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White Paper

Proving PR's Worth Through Measurement

Part 1 of The 2014 Measurement Handbook

The 2014 Ultimate Guide to Media Monitoring
Measurement is the best way to prove the value of public relations to clients and executives.
Proving PR's Worth Through Measurement shares up-to-date and worthwhile insights, strategies, tactics and tips to help internal PR departments and agencies plan and execute PR programs.
With a total of 13 articles, this white paper provides public relations professionals with the following need-to-know information about PR measurement:
 

• 
The latest measurement standards, and a checklist to make sure your program complies with those standards.

• 
How to transform PR data into actionable insights that inform business decisions.

• 
How to use big data and analytics in public relations.

• 
The dangers of using Advertising Value Equivalency and other "stupid metrics."

• 
Techniques to measure and prove the value of press releases.

And much more!

Fill out the form to immediately receive your FREE copy of

Proving PR'S Worth Through Measurement



 
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Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

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