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4 Essential SEO Lessons for PR Professionals

April 2018, Issue #2

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April 2018 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
4 Essential SEO Lessons for PR Professionals
Creating superb content is only the first step in generating online readership. Understanding key technical aspects of SEO can help PR pros improve search engine rankings and increase website traffic. Read More »

The Startling Impact of PR on Advertising Effectiveness
Whether positive or negative, media coverage can substantially impact advertising effectiveness, new research reveals. Experts recommend PR collaborate with ad departments and agencies to measure how earned media placements affect ad effectiveness. Read More »
Search Engines Top Social Media Networks in Referring Traffic to Websites: Effect on PR & Marketing Strategy
Image source: Joe the Goat Farmer
Search engines referred more traffic to websites than social media networks did last year, the first time since 2014. While social media has hogged attention in recent years, the new data highlight the important role of search engine marketing in PR and marketing plans. Read More »
Brands Cultivate Long-Term Relationships with Influencers to Harvest Better Yields
Companies appreciate the benefits of developing long-term relationships with social media influencers and are crafting more comprehensive, long-term contracts. The trend shows how influencer marketing has matured into a mainstream PR and marketing strategy that can yield abundant rewards. Read More »
Best Practices for Corporate Online Newsrooms
An online newsroom offers a potent tool to win media attention and promote the brand's messages directly to journalists, consumers and B2B buyers. One practice likely to flop: merely posting press releases. Read More »
What the End of Facebook Categories Means for Data Privacy and Targeted Marketing
The end of Facebook's Partner Categories may hamper targeting capabilities of some advertisers, but proprietary data and potent targeting will continue to satisfy most brands. The real story is rising appreciation of the need to protect online privacy and data. Companies that take data protection lightly risk the wrath of both their customers and regulators. Read More »
Most Viewed from Previous Issues
5 PR Crisis Lessons from the Tide Pod Challenge
The Tide Pod Challenge exemplifies a kind of PR crises companies may not expect: people intentionally misusing the company's product. No one can predict that kind of crisis, but a well-developed plan and social media monitoring can help organizations react quickly and decisively to squelch the crisis. Read More »
PR Lessons from the Amazing Gun Control Campaign by Parkland Students
Parkland high school students impressed PR veterans with their public relations campaign for gun restrictions. Their poise during media interviews, social media expertise and passionate message helped create one of the most effective PR campaigns in recent memory. Read More »
Other Articles to Help You
Pew Research Center
Medium
Medium
HubSpot
Medium
Consumer Reports
The New York Times
From the Archives
Conferences and Webinars
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Webinar: 7 Subject Line Hacks to Boost Open Rates, April 4 at 1 p.m. Eastern time. Sponsored by Marketo. Free.
Webinar: Communicating Cause: Five Things We Get Wrong in Social Cause Communication, April 12 at 3 p.m. Sponsored by PRSA. Free for members.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Webinar: Social Selling: Build a Successful Program, April 18 at 2 p.m. Eastern. Sponsored by Hootsuite. Free.
Webinar: Telling the Story With Your Data: Making the Case to the Boss, April 19 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Virtual Conference: PR Measurement Virtual Summit, April 27 from noon to 3:30 p.m. Central time. Presented by Ragan. $345 for members.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Webinar: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand, May 10 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Global PR Summit, June 7-8 in New York. Presented by P World. $1,695 by May 19.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Publicist - Boston Symphony Orchestra, Boston, MA
Communications Manager - Colorado Tourism Office, Denver, CO
Public Information Officer - Metropolitan Transportation Commission, San Francisco, CA
Public Relations Coordinator - Space Coast Health Foundation, Melbourne, FL
Senior Account Executive - Diamond Public Relations, Miami, FL
Public Relations Specialist - National Governors Association, Washington, DC
Public Relations Manager - The Westin Nanea Ocean Villas, Lahaina, HI
Marketing Positions
Senior Marketing Specialist - Presidio Trust, San Francisco
Senior Director, Marketing Strategy and Planning - National 4-H Council, Bethesda, MD
Social Media Strategist - Trinity College, Hartford, CT
Social Media Specialist - University of South Alabama, Mobile, AL
Digital Media Specialist - Indiana University, Columbus, IN
Social Media Marketing Specialist - Cycle Gear, Inc., Benicia, CA
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Gizmo of the Week
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Flowmagic

A simple way for freelancers to track & manage their work and payments. Read More »
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Factoids of the Week
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Facebook accounted for 18% of website referrals in the second half of 2017, down from 31% in the first half of 2016. (Shareaholic)Tweet this!
A nonprofit is more than four times more likely to receive grants from a corporate foundation if a politician [member of Congress] sits on its board. (The New York Times)Tweet this!
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Ted Talks of the Week
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Connected, But Alone?
Sherry Turkle
Cultural Analyst
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Quote of the Week
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"Don't put limitations on yourself. Other people will do that for you."
James Cameron
Director, screenwriter and producer
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Quote of the Week
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