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Top PR & Marketing Trends to Embrace in 2017

January 2017 Issue #2

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January 2017 Issue #2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Top PR & Marketing Trends to Embrace in 2017
Sharp PR and marketing professionals will closely watch these important trends in 2017. As the digital marketing landscape continues to evolve, PR and marketing teams must become early adopters of emerging technologies and adjust established techniques to survive and triumph. Read More »

Top 4 Worst-Handled PR Crises of 2016
Image source: Mike Mozart
Poor communications and crisis management methods exacerbated many of the high-profile PR crises during the past year. By examining these cases, PR and C-level executives can learn how to manage crises better, protect corporate reputation, and gain public support. Read More »
How to Protect Corporate Reputation as a Family Jewel
Image Source: Wikimedia Commons
A damaged reputation can destroy an organization more surely than loss of income. Corporate PR teams can protect and improve their organizations' reputations through constant social media monitoring and swift, proactive management. Read More »
Twitter Introduces Live 360 Degree Video
Twitter's introduction of 360 degree videos represents an important step in video marketing and the network's competitive response to Facebook. The videos can help marketers produce a high-impact, memorable experience and increase engagement with customers. Perceptive marketers will keep close watch on the progressing technology and how innovative brands implement it Read More »
Marketers See Benefits in Paid Social [New Research]
Brands that shift marketing resources from traditional advertising to social media advertising can obtain huge benefits, new research reveals. These tips can help marketing and PR get the most pay-off from paid social. Read More »
How the Internet of Things may Transform PR & Marketing
Proponents say the Internet of Things (IoT) is the "Next Big Thing," a major technology trend that PR pros and marketers must understand. PR and marketing must fully appreciate the import of their company's products being connected to the internet and managed remotely. Read More »
Most Viewed from Previous Issues
2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing
These articles cover the full range of media monitoring and measurement issues. Keep the compilation on hand as a reference on PR measurement, media metrics and marketing analytics throughout the coming year. Read More »
7 PR Leaders Predict Increased & More Effective Media Analytics in 201
Image source: Glean.info
Many PR veterans predict that the growing importance of PR measurement, driven by increasingly powerful analytics tools, will be the most important trend in public relations in 2017. As companies and PR agencies realize the advantages of data analytics, PR measurement will win greater funding and professionals with analytical skills will become more valuable and more in demand. Read More »
Other Articles to Help You
Harvard Business Review
Website Magazine
Editor & Publisher
The New York Times
Medium
The New York Times
McKinsey & Company
The New York Times
Forbes
Buffer
Conferences and Webinars
Workshop: Writing Workshop, Jan. 24 at the Grand Hyatt in New York City from 8:30 to 11:30 a.m. $700. Presented by PR News.
Workshop: Video Boot Camp for Communicators, Jan. 27 in Portland, OR. Presented by Ragan Communications. Standard price $895.
Conference: PR Measurement Conference, Feb. 1-2 in Miami, Presented by Ragan's PR Daily. Standard price $995.
Conference: Digital Summit & Crisis Management Boot Camp, Huntington Beach, CA. Presented by PR News. All access pass $1,990 by Feb. 3.
Conference: Facebook Leadership Communications Summit, Feb. 3-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass $990 through Dec. 30.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Specialist - American Nurses Association, Silver Spring, MD
Communications Officer - George Mason University, Fairfax, VA
Senior Publicist - Boston Symphony Orchestra, Boston, MA
Manager of Media Relations - Museum of Contemporary Art Chicago, Chicago, IL
Director of Communications - University of Pittsburgh, Pittsburgh, PA
Director of Public Relations - AAA National, Washington, DC
Marketing Positions
Marketing & Communications Strategist - WSP|Parsons Brinckerhoff, Oakland, CA
Director, Marketing & Communications - Jewish Federation of Greater Kansas City, Overland Park, KS
Marketing Associate - Center for Sustainable Energy, San Diego, CA
Marketing Analyst - ProEnergy Services, Sedalia, MO
Marketing Data Analyst - Union Bank & Trust, Richmond, VA
Marketing Analyst - Altra Industrial Motion, Rockford, IL
Social Media Marketing Manager - Ideal Image, Tama, FL
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Quote of the Week
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"Machines can be programmed to do the next thing right. But only humans can do the next right thing."
Dov Seidman,
CEO, LRN
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Quote of the Week
Factoids of the Week
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Corporate reputations account for 20.7% of shareholder value in S&P 500 companies. (US Reputation Dividend Report)Tweet this!
45% of CMOs plan to increase spending in social media advertising this year. (SocialCode)Tweet this!
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