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18 Tips to Improve Your Organization's Social Media Listening

April 2017, Issue #2

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April 2017 Issue #2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
18 Tips to Improve Your Organizations Social Media Listening
While more organizations listen to customers on social media, many may wonder exactly what to listen for and how best to do it. This article provides unusual insight into how your organization can achieve the greatest benefit from social media monitoring. Read More »

How Valuable is Medium for PR and Marketing?
Fans of the blogging platform Medium believe it can significantly grow a blog's audience. Others caution that the publishing platform is not well-known among the general population and that predicting how much a brand can benefit from using Medium is difficult. Read More »
The Pitfalls of Hashtags in Marketing & PR
Image source: ecodallaluna via Flickr
Hashtags remain a powerful tool for promoting brands and issues - but only if used carefully and strategically. Inappropriate use or overuse of hashtags can backfire and damage an organization's marketing efforts. Read More »
Critique: United Airlines Issues Feeble Apology after Forced Removal of Passenger
PR crisis experts blasted United's response to a viral video of a passenger being violently removed from a flight and suggested what the airline could have done to save its reputation. Its apology lacked substance and sincerity and failed to address underlying issues of bumping passengers off flights. Read More »
Future of PR: Will PR Meld into Marketing and Disappear?
Public relations is converging with marketing and may soon disappear as a distinct function, many PR and marketing executives believe. Even if PR maintains its independence, it will certainly change. Many PR pros say the term "public relations" will no longer accurately describe their jobs. Read More »
Survey Reveals Local & Regional Newspapers in Recovery; Still Good Outlets for PR
Local and regional newspapers have greater confidence in their future. Digital services, especially online apps, improve their revenue outlooks. Savvy PR pros continue to include local and regional publications on their media lists to promote their organizations. Read More »
Are Infographics Passé?
Image source: Buchanan PR
Some marketing experts say infographics usually produce poor results; others say they are an excellent content marketing tool. Either way, shrewd marketers will align content formats with their goals and audience preferences and strive to produce high-quality content. Read More »
Most Viewed from Previous Issues
How PR & Marketing Work Better Together
PR and marketing professionals can improve the performance of both departments by working together more closely. By demonstrating their value through better measurement, they will both earn accolades from upper management along with increased budgets. Read More »
How Law Firms Can Find the Best Media Monitoring Solution
Selecting a media monitoring solution can seem daunting for law firms. Law firms can quickly hone in on the best monitoring solutions if they know the qualities that separate the top-tier of services. Read More »
Other Articles to Help You
Harvard Business Review
The New York Times
Harvard Business Review
Fast Company
Smart Data Collective
MarketingProfs
Conferences and Webinars
Conference: PRNews' Measurement Conference & Social Media Boot Camp, April 20-21 at the National Press Club, Washington, D.C. All access regular rate: $2,090.
Webinar: Super Fans: How to Attract More Fans to Your Brand, April 20 at 3 p.m. Eastern time. Sponsored by PRSA. Free for members.
Webinar: The Keys to Customer-Centric Content, April 20 at 1 p.m. Eastern time. Sponsored by Forrester. Free.
Webinar: Making Your Evergreen Content More Actionable, April 20 at 2 p.m. Eastern. Presented by ClearVoice. Free.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Webinar: Stop Doing Stupid Stuff - Using PR Measurement to Make Better Decisions, April 25, 2017 at 11:30am Eastern time. Presented by Bulldog Reporter. Free.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: Health Academy Conference, April 26 to 28 at Disney Grand Floridian Hotel, Orlando, FL Sponsored by the PRSA. $910 for PRSA members.
Conference: Social Media for Utilities, May 8-9, in Chicago. Presented by Conferences Connect. $1695
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Webinar: Using Analytics to Power Your PR Campaigns from Start to Finish, June 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Public Affairs - University of Nevada, Las Vegas, NV
Manager, Media Relations - Massachusetts Port Authority, Boston, MA
Manager, PR and Media - National Multiple Sclerosis Society, Los Angeles, CA
PAssociate Director of Communications & Outreach - LCTCS, Baton Rouge, LA
Communications Manager, Multicultural & Foundation - USA Swimming, Colorado Springs, CO
PR Account Manager - BAM Communications, San Diego, CA
Marketing Positions
Marketing Analyst - SugarCRM, Cupertino, CA
Marketing Analyst - TeleTech, Detroit, MI
Digital Marketing Analyst - TonerWorld, Middletown, CT
Social Media Manager - Plant Therapy Inc., Twin Falls, ID
Social Media Project Manager - Harley-Davidson Motor Company, Wisconsin, MI
Director of Marketing and Communications - Lower Cape Fear Hospice & Life Care Center, Wilmington, NC
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Quote of the Week
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"If you want to win, do the ordinary things better than anyone else does them, day in and day out."
Chuck Noll
Head coach, Pittsburgh Steelers
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Quote of the Week
Factoids of the Week
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Only 8% of PR pros believe PR will remain a distinct and separate function in five years. (CPR)Tweet this!
42.2% of publishers believe the newspaper industry is getting stronger. (HubCiti)Tweet this!
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