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How Social Media Listening Benefits Book Publishers & Authors

April 2017, Issue #3

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April 2017 Issue #3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
How Social Media Listening Benefits Book Publishers & Authors
Executives at a major book publisher explain how they used social media listening to better promote their authors and titles. The publisher's examples show that almost all industries can benefit from social media monitoring. Read More »

Why PR Should Manage Native Advertising
Native advertising is surging, and public relations professionals believe they have a leading role to play in crafting content. PR executives argue that PR, with its storytelling and content development skills, is best suited to oversee the rapidly growing medium of native advertising. Read More »
How PR Can Counter the Problem of Fake Financial News
Revelations that financial news sites have their own fake news problem put investors as well as public corporations on guard. Ethical PR pros will strive to combat unscrupulous practices. Read More »
The Value of Snapchat for Public Relations
Snapchat offers creative options for public relations campaigns. Brands can use the innovative features of the messaging and photo-sharing app to increase awareness of their company and products and ultimately increase sales. Read More »
An Unwise PR Strategy: Competitors Mock United Airlines
Some competing airlines attempted to promote themselves while making fun of United Airlines and its recent PR fiasco. Kicking a competitor when it's down is a risky strategy, PR experts warn. By mocking United, other airlines may diminish, not bolster, their own reputations and lose, not win, customers. Read More »
The Secrets to Making a Viral Video
Marketing and PR pros can increase their chances of creating popular videos by examining examples of videos that went viral. Most importantly, a strong story and emotional connection keep viewers interested and encourage them to share the experience with others. Read More »
Instagram Not Killing Snapchat?
News that Instagram Stories claims more daily users than Snapchat prompted predictions of Snapchat's demise. A more in-depth analysis reveals there's more to the story. Read More »
Most Viewed from Previous Issues
18 Tips to Improve Your Organizations Social Media Listening
While more organizations listen to customers on social media, many may wonder exactly what to listen for and how best to do it. This article provides unusual insight into how your organization can achieve the greatest benefit from social media monitoring. Read More »
How Valuable is Medium for PR and Marketing?
Fans of the blogging platform Medium believe it can significantly grow a blog's audience. Others caution that the publishing platform is not well-known among the general population and that predicting how much a brand can benefit from using Medium is difficult. Read More »
Other Articles to Help You
The Wall Street Journal
The Wall Street Journal
PR Daily
Conferences and Webinars
Webinar: Stop Doing Stupid Stuff - Using PR Measurement to Make Better Decisions, April 25, 2017 at 11:30am Eastern time. Presented by Bulldog Reporter. Free.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: Health Academy Conference, April 26 to 28 at Disney Grand Floridian Hotel, Orlando, FL Sponsored by the PRSA. $910 for PRSA members.
Conference: Social Media for Utilities, May 8-9, in Chicago. Presented by Conferences Connect. $1695
Conference: Digital Transformation 2017, May 9-10 at the Sheraton Grand Chicago, Presented by Social Media Today and Forrester Research. $2,350 for clients
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Webinar: Using Analytics to Power Your PR Campaigns from Start to Finish, June 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Media Relations - Princeton University, Princeton, NJ
Manager of Writing and Research, Institutional Giving - Oceana, Inc., Washington, DC
Communications Manager - National Association of Black Journalists, College Park, MD
Communications Manager - University of Maryland, College Park, MD
Manager - Brand Public Relations - United Airlines, Houston, TX
Public Relations Manager - John Muir Health, Walnut Creek, CA
Marketing Positions
Senior Social Media Associate - National Air Traffic Controllers Association, Washington, DC
Strategic Marketing Manager - Regional Food Bank of Oklahoma, Oklahoma City, OK
Marketing Data Researcher and Analyst - FAR Consultin, Bridgewater, NJ
Digital Marketing Analyst - Modern Automotive Network, Winston-Salem, NC
Content and Social Media Manager - Ciclismo Classico, Arlington, MA
Social Media Manager - Titan Medical Grou, Omaha, NE
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Quote of the Week
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"Marketing without data is like driving with your eyes closed."
Dan Zarrella
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Quote of the Week
Factoids of the Week
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Spending on native advertising increased 600% from 2014 to 2016. (Nativo)Tweet this!
19% of adults ages 35-44 said they've increased their use of Snapchat over the last six months (Jefferies)Tweet this!
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Ted Talks of the Week
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The Next Manufacturing Revolution is Here
Oliver Scalabre
Industrial Systems Thinker
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