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Social Media Listening Rises in Importance & Value

February 2017, Issue #1

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February 2017 Issue #1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Social Media Listening Rises in Importance & Value
Social media listening has become increasingly prevalent and beneficial due to advances in social media monitoring tools and growing numbers of consumers researching, purchasing and commenting about products online. Brands that pursue deeper insights into customers' thinking through sophisticated listening tools stand to benefit the most. Read More »

PR Becomes a Leading Player in Super Bowl Advertising
PR has acquired a leading role in Super Bowl advertising. The ad campaigns often kick off with media relations events, followed by release teasers of ads on social media and even post-game war rooms for analysis and "spin." Comprehensive, integrated earned-media campaigns build suspense and help brands get the most out of the costly productions. Read More »
Should Facebook Marketers Produce Longer Videos?
Facebook's algorithm change that favors longer videos may prompt marketers to produce longer videos. Their success may be a long shot. To rise to the top of news feeds, longer videos must keep viewers' attention. Creating compelling videos that are relevant to their target audiences whatever the length may be a more effective strategy. Read More »
7 Tips for Successful Video Marketing
Businesses are embracing video marketing, but not all videos affect key business objectives. Keeping an eye on industry trends and benchmarks - and, most of all, on viewer needs — will help companies create and market better videos. Read More »
Most Viewed from Previous Issues
Does Engagement Still Matter as a Social Media Metric?
Engagement may be falling out of favor as a social media metric. Trolls and declining interest in online conversations may be putting a damper on engagement. While some brands may place a low priority on engagement and instead use social networks as a broadcast channel, many marketers tout the benefits of engagement, saying it can accurately measure marketing success. The key is to link engagement with bottom-of-the funnel metrics. Read More »
How to Promote Your PR Message with Audio News Releases
Audio news releases (ANRs) can be one of the best ways to reach your audience and promote PR and marketing messages. The most effective ANRs are concise, focused messages with compelling news or opinions. PR pros need specialized skills to write quality scripts and a radio monitoring tool to prove effectiveness of releases. Read More »
Other Articles to Help You
The New York Times
Fast Company
Jeff Bullas
HubSpot
NewsWhip
The New York Times
Business Insider
Conferences and Webinars
Webinar: Cut Through the Clutter, Make Every Piece You Write Easier to Read and Understand, Feb. 16 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar Series: Lift Off! The Social PR Superhero's Guide to the Galaxy, Feb. 10, 11 & 12, 2-3 p.m. Eastern time. Presented by Shonali Burke. Free.
Conference: Digital Summit & Crisis Management Boot Camp, Feb. 23-24.Huntington Beach, CA. Presented by PR News. Full access pass $1,890.
Conference: Facebook Leadership Communications Summit, Feb. 23-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager of Public Affairs - American Association for Cancer Research, Philadelphia, PA
Senior Manager Public Relations - Visit Orlando, Orlando, FL
Manager of Media Communications - Massachusetts Assisted Living Association, Waltham, MA
Public Relations & Social Media Specialist - Jewish Federation of Cincinnati, Cincinnati, OH
PR & Social Media Account Executive - Hiebing, Austin, TX
Public Relations Manager - Brinker Capital, Inc., Berwyn, PA
Marketing Positions
Communications Officer - Colorado Health Foundation, Denver, CO
Market Intelligence Analyst & Communications - Alegion, Carmel, IN
Social Media & Communications Analyst - General Dynamics Land Systems, Sterling Heights, MI
Marketing Analyst - Media Star Promotions, Hunt Valley, MD
Social Media Marketing Manager - Magic Memories, Orlando, FL
Content Marketing Manager - CURTIS Digital Inc., Austin, TX
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Quote of the Week
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"It's funny. I've realized that the older I get, the more I don't know."
Brendan Schneider
Schneiderb.com
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Quote of the Week
Factoids of the Week
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86% of video views are consumed on desktops. (Vidyard)Tweet this!
81% of millennials check Twitter at least once per day. (Pew Research Center)Tweet this!
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rfp for media monitoring and pr measurement
Ted Talks of the Week
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Ernesto Sirolli
Sustainable development expert
Want to Help Someone? Shut Up and Listen
Itay Talgam
Conductor and leadership expert
Lead like the Great Conductors
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