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10 Simple Ways to Greatly Improve Your PR Measurement this Year

January 2018, Issue #2

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January 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
10 Simple Ways to Greatly Improve Your PR Measurement this Year
PR pros will face growing pressure in 2018 to prove how their efforts contribute to the organization's sales funnel and bottom line. These recommendations from experts can help overcome PR measurement challenges and gain the full benefits of measurement in 2018. Read More »

3 Major PR Challenges in 2018 - And How to Surmount Them
Finding and retaining high-quality personnel, meeting increasingly stringent government regulations on customer data, and responding to fake news may be the toughest PR tasks this year. Here's how PR can overcome those obstacles and complete a successful 2018. Read More »
4 Biggest PR Crises of 2017 - Lessons Learned
Image source: GotCredit via Flickr
PR professionals can learn many lessons from the major PR crises of 2017. By analyzing how companies reacted, PR teams can better implement crisis decisions and communications responses for their own organizations. Read More »
2018: a Pivotal Year for Public Relations
2018 may be a turning point for public relations. PR must expand its turf, take on wider responsibilities, and document its successes or risk being assimilated by other communications functions. Read More »
Time for Marketers to Share the Responsibility for Fighting Fake News
Marketers inadvertently finance fake news by placing programmatic advertisements on fake news sites. The time has come for marketers to acknowledge their role in promoting fake news and work with other players to aggressively combat the problem. Read More »
How to Vet Influencers for More Effective Influencer Marketing
The key to effective influencer marketing is finding influencers who can be trusted to post appropriate and compelling content. Vetting influencers is especially important since influencer marketing campaigns often grant influencers wide creative latitude. Read More »
Most Viewed from Previous Issues
12 Must-Have Features in a Robust Media Measurement Dashboard
Requiring state-of-the-art features in a media measurement dashboard can help PR and marketing teams obtain greater benefits and insights from their media monitoring and measurement service. By carefully assessing each vendor's dashboard analytics, clients can accurately assess the quality of vendors' service and find how the dashboard's metrics and analytics can benefit other departments in addition to PR. Read More »
5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
Google Alerts no longer is a viable option for monitoring media mentions of your business or its brands. Because advancement in PR careers depends on media monitoring results, it's wise to choose a paid media monitoring service that produces dependable results and offers integrated monitoring of broadcast news and social media in addition to blogs and online news sites. Read More »
Other Articles to Help You
Website Magazine
Website Magazine
KD Nuggets
The New York Times
The New York Times
From the Archives
Conferences and Webinars
Webinar: SEO And the Rise of AEO: Why Voice Search Matters, Jan. 11 at 12 p.m. Eastern time. Sponsored by Trustpilot. Free.
Conference: What's Next in PR writing? Jan. 18 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: 10 Common Webinar Mistakes to Avoid in 2018, Jan. 25 at 2 p.m. Eastern time. Presented by Website Magazine and ON24. Free.
Webinar: Engagement: the Future of Content Delivery, Jan. 30 at 2 p.m. Eastern time. Presented by MarketingProfs and ON24. Free.
Webinar: New Rules for Media Pitching in 2018, Feb. 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - Visit Seattle, Seattle, WA
Director of Marketing and Communications - Indiana University, Bloomington, IN
Communications Manager - Ciena, Hanover, MD
Communications Specialist - MD|DC Credit Union Association, Columbia, MD
Director, Disaster Public Affairs - Red Cross, Washington, DC
Public Relations Specialist - Marketo, San Mateo, CA
Marketing Positions
Manager, Marketing & Communications - Hispanic Scholarship Fund, Gardena, CA
Digital Marketing Strategist - Systems Alliance, Hunt Valley, MD
Marketing Analyst - LifeCare, Inc., Shelton, CT
Marketing Data Analyst - CO-OP Financial Services, Rancho Cucamonga, CA
Digital Marketing Analyst - Katabat, Wilmington, DE
Social Media Marketing Manager - Media Wyld, West Palm Beach, FL
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Factoids of the Week
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69 percent of marketers say they have personally seen fake news online. (SNCR)Tweet this!
Only 8 percent of PR professionals believe PR will remain a distinct and separate function. (USC Center for Public Relations)Tweet this!
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Quote of the Week
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"The difference between the almost right word and the right word… 'tis the difference between the lightning bug and the lightning."
Mark Twain
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Quote of the Week
Gizmo of the Week
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Free stock photos in one place. Read More »
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