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8 Steps for Building a Data-Driven Marketing and PR Team

January 2018, Issue #3

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January 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
8 Steps for Building a Data-Driven Marketing and PR Team
Most marketing and PR leaders realize that data analysis can provide enormous benefits to their organizations. However, finding staff with the math skills and training them to develop and use analytics to guide business decisions can be challenging. Read More »

TV News Remains a Vital Part of Media Promotions & News Monitoring
Image source: Vimeo
Despite the rise of online news, TV remains the preferred source of news for many Americans. TV news is particularly popular among some demographic groups. That means it's imperative to consider TV when developing PR campaigns and to include TV news in your media monitoring and measurement program. Read More »
Opportunities & Risks in Blockchains and Cryptocurrencies for PR & Marketing
Cryptocurrencies like Bitcoin may present PR and marketing opportunities to both agencies and corporate communications teams. However, the novelty of blockchain technology poses challenges for PR, and its volatility presents serious risk. Read More »
5 Top Social Media Marketing Trends of 2018 - Best Uses for Marketing & PR
Social media will change tremendously in 2018. Those who embrace new trends quickly can gain competitive advantage. Even if brands don't jump on the latest trends and technology gizmos, it's essential for marketing and PR staff to be aware of fast-moving social media changes. Read More »
8 Possible Solutions to Declining Reach on Facebook
As organic reach on Facebook disappears, PR and marketing professionals scramble for alternatives. Brands still have tactics at their disposal to reach customers on both Facebook and other communications venues. Read More »
Facebook's Local Section: A Potential Boon for PR & Marketing
Now in the works, Facebook's new section on local news and events could provide an important new venue to public relations and marketing for local businesses. Even PR and marketing teams that don't typically focus on local publicity could benefit. Read More »
Most Viewed from Previous Issues
10 Simple Ways to Greatly Improve Your PR Measurement this Year
PR pros will face growing pressure in 2018 to prove how their efforts contribute to the organization's sales funnel and bottom line. These recommendations from experts can help overcome PR measurement challenges and gain the full benefits of measurement in 2018. Read More »
3 Major PR Challenges in 2018 - And How to Surmount Them
Finding and retaining high-quality personnel, meeting increasingly stringent government regulations on customer data, and responding to fake news may be the toughest PR tasks this year. Here's how PR can overcome those obstacles and complete a successful 2018. Read More »
Other Articles to Help You
Wall Street Journal
Inc.
The Atlantic
Inc.
Harvard Business Review
Knowledge@Wharton
From the Archives
Conferences and Webinars
Conference: What's Next in PR writing? Jan. 18 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: 10 Common Webinar Mistakes to Avoid in 2018, Jan. 25 at 2 p.m. Eastern time. Presented by Website Magazine and ON24. Free.
Webinar: Connecting Your Business Goals to Content Strategy, Jan 25 at a 10 a.m. Pacific time. Sponsored by ClearVoice. Free.
Webinar: Social Media Trends to Put into Practice, Jan. 24 at 2 p.m. Eastern time. Presented by Hootsuite. Free.
Webinar: Engagement: the Future of Content Delivery, Jan. 30 at 2 p.m. Eastern time. Presented by MarketingProfs and ON24. Free.
Webinar: New Rules for Media Pitching in 2018, Feb. 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Measurement for Communicators, Feb. 20-21, Scripps Health Corporate Office, San Diego. Presented by Ragan. Standard price $1,095.
Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Corporate Communications & Public Relations - Abiomed, Danvers, MA
Director of Marketing and Communications - The Everglades Foundation, Palmetto Bay, FL
Assistant Director of Digital Marketing & Communications - The Children's Inn at NIH, Bethesda, MD
Media Relations Associate - The Conservation Fund, Arlington, VA
Manager, Corporate Public Relations - American Student Assistance, Boston, MA
Communications and Marketing Coordinator - New Hampshire Public Radio, Concord, NH
Marketing Positions
Conference/Marketing Associate - American Council for an Energy-Efficient Economy, Washington, DC
Marketing Associate - Freedom Trail Foundation, Boston, MA
Digital Marketing Analyst - Abt Inc., Glenview, IL
Marketing Data Analyst - Airlines Reporting Corporation (ARC), Arlington, VA
Digital Marketing Coordinator - Sacred Heart University, Fairfield, CT
Social Media Marketing Manager - King Arthur Flour Company, Inc., White River Junction, VT
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Gizmo of the Week
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Dictation

Use speech recognition to write emails and documents in Google Chrome. Read More »
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Factoids of the Week
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50% of U.S. adults obtain their news regularly from television. (Pew Research Center)Tweet this!
36% of marketing decision-makers believe social selling will become the "default way to engage with buyers in the future." (Forrester Consulting)Tweet this!
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Ted Talks of the Week
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How the Blockchain will Radiclly Transform the Economy
Bettina Warburg
Blockchain Entrepreneur and Researcher
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Quote of the Week
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"Success isn't about how your life looks to others — it's about how it feels to you."
Michelle Obaman
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Quote of the Week
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