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11 Questions to Ask Media Monitoring & Measurement Vendors

July 2017, Issue #1

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July 2017 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
11 Questions to Ask Media Monitoring & Measurement Vendors
While more companies embrace news monitoring and social media listening, finding the right media monitoring solution with the right analytics can be difficult. Asking the right questions can help you find the best media monitoring and measurement service for your needs and avoid unhappy scenarios. Read More »

Are Social Media Command Centers Worth the Cost?
Image source: Robert Raines via Flickr
Leading brands have won substantial PR and marketing victories with social media command centers. But some experts now question if they are worth their considerable costs. Read More »
The Marketing & Measurement Quandary Brands Face on Facebook
Even though marketers view Facebook as their most important social media platform, most struggle to find marketing strategies that succeed on the network and also find it difficult to measure effectiveness. Read More »
Ubers PR Crisis: How Can the Company Solve its Problems?
Image source: Aaron Parecki via Flickr
A horrid corporate culture is the root problem of Uber's continual PR crisis. Although PR response can address individual incidents, fostering a corporate culture that emphasizes respect, ethics and professionalism is the only solution to salvage the brand's reputation. Read More »
More Consumers Boycott or Embrace Brands Based on Political & Social Issues
Image source: Wikimedia
Companies face increasingly perilous times as more consumers base purchase decisions on brands' positions on political and social issues. In addition, many consumers refuse to buy from a brand that remains silent or unengaged on an issue they care about. Read More »
Is Engagement a Lousy Social Media Metric?
Many marketers believe engagement is one of the most important social media metrics. Now, some leading marketers say that widely held belief is mistaken. Read More »
Most Viewed from Previous Issues
How to Prepare for the Inevitable PR Crisis
These days companies and brands face greater risks of suffering a PR crisis than ever before. Preparing a plan to handle a calamity is just as essential as trying to avoid disasters. Read More »
Marketers Scramble to Meet GDPR Data Collection & Privacy Requirements
Businesses will face severe penalties for violating the European Union's new General Data Protection Regulation (GDPR). The law imposes strict rules on how businesses collect and use customers' data and impacts companies even if they don't operate in the EU. Read More »
Other Articles to Help You
Lifehacker
Design & UX
Stephen Waddington
Upwork
Medium
HubSpot
Fast Company
Conferences and Webinars
Webinar: Rules of Engagement for Influencer Marketing, July 12 at 1 p.m. Eastern, Sponsored by WOMMA.
Conference: PR Now & Next Conference, July 20-21 in Chicago. Presented by PRSA and Ragan Communications. Standard Price: $1,395.
Webinar: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground, Sponsored by the PRSA. Free for members.
Webinar: The Magic of RPIE (Research, Planning, Implementation & Evaluation), Aug. 1 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Internship: PR Writer / Social Media Marketing - Glean.info, Stratford, CT
Communications Strategy Manager - The Nature Conservancy, Mexico City, Mexico
Social Media / Community Relations Specialist - Guadalupe-Blanco River Authority, Seguin, TX
Public Relations Specialist - Southcentral Foundation, Anchorage, AK
Public Relations and Communications Director - ShelterBox USA, New York, NY
Public Relations Manager Zazil Media Group - New York, NY
Marketing Positions
Digital Marketing & Social Media Manager - PGA Tour Superstore, Atlanta, GA
Marketing Analyst - Brookwood Financial Partners, LLC. Beverly, MA
Marketing Analyst - Amica Insurance Company, Lincoln, RI
Communications and Marketing Managert - YMCA, Boston, MA
Community Manager, Social Media Team - Natural Resources Defense Council, New York, NY
Media Data Analyst - Ebiquity, New York, NY
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Quote of the Week
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"In God we trust. All others must bring data."
W. Edwards Deming
Author & Management Consultant
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Quote of the Week
Factoids of the Week
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57% of consumers will boycott or buy from a brand based on its position on a political or social issue. (Edelman)Tweet this!
Only 38% of marketers say they can measure their social media activities. (Social Media Examiner)Tweet this!
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Gizmo of the Week
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Freebird…

Rebook cancelled or delayed flights for free on any airline. Read More »
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