impact on corporate results. With the delivered content, you and your organization can build an effective "early warning system" to identify problems and issues that may threaten corporate or brand reputation… or present new opportunities for business growth.Operational Benefits:
CyberAlert news and social media monitoring service gathers all the media content you need to know - print news, online news, U.S. broadcast news and a full range of social media — into one easy-to-use online dashboard for access by multiple users you approve. Each client is able to choose what media to monitor by type of media, country, language and other factors right down to individual sources.
Each day the CyberAlert online news monitoring service delivers all the news you want covering over 60,000 quality online news sources in 250+ languages in 191 countries. You receive a daily or custom scheduled email alert of all new articles found that contain your key words.
CyberAlert TV captures the closed-caption text and preview video of news broadcasts on all national news networks & cable channels plus all local TV stations — and delivers you clips of all the stories that include key words you specify. The service monitors thousands of hours of TV news each day
CyberAlert Radio tracks more than 250 local and national radio stations in the top 50 U.S. markets and delivers daily text clips via email. CyberAlert's radio news monitoring service delivers overnight results of your custom key words and phrases.
CyberAlert Print delivers the full text of every clipped news article from print sources worldwide, while adding the convenience, timeliness and online clip archives of digital media monitoring services. Includes validated data and comprehensive metrics for print news circulation.
Understanding customer and influencer conversations in social media yields key insights about how consumers perceive your company, brands, competitors and industry to help you develop new strategies and tactics for corporate reputation management, public relations, marketing, product development and customer service.
The new CyberAlert Media Measurement Dashboard includes all the features and tools you need to gain greatly improved insight into the effectiveness of PR and marketing campaigns.
CyberAlert monitors about 25 million individual social media posts each day from a universe of 190+ million social media sources worldwide.
CyberAlert believes effective PR and marketing measurement starts with shared understanding of goals and objectives. Our analytics team works closely with clients to clearly define a measurement program to meet your specific business objectives.
CyberAlert believes PR measurement systems should support industry standards as defined by the Barcelona Principles. CyberAlert does.
CyberAlert believes PR measurement software should conform to client needs and preferences. Instead of forcing you to use a fixed set of metrics in a rigid software framework, the CyberAlert system enables clients to choose from dozens of variations in selecting and formatting metrics and reports. It also allows clients to formulate new metrics for their specific needs.
CyberAlert believes qualitative media analysis for tone, messages, prominence, dominance, and spokespersons is best done using a combination of automated software and human analysts.
CyberAlert's online dashboard stores all your media mentions in a password-protected online digital archive. A full array of functions enables clients to review, search, sort, share, analyze and manage your clips by multiple users. Each user can format the dashboard to his or her preferences.
Each media clip in the CyberAlert online dashboard includes detailed and fully validated media measurement data. The clip data enables the system software to automatically generate a broad array of quantitative charts and graphs on reach, engagement, competitive assessments and impact on business goals.
CyberAlert optimizes the effectiveness of qualitative analytics by using a hybrid approach combining trained media analysts with state of the art linguistic analysis. The computer aided analysis enables accurate measurement of communication strategies not possible with automated sentiment analyzers. Tonality and messaging for each client is based on business objectives directly linking analysis to the goals of the organization.
CyberAlert's consultants work with you to define a measurement model and key measurements. By combining sampling techniques with automated analytics we devise a program which will meet your budget. CyberAlert's trained analysts then assess clips against the client's specifications using inter-coder reliability standards. It's the very best way to assure valid qualitative media assessment.
The online dashboard also includes convenient tools enabling clients (or their agencies) to perform qualitative assessments of news and social media mentions for sentiment/tone, prominence, dominance, messages, spokespersons and more.
CyberAlert Analytics Advantages in PR Measurement
Using the news articles/broadcasts and social media posts delivered by CyberAlert, clients can access our online editing tools to create a made-to-order Executive News Briefing for the organization's leadership with only the stories that matter most to them. Alternatively, CyberAlert's experienced journalists will select and expertly summarize the stories, assemble the newsletter, and deliver it before start of business each day or week. More Info »
Designed for use by media monitoring services, measurement/analysis services, and large PR agencies or corporations, the Omnibus News worldwide news aggregation and news feed service continuously collects headlines and text of news content from 60,000+ online news sources in 250+ languages in 191 countries. The worldwide news feed delivers all the collected news articles throughout the day 24/7/365 via FTP or HTTP feed in XML format. Every delivered article includes detailed meta-tags and measurement data. With about 1 million news articles delivered each day, the feed can be customized to meet client specifications for media sources, geography, industries, and topics. More Info »