glean.info
Customer Service
1-800-461-7353
Home Products Features Partners Newsletter Blog Site Map About Us Contact

Media Measurement News Library

10 Tips to Leverage the Power of Brand Journalism

May 2017, Issue #5

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Share
Follow this link if this email is not displaying correctly.
May 2017 Issue #5
Glean.info Media Measurement Newsletter
0091fd ffffff
Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
10 Tips to Leverage the Power of Brand Journalism
Image source: Walmart Today
Brand journalism may have replaced media pitching. Why would PR need to constantly strain to pitch to the media, when brands themselves can BE the media. But effective brand journalism requires dropping traditional PR and marketing practices and acting like a journalist. Read More »

Public Relations Salaries Rising - but Gender Pay Gap Remains
Although public relations professionals enjoy rising salaries, surveys reveal a perplexing discrepancy between men's and women's pay levels. Men are more likely to win high-level positions and greater pay as they progress through their careers. Differences in ages of male and female survey participants cannot fully explain the salary difference. Read More »
Comedy vs. Customer Care on Social Media: What Consumers Really Like
Some brands have drawn praise and attention, including major media coverage, for their snarky social media comments. But do customers really appreciate their irreverent sense of humor? New research reveals what customers really want on social media and what brands can do to drive sales. Read More »
New Features Boost Facebook Marketing
New features will improve the ability of brands to manage Facebook Pages, participate in Facebook Groups and interact with customers. Experts call the updates a significant step. Brands that monitor the forums for opportunities to engage will win a marketing advantage. Read More »
Dove Campaign Reveals Risks of Misreading Data from Social Media Listening
Image source: Dove
Reactions to Dove's Real Beauty campaign with its diverse shapes of body wash bottles illustrate how data from social media listening can be misinterpreted. While many social media comments panned the campaign, a customer survey found more positive responses. Read More »
LinkedIn Updates Offer Greater Visibility to Users
Professionals who rely heavily on LinkedIn for B2B marketing will benefit from the network's latest updates. Experts urge those using LinkedIn to take advantage of new features - and to carefully read the new user agreement to avoid running afoul of its rules. Read More »
Most Viewed from Previous Issues
How Media Monitoring of Brand Mentions can Energize Your SEO
Brand mentions provide SEO value even if they do not link to your site. That means it's now essential to track and report brand mentions. Organizations can use media monitoring tools to identify brand mentions and transform them into explicit links for even greater SEO value. Read More »
How PR Can Invigorate Storytelling
Top PR pros seek to craft compelling stories that win the attention of audiences and help them remember the organization's key messages. These three approaches to storytelling can help you create stories that captivate and educate all types of audiences. Read More »
Other Articles to Help You
Themeisle
Adweek
MarketingProfs
Social Media Examiner
Inc.
Business 2 Community
Conferences and Webinars
Webinar: Using Analytics to Power Your PR Campaigns from Start to Finish, June 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: How to Track the Campaign Metrics that Matter, June 6 at 1p.m. Sponsored by BrightFunnel. Free.
Webinar: Using Analytics to Power Your PR Campaigns from Start to Finish, June 6 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Keys to Successful Account Based Marketing, June 6 at 2 p.m. Eastern time. Presented by Target Marketing. Free.
Conference: Content Marketing Virtual Conference, June 9 from 11:30 a.m. to 2:30 p.m. Sponsored by Vidyard. Free.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Internship: PR Writer / Social Media Marketing - Glean.info, Stratford, CT
Communications Specialist - University at Albany, Albany, NY
Manager, Public Relations - Western Connecticut Health Network, Danbury, CT
Manager, Public Affairs - WeWork, Washington, DC
Manager, Public Relations - Direct Energy, Houston, TX
Director, International Communications - Carnegie Mellon University, Pittsburgh, PA
Manager, Media Relations - Conservation International, Washington, DC
Marketing Positions
Director of Marketing & Communications - The Everglades Foundation, Palmetto Bay, FL
Marketing & Public Relations Manager - Keep America Beautiful , Stamford, CT
Marketing Analyst - Betterment, New York, NY
Marketing Analyst - Comcast, Philadelphia, PA
Social Media Marketing Manager - LG Electronics, Englewood Cliff, NJ
Social Media Manager, Marketing - MIT, -Cambridge, MA
spacer
media monitoring free trial - sign up now!
Quote of the Week
rule spacer
"Success is more permanent when you achieve it without destroying your principles."
Walter Cronkiter
spacer rule
Quote of the Week
Factoids of the Week
rule spacer
spacer
88% of consumers are annoyed when brands mock their fans. (Sprout Social)Tweet this!
43% of marketers say proving the ROI of marketing activities is their top challenge. (HubSpot)Tweet this!
spacer rule
rule
rfp for media monitoring and pr measurement
Ted Talks of the Week
rule spacer
Why You Should Love Statistics
Alan Smith
Data Visualization Editor
spacer rule
footer
Gizmo of the Week
rule spacer

Grammarly

Grammarly makes sure everything you type is easy to read, effective and mistake-free. Read More »
spacer rule
footer
spacer 0091fd
0091fd spacer
Glean.info by CyberAlert

Questions, suggestions, or comments about this newsletter? Email us here.

© Copyright 2017, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
spacer 0091fd
footer
< Last
Next >