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Spotlight on PR Ethics Following Bell Pottinger Scandal

February 2018, Issue #4

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February 2018 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
Spotlight on PR Ethics Following Bell Pottinger Scandal
Image source: Discott via Wikimedia Commons
Ethics have emerged as a major issue in the PR industry following the Bell Pottinger scandal. Fearing that the firm's misdeeds may have damaged the entire industry's reputation, PR leaders urge a renewed focus on integrity and an effort to educate the public about the profession's ethical standards. Read More »

When will PR Gain the Crystal Ball of Predictive Analytics?
Image source: InfoWire.dk via Flickr
Predictive analytics may soon give public relations teams a crystal ball that foretells public reactions to corporate actions, media coverage and PR campaigns. However, some measurement experts question how soon it will impact most PR organizations. Read More »
How GDPR Changes Data Security - What PR & Marketing Must Do
Image source: Bobby Hidy via Flickr
The General Data Protection Regulation will change how PR and marketing professionals collect, store and manage information of journalists and social media influencers. These recommendations can help companies stay out of regulators' crosshairs. Read More »
How to Navigate Perils & Seize Opportunities from Complaints on Social Media
More customers now prefer to complain to companies on social media. That sea change poses both dangers and opportunities for brands. Responding appropriately to social media complaints can help organizations win praise. respect and new customers. Read More »
How Responding to Negative Reviews Improves Online Ratings & Reputations
Monitoring and responding properly to negative online reviews reduces the number of negative reviews and improves ratings overall, new research reveals. It has become a critical element of managing online reputations. Read More »
The Fallacies of Imitating a Competitor's Content Marketing Strategy - and What to Do Instead
While competitive intelligence provides insights into competitors' strategies, copying their PR and content marketing will probably be futile, experts warn. Developing a unique strategy to meet the specific needs of your own business will be more effective. Read More »
Most Viewed from Previous Issues
How PR Teams Can Weather Natural Disasters
Severe weather events - such as hurricanes, blizzards, floods and fires — will become more common, climate experts predict. That means PR teams will need to incorporate weather into their crisis plans. Read More »
8 Successful Strategies PR Agencies Use to Win New Clients
Even while they keep busy promoting their clients, PR agencies must also promote themselves and attract new clients. These recommendations can help PR firms deliver more convincing new client pitches, acquire more clients and become more profitable. Read More »
Other Articles to Help You
Wall Street Journal
HubSpot
Get Pocket
The Guardian
Medium
Everything PR
From the Archives
Conferences and Webinars
Webinar: How to Navigate the GDPR: Risks and Opportunities, Feb. 28 at 2 p.m. GMT. Presented by Econsultancy. Free.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 14-16 at Walt Disney World Resort. Presented by Ragan. All access pass $1,695
Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.
Webinar: Readability and Reputation - Make the Clarity-Credibility Connection, March 15 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Specialist II - Housing Department, University of Georgia, Athens, GA
VP, External Media Relations and Financial Communication - Assurant, New York, NY
Communications Manager - Foundation for Louisiana, New Orleans, LA
Associate Media Manager - 2U, Lanham, MD
Public Affairs and Communications Coordinator - Sealed Air Corporation, Charlotte, NC
Public Relations & Social Media Content Manager - Bryan University, Tempe, AZ
Marketing Positions
Digital Marketing Specialist - CDPHP, Albany, NY
Digital Marketing Coordinator - UnidosUS, Washington, DC
Communications Associate - Social Media - Food Export USA Northeast, Philadelphia, PA
Digital Communications Manager - Enel Green Power North America, Andover, MA
Digital Analyst - Marketing, Insights & Communications - University of Saint Thomas, Saint Paul, MN
Marketing Data Analyst - GoHealth, Chicago, IL
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Quote of the Week
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"Every failed experiment is one step closer to success."
Denzel Washington
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Quote of the Week
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Factoids of the Week
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47% of customers prefer to complain to companies on social media. (Sprout Social)Tweet this!
94% of organizations are not prepared for the General Data Protection Regulation. (erwin)Tweet this!
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