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No Chicken? Lessons from KFCs PR Crisis Response

March 2018, Issue #1

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March 2018 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
No Chicken? Lessons from KFCs PR Crisis Response
KFC's PR crisis response to a chicken shortage that shut down hundreds of restaurants won accolades from consumers along with PR and marketing professionals. Its full-page newspaper ads illustrate how an apology and the appropriate use of humor can bolster a company's reputation and increase brand awareness and sales. Read More »

9 Sneaky Media Interview Tricks — How to Respond to Them
Image source: Steve Bustin via Flickr
Corporate PR staff and executives can protect themselves by knowing what sneaky interview questions and techniques some reporters might try. Learning common interview tricks and how to handle them can prevent corporate representatives from making comments or divulging information they later regret. Read More »
The Problem of Fake Followers on Social Media: PR Implications
While the problem of fake automated accounts, known as bots, may seem to afflict mostly right-wing Twitter users, some observers warn that mainstream media publishers have large numbers of bot followers, a situation that worries many PR professionals. Read More »
Why Users Hate the New Snapchat Design - But Marketers Love It
Image source: Ryan Nagelmann via Flickr
While consumers widely pan Snapchat's new design, brands see substantial benefits. The key for Snapchat will be attracting more users in more demographics and more advertisers. Read More »
Facebook Traffic Declines. Time to Reconsider Marketing Strategies?
Fewer people visit Facebook lately, new research reveals. While other networks enjoy robust growth, fewer people are visiting Facebook and those that do spend less time on the site. Those trends may cause PR and marketing teams who have placed a priority on Facebook to reassess their social media marketing strategies. Read More »
Pros & Cons of Doing Fundraising on Facebook
Facebook's decision late last year to remove fees for nonprofit organizations that conduct fundraising on the social media platform may cause nonprofits to take a new look at Facebook as a fundraising tool. However, its fundraising tool poses some disadvantages. Read More »
Most Viewed from Previous Issues
Spotlight on PR Ethics Following Bell Pottinger Scandal
Image source: Discott via Wikimedia Commons
Ethics have emerged as a major issue in the PR industry following the Bell Pottinger scandal. Fearing that the firm's misdeeds may have damaged the entire industry's reputation, PR leaders urge a renewed focus on integrity and an effort to educate the public about the profession's ethical standards. Read More »
When will PR Gain the Crystal Ball of Predictive Analytics?
Image source: InfoWire.dk via Flickr
Predictive analytics may soon give public relations teams a crystal ball that foretells public reactions to corporate actions, media coverage and PR campaigns. However, some measurement experts question how soon it will impact most PR organizations. Read More »
Other Articles to Help You
MIT Technology Review
Business 2 Community
HubSpot
The New York Times
Chief Executive
HubSpot
From the Archives
Conferences and Webinars
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 14-16 at Walt Disney World Resort. Presented by Ragan. All access pass $1,695
Webinar: Readability and Reputation - Make the Clarity-Credibility Connection, March 15 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Why Communications Teams Should Operate Like Newsrooms, March 21 at 2 p.m. Presented by PR Week. Free.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing and Communications Manager - Canadian Medical Association, Ottawa, Canada
Marketing Manager - American College of Sports Medicine, Indianapolis, In
Director, Digital Strategy - Harvard Kennedy School, Cambridge, MA
Employee & Organizational Communications Strategist - Hillsborough County Communications & Digital Media, Tampa, FL
Public Relations Manager - Walden University, Minneapolis, MN
Chief Communications Officer - The Optical Society, Washington, DC
Public Relations Specialist - Paralyzed Veterans of America, Washington, DC
Marketing Positions
Social Media Manager - HomeSmart, Scottsdale, AZ
Associate Director of Marketing - American Conservatory Theater, San Francisco, CA
Marketing Manager - Community Resources and Housing Development Corp., Westminster, Co
Marketing Data Analyst, Customer Marketing - Tractor Supply Company, Brentwood, TN
Marketing Data Analyst - National Fire Protection Association, Quincy, MA
Marketing and Consumer Insights Manager - Virginia Dare Extract Co., Inc., Brooklyn, NY
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Factoids of the Week
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The portion of Americans who visit Facebook declined from 67 to 62 percent over the past year. (Edison Research)Tweet this!
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen)Tweet this!
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Ted Talks of the Week
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Listen, Learn … Then Lead
Stanley McChrystal, Military Leader
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Quote of the Week
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"You cannot succeed without the risk of failure. You cannot have a voice without the risk of criticism. You cannot love without the risk of loss. You must take these risks."
Charlie Day, Actor
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Quote of the Week
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