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June 2017, Issue #1

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June 2017 Issue #1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Improve Your Media Monitoring & Web Searches with Advanced Search Operators
Advanced search operators are invaluable for searching the web; they deliver more precise search results. Almost everyone can benefit from using advanced operators such as "AND", "OR", "AND NOT" and many others when making online searches or when using a media monitoring service to get daily results from an ongoing search. Searching with advanced operators is actually quite easy - and search results are far better than simple keyword searches. Read More »

Aggressive Plans to Kill AVEs as PR Metric Draw Praise - and Skepticism
Aggressive efforts to eradicate advertising value equivalencies as a communications metric is controversial among PR professionals. Some say disciplinary actions aimed at those who use the AVEs metric is going too far, while they agree that AVEs are not a valid metric. Read More »
Journalists Reveal Their Top Peeves about PR Pitches
Public relations pros often read advice on how to write press releases and how to pitch story ideas to journalists. They don't always receive straight advice straight from journalists. By learning what PR blunders annoy journalists most, PR pros can improve their media pitches and safeguard their relationships with reporters and editors. Read More »
COO Survey Reveals Shortfalls in Measurement & Analytics for Marketing & PR
A new survey reveals some unexpected information about key performance indicators (KPIs) that chief communication officers track. A surprising number of organizations often select poor metrics and change their KPS too often. Despite some positive signs, measurement practices have a good deal of room for improvement. Read More »
Internet Trends 2017: Takeaways for Marketers
Marketers can find nuggets of quite valuable information in the Internet Trends 2017 report from Mary Meeker of Kleiner Perkins. Here's a synopsis and analysis of some of its key findings. Read More »
How to Improve Your Marketing Results on Pinterest - and Metrics to Track
Image source: Pinterest
Pinterest is gaining marketers' attention by introducing new features, such as search-based ads and metrics that are easily accessible on a brand's Pins. Many brands may benefit by boosting their Pinterest marketing efforts. Read More »
Most Viewed from Previous Issues
10 Tips to Leverage the Power of Brand Journalism
Image source: Walmart Today
Brand journalism may be replacing media pitching. Why would PR need to constantly strain to pitch to the media, when brands themselves can BE the media. But effective brand journalism requires dropping traditional PR and marketing practices and acting like a journalist. Read More »
Public Relations Salaries Rising - but Gender Pay Gap Remains
Although public relations professionals enjoy rising salaries, surveys reveal a perplexing discrepancy between men's and women's pay levels. Men are more likely to win high-level positions and greater pay as they progress through their careers. Differences in ages of male and female survey participants cannot fully explain the salary difference. Read More »
Other Articles to Help You
The New York Times
The Wall Street Journal
HubSpot
MarketingProfs
Knowledge@Wharton
Nancy Casanova
Conferences and Webinars
Conference: Content Marketing Virtual Conference, June 9 from 11:30 a.m. to 2:30 p.m. Sponsored by Vidyard. Free.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Webinar: Public Relations Research: The Bridge to Integrated Marketing Communications, June 8 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: A Look into the Future of Marketing, June 13 at 1 p.m. Sponsored by Act-On. Free.
Webinar: The Content Formula: How to Create and Measure Content That Converts, June 15 at 12 p.m. Eastern. Sponsored by MarketingProfs. Free for MarketingProfs Pro members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Internship: PR Writer / Social Media Marketing - Glean.info, Stratford, CT
Senior Manager, Communications - Sandia National Laboratories, Albuquerque, NM
Public Affairs Specialist - Library of Congress, Washington, DC
Senior Public Relations Manager - American University, Washington, DC
External Communications Director - ManTech, Herndon, VA
Senior Public Relations Specialist - Duke Law School, Durham, NC
Marketing Positions
Marketing Analyst & Communications - AMG Funds, Greenwich, CT
Online Marketing Specialist - eMachineShop , Mahwah, NJ
Senior Social Media Manager - Digital Media Solutions, Stamford, CT
Marketing & Communications Manager - Big Brothers Big Sisters of Massachusetts Bay, Boston, MA
Marketing & Communications Specialist - CMMB, New York, NY
Digital & Social Media Content Manager - SunPower by Venture Solar, Brooklyn, NY
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Quote of the Week
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"Communication may be our privilege, but listening is our opportunity."
Courtney Dale
ICM Consulting and Media Corporation
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Quote of the Week
Factoids of the Week
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Effective user-generated content can generate 6.9x higher engagement than brand-generated content. (Internet Trends 2017)Tweet this!
73% of COOs monitor four or fewer KPIs. (Nasdaq)Tweet this!
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rfp for media monitoring and pr measurement
Ted Talks of the Week
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Don't Fear Superintelligent AI
Gary Booch
Scientist, Philosopher
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