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Media Measurement News Library

Learning Snapchat Metrics: Winning in the 'Wild West' of Measurement

June 2017, Issue #2

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June 2017 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Learning Snapchat Metrics: Winning in the Wild West of Measurement
Image source: Ben Phillips via Flickr
Although Snapchat's lack of formal, within app analytics poses a challenge to brands, marketers can still employ social media measurement techniques to learn how their snaps resonate with their customers. Measurement on Snapchat may require more effort than on other platforms, but is well worth the invested time if marketers learn how to improve their Snapchat campaigns. Read More »

How to Combine SEO & Influencer Marketing for Outsized Results
Although influencer marketing has become a well-established PR and marketing strategy, many brands don't pursue its potentially substantial SEO benefits. The right influencers can help improve a brand's domain authority and search results, leading to more website traffic and conversions. Read More »
How to Get Customer Testimonials that Drive Sales
Customer testimonials bring credibility, authority and more customers - but only when done well. These tips can help create testimonials that break down any roadblocks prospects have about purchasing your products. Read More »
New Guide on Media Measurement & Analytics Offers Wealth of Valuable Insights
The free ebook 2017 Ultimate Guide to Media Measurement for PR & Marketing offers in-depth advice from leading experts on proving and improving the value of PR and marketing. With 26 separate articles, the handbook's content provides valuable insights into top media monitoring trends and tips on effective social media monitoring & measurement. Professionals in PR, marketing, competitive intelligence and other sectors can benefit from the guide's superb content. Read More »
The Chasm Between Workers & the C-Level on Marketing Effectiveness
A disconnect between C-level executives and lower-level marketers, revealed in a recent survey, surprised industry observers. The widely disparate opinions about the effectiveness of their company's marketing strategies could harm sales and company morale, experts warn. Read More »
Tricks of the PR Trade: How to Get Journalists Attention
Both freelance and staff journalists typically track social media shares of the articles they've written. That means engagement with journalists on Twitter, their favorite network, can help develop strong media relationships. Read More »
Most Viewed from Previous Issues
Improve Your Media Monitoring & Web Searches with Advanced Search Operators
Advanced search operators are invaluable for searching the web. Almost everyone can benefit from using advanced operators such as "AND", "OR", "AND NOT" and many others when making online searches or when using a media monitoring service to get daily results from an ongoing search. Searching with advanced operators is actually quite easy - and search results are far better than simple keyword searches. Read More »
Aggressive Plans to Kill AVEs as PR Metric Draw Praise - and Skepticism
Aggressive efforts to eradicate advertising value equivalencies as a communications metric is controversial among PR professionals. Some say disciplinary actions aimed at those who use the AVEs metric is going too far, while they agree that AVEs are not a valid metric. Read More »
Other Articles to Help You
24BY7 Security
Onalytica
Spin Sucks
Digital Trends
TNW
Conferences and Webinars
Webinar: Spend Less, Achieve More: Why You Should Embrace the Customer Data Platform Evolution, June 14 at 3 p.m. Presented by Marketing Week. Free.
Webinar: The Content Formula: How to Create and Measure Content That Converts, June 15 at 12 p.m. Eastern. Sponsored by MarketingProfs. Free for MarketingProfs Pro members.
Webinar: Protect Your Organization Against FTC Crackdowns Using Internal Comms, June 20 at 12 p.m. Eastern. Sponsored by WOMMA.
Webinar: From Data to Insight to Action: Reaching Social Intelligence Maturity, June 20 at 11 a.m. Eastern Presented by Digimind.
Webinar: How to Use Webinars to Increase Customer Engagement, June 21 at 1 p.m. Eastern time. Presented by MarketingProfs. Free.
Webinar: Rules of Engagement for Influencer Marketing, July 12 at 1 p.m. Eastern, Sponsored by WOMMA.
Webinar: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground, Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Internship: PR Writer / Social Media Marketing - Glean.info, Stratford, CT
Public Relations Director - Anthem, Inc., Thousand Oaks, CA
Public Relations Manager - USO, Arlington, VA
Manager, Communications & Public Relations - Shedd Aquarium, Chicago, IL
Specialist, Public Relations & Communications - American College of Rheumatology, Athens, GA
Public Affairs Specialist - NSA, Fort Meade, MD
Government Relations - Western Connecticut Health Network, Danbury, CT
Assistant Director Athletic Media Relations - University at Albany, Albany, NY
Marketing Positions
Marketing & Communications Manager - WestSide Baby, Seattle, WA
Digital Media Specialist - BioBridge Global, San Antonio, TX
Senior Marketing Communications Analyst - Bridgestone Nashville, TN
Digital Marketing Analyst - Academic Partnerships, Dallas, TX
Content Marketing Data Analyst - InfoScout, San Francisco, CA
Marketing Communications Manager - Greater Baltimore Medical Center, Baltimore, MD
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Quote of the Week
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"There are no traffic jams along the extra mile."
Roger Staubach
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Quote of the Week
Factoids of the Week
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69% of C-level executives say their company's marketing strategy is effective; only 55% of marketers agree. (HubSpot)Tweet this!
72% of journalists say they track how often their stories are shared on social media. (Muck Rack)Tweet this!
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