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Why PR Should Help Restore Public Trust in the Media — and How It Can Do It

March 2017, Issue #2

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March 2017 Issue #2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Why PR Should Help Restore Public Trust in the Media — and How It Can Do It
Image source: Vic via Flickr
Public trust in the media has clearly fallen to new lows. PR can and should help restore that trust. Here's how PR can accomplish that goal. Read More »

After One Year - The Complexities of Measuring Facebook Reactions
Image source: We Are Social via Flickr
A year after their introduction, the emoticons in Facebook Reactions are enabling marketers to improve engagement and measurement. The symbols also make measurement more complicated. Classifying reactions as support or opposition can be tricky. Read More »
WikiLeaks Revelations of CIA Hacking Techniques Elevate Data Security & PR Risks for Business
Image source: Wikimedia Commons
The WikiLeaks disclosure about CIA cyber-spying abilities and techniques creates a PR crisis for the agency. The revelations also highlight the vulnerability of corporations. All businesses and not-for-profits now face increased risk that sensitive information can become public. All businesses are well-advised to plan for data breaches and leaks of their sensitive data in the future. Read More »
Social Media Marketing Lessons from Dennys Most Popular Tweet Ever
Denny's showed how a scavenger hunt meme can produce outstanding results on social media. Before attempting to replicate the tactic, it's essential to understand your audience and know pretty much how they will react. Read More »
How Best to Employ Emoji in PR and Marketing Communications
New beliefs about money and how to spend it - or not spend it - impact PR and marketing practices. As consumers show less interest in accumulating material possessions without good reasons, PR and marketing will need to adjust their strategies and better explain the long-term value of products and services. Read More »
How Data Journalism Can Elevate PR & Marketing
Data journalism is no longer restricted to newsrooms and large publishing companies. Marketing and PR can employ data journalism to tell compelling stories and gain attention, including increased numbers of media placements in major news sources. Read More »
Survey: Most Marketers Ignorant of FTC Influencer Marketing Guidelines
A surprising number of marketers don't understand or are not aware of FTC guidelines on sponsored influencer marketing posts. Even worse, some marketers ask influencers not to reveal they were compensated. Read More »
Most Viewed from Previous Issues
Social Media Monitoring: A Potent Source of Data on Drug Misuse
Social media monitoring can provide valuable data on prescription drug misuse, new research reveals. By uncovering information not typically found through other means, social media listening can help fight the serious public health threat of drug misuse and abuse. The benefit is one of many that social media monitoring can provide pharmaceutical companies and medical providers. Read More »
Nissans Alternative Road to Social Media Listening Success
Nissan's unconventional approach to social media monitoring ignores departmental silos and delivers the benefits of social media to the entire organization. Learning about how Nissan runs social media listening can help organizations improve their own social media monitoring and measurement efforts. Read More »
Other Articles to Help You
Business2Community
Columbia Journalism Review
Backchannel
CNN
Lifehacker
Harvard Business Review
Conferences and Webinars
Conference: Speechwriters Conference, March 22-24 in Washington, D.C. Presented by Ragan and the PRSA. Member price: $945.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Workshop: Crisis Social Media When "It" Hits the Fan, March 31 from 9 a.m. to 5 p.m. in New York, NY. Sponsored by the PRSA. $615 for members.
Conference: Counselors to Higher Education Senior Summit, April 5-7 in Washington, DC. Sponsored by the PRSA. Regular rate $885 for members.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: PRNews' Measurement Conference & Social Media Boot Camp, April 20-21 at the National Press Club, Washington, D.C. All access regular rate: $2,090.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager, Digital Communication - American Forest & Paper Association, Washington, DC
Vice President of Communications - University of Vermont Medical Center, Burlington, VT
Communication Graduate Interns - Johnson & Johnson, Multiple Locations
Digital Media Communications Specialist - Airline Pilots Association, Chicago, IL
Manager, Media - Metropolitan Transit Authority of Harris County, Houston, TX
Communications Assistant - CropLife America, Washington, DC
Marketing Positions
Chief Strategy and Marketing Officer - Goodwin House, Alexandria, VA
Director, Planning & Analysis - Media - PlusMedia, LLC, Danbury, CT
Marketing Research Analyst - FactSet, Norwalk, CT
Marketing Research Analyst - Schools Financial Credit Union, Sacramento, CA
Social Media Manager - FullAce, City of Sunrise, FL
Social Media Manager - Experiential Museum, Los Angeles, CA
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Quote of the Week
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"The ones who are crazy enough to think that they can change the world are the ones who do."
Steve Jobs
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Quote of the Week
Factoids of the Week
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Only 32% of Americans say they have "a great deal" or "a fair amount" of trust in the media. (Gallup)Tweet this!
Only 11% of marketers are aware of or understand FTC guidelines on influencer marketing. (Izea)Tweet this!
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