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10 Ways to Amplify Favorable Media Mentions

March 2018, Issue #3

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March 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
10 Ways to Amplify Favorable Media Mentions
Winning press coverage is challenging and worth celebrating. But it's only the first step in getting your message out to your target audiences. PR teams can use many techniques to amply positive media mentions. Read More »

Analytics Skills Crucial to Boost PR Salaries
Although the median annual PR salary increased last year, the rate of increase slowed and more PR pros experienced flat or falling salaries. Better PR measurement can help PR win larger budgets and higher salaries by demonstrating how PR contributes to increased ROI and other business objectives. Read More »
Communications Pros Addicted to Social Media Break Free - and Love the Change
Communications professionals who have restricted their time on social media say their professional and personal lives have greatly improved. They urge others to do the same and offer advice on how to break a social media addiction. Read More »
Why Fake News Spreads Faster & Farther than Real News
People spread falsehoods and fake news more rapidly and widely than factual news, new research reveals. Companies, celebrities and PR pros who represent them will likely find that news alarming. Read More »
Influencer Marketing Faces Disclosure Headwinds in 2018
Instagram's new paid partnership tag and increased Federal Trade Commission enforcement of disclosure guidelines may hamper influencer marketing this year, some predict. Others argue that greater transparency will increase credibility. Read More »
Keys to Success in Creating Branded Podcasts
Branded podcasts offer a fresh and effective strategy for telling a brand's story and reaching audiences. More people are listening to podcasts, and improved analytics can reveal if listeners hear key PR and marketing messages. Read More »
Most Viewed from Previous Issues
The Secret to Accelerating Career Success: See Forward
Executives who can "see forward" envision how their company can prosper from emerging trends in five or 10 years; they also motivate others to embrace their vision. Executives with the ability to "see forward" gain the respect of employees and better position themselves for promotion to top leadership roles. Read More »
7 Vital New Skills to Survive & Thrive in PR
Image source: NH Air National
PR now entails more than writing press releases and contacting journalists. While writing and relationship-building remain fundamental skills, a PR career now requires other abilities in order to really blossom. Those who flourish cultivate other skills including graphic design, data analytics, social media, and HTML coding. Read More »
Other Articles to Help You
J Connelly
Poynter
The Denver Post
dustn.tv
Inc.
PRSA
Fast Company
From the Archives
Conferences and Webinars
Webinar: Webinar: Webinar Benchmarks Report 2018, March 22 at 2 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Using Paid and SEO to Increase Revenue, March 22 at 1 p.m. Eastern time. Sponsored by ClearVoice. Free.
Webinar: Reputation Management in a Polarized Age, March 27 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Webinar: 7 Secrets to Avoid a Boring Webinar, March 27 at 2 p.m. Eastern time. Sponsored by ON24. Free.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Webinar: Telling the Story With Your Data: Making the Case to the Boss, April 19 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Coordinator - Santa Ana Unified School District, Santa Ana, CA
Cancer Support Community - Communications Manager, Washington, DC
Media Relations Specialist - Ace Hardware Corporation, Oak Brook, IL
Media Relations Specialist - Boys Town, Omaha, NE
Communications Manager - Winterthur Museum, Gardens and Library, Wilmington, DE
Digital Public Relations Manager - Effective Spend Digital Marketing, Austin, TX
Marketing Positions
Marketing Manager - University of Michigan, Ann Arbor, MI
Manager of Digital Communications - University of North Carolina, Chapel Hill, NC
Communication Social Media Specialist - Jaipur Living, Inc., Acworth, CA
Marketing Data Analyst - National Fire Protection Association, Quincy, MA
Analyst, Marketing and Communications - Hiring Our Heroes, Washington, DC
Marketing Data Analyst - Garnet Hill, Franconia, NH
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Quote of the Week
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"The greatest enemy of knowledge is not ignorance; it is the illusion of knowledge."
Stephen Hawking
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Quote of the Week
media monitoring free trial - sign up now!
Gizmo of the Week
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Station

Unifies all your web apps in one neat & productive interface. Read More »
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Factoids of the Week
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Fake news is 70% more likely to be retweeted on Twitter than real news. (MIT)Tweet this!
67% of Americans now use Facebook, compared to 62% a year ago. (Edison Research)Tweet this!
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Ted Talks of the Week
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The Danger of Silence
Clint Smith
Poet, Educator
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