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10 Cost-Effective PR & Marketing Methods for Non-Profits

January 2018, Issue #4

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January 2018 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
10 Cost-Effective PR & Marketing Methods for Non-Profits
PR and social media marketing offer superb ways for nonprofits to spread their messages and increase donations. Because PR and social media campaigns can be implemented with relatively small investments, they are especially valuable to smaller, cash-strapped nonprofits. Read More »

Increased Spending on Public Relations Adds Credibility to Marketing Messages
Research indicates that businesses will invest more in public relations in the coming year. More executives appreciate that earned media brings greater credibility than other marketing activities. As more PR teams use measurement to prove how their activities contribute to business goals, PR will earn larger budgets and gain greater influence. Read More »
Messaging Apps Offer Opportunities in Marketing and Public Relations
Brands can reach customers through increasingly popular messaging apps. Yet relatively few marketers now invest in the messaging space. Those who do can gain an early advantage. Read More »
Combatting the Staggering Problem of Twitter Bots
Twitter bots have proliferated into an epidemic that can wreck PR and social media marketing campaigns. Knowing how to spot possible bots and using automated tools can contain the problem. Read More »
CES Main Takeaway for Marketers: Prepare for Rise of Smart Speakers & Other Voice-Activated Devices
Smart speakers drew the most interest at the recent Consumer Electronics Show (CES). Smart speakers and other voice-activated connected technologies bring enormous opportunities for marketers. Innovative brands are pursuing audio-based marketing strategies. Read More »
New Google Search Console Improves PR & Marketing Analytics
The new Google Search Console brings a significant improvement to search analytics. Besides helping SEO pros, more data and enhanced features of the new Google Search Console will help PR and marketing understand the impact of their link-building campaigns and other SEO-related endeavors. Read More »
Most Viewed from Previous Issues
8 Steps for Building a Data-Driven Marketing and PR Team
Most marketing and PR leaders realize that data analysis can provide enormous benefits to their organizations. However, finding staff with the math skills and training them to develop and use analytics can be challenging. Read More »
TV News Remains a Vital Part of Media Promotions & News Monitoring
Image source: Vimeo
Despite the rise of online news, TV remains the preferred source of news for many Americans. TV news is particularly popular among some demographic groups. That means it's imperative to consider TV when developing PR campaigns and to include TV news in your media monitoring and measurement program. Read More »
Other Articles to Help You
Campaign
The New York Times
The New York Times
Harvard Business Review
Gallup
The New York Times
From the Archives
Conferences and Webinars
Webinar: 10 Common Webinar Mistakes to Avoid in 2018, Jan. 25 at 2 p.m. Eastern time. Presented by Website Magazine and ON24. Free.
Webinar: Connecting Your Business Goals to Content Strategy, Jan 25 at a 10 a.m. Pacific time. Sponsored by ClearVoice. Free.
Webinar: Social Media Trends to Put into Practice, Jan. 24 at 2 p.m. Eastern time. Presented by Hootsuite. Free.
Webinar: Engagement: the Future of Content Delivery, Jan. 30 at 2 p.m. Eastern time. Presented by MarketingProfs and ON24. Free.
Webinar: New Rules for Media Pitching in 2018, Feb. 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Measurement for Communicators, Feb. 20-21, Scripps Health Corporate Office, San Diego. Presented by Ragan. Standard price $1,095.
Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Vice President Communications - St. Jude Children's Research Hospital, Memphis, TN
Manager, Corporate Communications - Air Canada, Toronto, Canada
Account Executive - Big Sky Public Relations, LLC, Kalispell, MT
Public Information Specialist, News & Information - University of Washington, Seattle, WA
Communication Specialist - University Research Co., LLC, Chevy Chase, MD
Publicist - The Salvation Army, Chicago, IL
Marketing Positions
Marketing & Communications Director - Child & Family Resources, Tucson, AZ
HomeServe USA - Marketing Data Analyst, Norwalk, CT
Digital Marketing Analyst - CompuCom, Fort Mill, SC
Social Media Manager - CarbonFoot Medical LLC, Westport, CT
Manager of Marketing Social Media - Pacific Union Financial, Dallas-Fort Worth, TX
Social Media and Marketing Manager - Elm Spring, Inc., Gainesville, FL
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Quote of the Week
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"Not everything that is important is measurable, and much that is measurable is unimportant."
Jerry Z. Muller
Professor, Catholic University of America
Author, "The Tyranny of Metrics"
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Quote of the Week
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Gizmo of the Week
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WhatsApp for Business

Businesses can respond to customers by using the Android app with its automated tools that sort, and quickly respond to messages. Read More »
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media monitoring free trial - sign up now!
Factoids of the Week
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75% of marketers plan to increase overall spending on PR. (Association of National Advertisers)Tweet this!
Bots represent 15% of Twitter users. (University of Southern California)Tweet this!
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