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White Paper

Social Media Measurement: Techniques to Achieve Real Insight

Part 2 of The 2014 Measurement Handbook

Social Media Measurement: Techniques to Achieve Real Insight
How do likes and followers help your brand?
Social Media Measurement: Techniques to Achieve Real Insight explains how to transform social media metrics into actionable business insights.
An effective social media strategy begins by asking "What are the business goals?" With specific goals, marketers can develop more targeted social media content, measure that content more accurately and gain the insights to improve marketing campaigns.

This white paper contains seven articles that explain:

• 
How to fit social media data into overall marketing goals.

• 
Tools and tactics for small and mid-sized businesses to measure social media performance.

• 
Why measuring views and impressions alone can result in inflated performance reports.

• 
How to find a social media monitoring service that meets your measurement needs and business goals.

• 
Techniques to measure intangible outcomes like Return on Engagement and Return on Relationships.

And much more!

Fill out the form to immediately receive your FREE copy of

Social Media Measurement:
Techniques to Achieve Real Insight



 
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