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White Paper

Marketing Measurement: Implementing Metrics That Matter

Part 3 of The 2014 Measurement Handbook

Marketing Measurement: Implementing Metrics That Matter
55% of website visitors spend fewer than 15 seconds on the page.
Marketing Measurement: Implementing Metrics That Matter explains that metrics like page views don't always accurately represent marketing performance.
An integrated measurement approach reduces biases in any one measurement method and enables leaders to identify which marketing activities produce the best return.

This white paper shares marketing metrics that offer the most conclusive information about business performance, plus:

• 
Reasons why your content marketing strategy isn't working.

• 
How to use measurement to determine if your marketing efforts are delivering results.

• 
The risks of using impressions to measure content and display ads.

• 
The most common marketing measurement myths, and the real facts behind them.

• 
A 5-step approach to measure content marketing.

And much more!

Fill out the form to immediately receive your FREE copy of

Marketing Measurement:
Implementing Metrics That Matter



 
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