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How to Find the Best Influencers for Your Brand

March 2017, Issue #3

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March 2017 Issue #3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
How to Find the Best Influencers for Your Brand
While influencer marketing offers an effective strategy, finding the right influencers can be challenging. It's essential to seek influencers who align with your brand's tone rather than personalities with large numbers of followers. Read More »

Whats the Value of a Like? [New Research]
Contrary to marketers' expectations, consumers who like brands on Facebook are not more likely to purchase the liked brands. Still, brands can gain many advantages by listening to ardent customers and engaging with them on social media. Read More »
Why Marketing Analytics Dont Influence Decisions More
Image source: Sophia Jones via Flickr
While most marketing executives recognize the benefits of analytics, many struggle to incorporate data analytics into decision-making. Executives must build greater confidence in their marketing analytics, knock down departmental silos, and embed data analytics into the decision-making process. Read More »
The Imperative for Ethical Marketing Practices for Online Reviews
A new law prohibits form contracts that try to stop customers from writing negative reviews. Unscrupulous businesses can take note: Trying to suppress negative reviews or making up positive reviews will backfire and lead to a PR disaster or marketing catastrophe. The most effective long-term tactic is to seek honest reviews and increase trust by showing both the good and bad. Read More »
Micro-Influencers: A Superior Influencer Marketing Tactic
Partnering with social media influencers with smaller numbers of followers, often referred to as micro-influencers, can be more effective and is certainly more affordable than working with celebrity influencers. Brands can successfully engage with micro-influencers in multiple ways on social media. Read More »
Are Chatbots and Artificial Intelligence (AI) Ready for Prime Time in PR, Marketing & Customer Service?
Although artificial intelligence may have a role in public relations and marketing, companies have become cautious about embracing the chatbot form of AI and some have abandoned the software programs. The retreat underscores challenges of implementing the still-developing technology. Chatbots and other forms of artificial intelligence may not significantly infiltrate PR and marketing as quickly as many predicted. Read More »
Most Viewed from Previous Issues
Why PR Should Help Restore Public Trust in the Media — and How It Can Do It
Image source: Vic via Flickr
Public trust in the media has clearly fallen to new lows. PR can and should help restore that trust. Here's how PR can accomplish that goal. Read More »
After One Year - The Complexities of Measuring Facebook Reactions
Image source: We Are Social via Flickr
A year after their introduction, the emoticons in Facebook Reactions are enabling marketers to improve engagement and measurement. The symbols also make measurement more complicated. Classifying reactions as support or opposition can be tricky. Read More »
Other Articles to Help You
the balance
The Wall Street Journal
The Wall Street Journal
Mr. Media Training
Fortune
Vistaprint
Gizmodo
Conferences and Webinars
Conference: Speechwriters Conference, March 22-24 in Washington, D.C. Presented by Ragan and the PRSA. Member price: $945.
Conference: Social Media Marketing World, March 22-24 at the San Diego Convention Center. Presented by Social Media Examiner. $1,597.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Workshop: Crisis Social Media When "It" Hits the Fan, March 31 from 9 a.m. to 5 p.m. in New York, NY. Sponsored by the PRSA. $615 for members.
Conference: Counselors to Higher Education Senior Summit, April 5-7 in Washington, DC. Sponsored by the PRSA. Regular rate $885 for members.
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Conference: PRNews' Measurement Conference & Social Media Boot Camp, April 20-21 at the National Press Club, Washington, D.C. All access regular rate: $2,090.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Vice President of Communications - University of Vermont Medical Center, Burlington, VT
Corporate Communications Manager - Pampered Chef, Addison, IL
Supervisor, PR & Social Media - Be the Match, Minneapolis, MN
Senior Director - Public Relations - DKNY, New York, NY
Manager, Media - Metropolitan Transit Authority of Harris County, Houston, TX
Digital Media Communications Specialist - The Air Line Pilots Association, Int'l, Rosemont, IL
Director of PR & Marketing - St. Joseph's Healthcare System, Paterson, NJ
Marketing Positions
Marketing Research Analyst - Planet Interactive, Corning, NY
Marketing Research Analyst - Webster Five Cents Savings Bank, Auburn, MA
Social Media Manager - Otter Creek Brewing Company, Middlebury, VT
Marketing Data Analyst - Webster Bank, Waterbury, CT
Marketing & Communications Manager - University of Idaho, Coeur d'Alene, ID
Social Media Manager - BRAINtrust Marketing, New York, NY
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Quote of the Week
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"I've come to learn there is a virtuous cycle to transparency and a very vicious cycle of obfuscation."
Jeff Weiner
CEO, LinkedIn
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Quote of the Week
Factoids of the Week
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73% of marketers say finding the right influencer is the biggest challenge in influencer marketing. (Fashion and Beauty Monitor)Tweet this!
Spending on marketing analytics is expected to jump from 4.6% to almost 22% of marketing budgets in the next three years. (CMO Survey)Tweet this!
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