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How PR can Benefit from Measuring Share of Voicey

February 2018, Issue #1

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February 2018 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
How PR can Benefit from Measuring Share of Voice
PR measurement experts often analyze share of voice to learn how PR campaigns perform compared to competitors. The metric can provide especially meaningful insights if PR can dig deeper into the data and examine different components of media coverage. First requirement: collect competitors' media mentions. Read More »

6 Tools to Measure the Effectiveness of PR Activity
Six distinct categories of measurement tools help PR better understand how communications campaigns advance corporate goals. Here's how best to apply each category to measure the impact of PR campaigns. Read More »
How PR Pros Benefit from Performing Pro Bono Work
Public relations professionals can benefit in many ways by donating pro bono services to nonprofit organizations. These are six ways that PR agencies, staff of PR departments and solo PR entrepreneurs can benefit from providing their specialized expertise to charitable causes. Read More »
5 Ways to Better Manage Remote and Freelance Workers in PR
Hiring remote workers, whether freelancers or full-time employees, offers significant advantages to PR agencies and PR corporate departments. However, managing workers outside the office presents challenges that require different management methods. Read More »
Facebooks New Preference for Local News: An Opportunity for PR?
Facebook's decision to show more posts from local publishers in newsfeeds may offer a new opportunity for public relations. Companies and nonprofits may gain more publicity by obtaining media placements in local publications and adjusting their Facebook marketing strategies. Read More »
6 Steps to Achieve Stellar Influencer Marketing Results on Instagram
Instagram is the favorite platform for influencers - and influencer marketing. Following these steps can produce the most from partnerships with influencers on Instagram. Read More »
Most Viewed from Previous Issues
How PR Can Spearhead Corporate Social Responsibility
Image source: Verizon
Corporations are being called on to demonstrate how they contribute to society. As corporate social responsibility gains attention, PR departments can help plan, lead and publicize CSR programs. Read More »
The End of Facebook Organic Reach? How Brands Can Respond to Facebook Zero
Facebook's announcement that it will show fewer posts from businesses in news feeds caused dread among marketers. Some experts say brands can still thrive on Facebook and reach audiences through other venues. Read More »
Other Articles to Help You
Harvard Business Review
The Boston Globe
Chief Marketer
Website Magazine
PR News
Everything PR
From the Archives
Conferences and Webinars
Conference: Measurement for Communicators, Feb. 20-21, Scripps Health Corporate Office, San Diego. Presented by Ragan. Standard price $1,095.
Webinar: Content Strategy for the Visual Consumer, Feb. 22 at 12 p.m. Central time. Sponsored by WOMMA. Free.
Conference: The DigiComm Summit, Feb. 22 to 23 in Huntington Beach, CA. Regular rate $2,190. Sponsored by PublicRelay.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Press Secretary - Partnership for Public Service Washington, D.C.
Director Internal Communications - Children's Hospital Colorado, Aurora, CO
Communications and Events Coordinator - Arts and Education Council, St. Louis, MO
Executive Director of Communications and Public Relations - University of St. Augustine for Health Sciences, San Marcos, CA
External Affairs Coordinator - Nicklaus Children's Health System, Miami, FL
Assistant Professor of Public Relations - Ball State University, Muncie, IN
Marketing Positions
Marketing Manager - John Ball Zoo, Grand Rapids, MI
Marketing Specialist - Crohn's & Colitis Foundation of America, New York, NY
Senior Marketing Data Analyst - Novu LLC, Saint Louis Park, MN
Marketing Analyst - University of North Carolina, Chapel Hill, NC
Marketing/Data Analyst - Vertiv Co., Columbus, OH
Senior Social Media Manager - Lamps Plus, Los Angeles, CA
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Gizmo of the Week
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Trixio

Organizes your online web platforms, tools and websites Read More »
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Quote of the Week
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"The only way to do great work is to love what you do."
Steve Jobs
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Quote of the Week
Factoids of the Week
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92% of social media influencers say Instagram is their favorite platform. (Hashoff)Tweet this!
More than 40% of the American workforce will be employed as freelancers, contractors and temporary workers by 2020. (Intuit)Tweet this!
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