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Social Media Listening: How PR Firms Satisfy Clients

July 2017, Issue #3

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July 2017 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Social Media Listening: How PR Firms Satisfy Clients
Social media monitoring is a critical factor in determining corporate executives' satisfaction with their PR firms, new research reveals. PR firms that work with sophisticated media measurement services gain a competitive advantage and are better able to retain clients and attract new ones. Read More »

New Social Media Marketing Problem: Fake Influencer Scams
Brands can be cheated by fake social media influencers. It's essential for PR and marketing pros to know how to spot the imposters and identify social media users who can truly influencer customers' purchase decisions. Read More »
4 Examples of Effective Micro-Influencer Campaigns
Image source: Mediakix
Partnering with influencers who have significant yet relatively modest numbers of followers can be a superb marketing strategy for both major brands and smaller businesses. These case studies offer guidance on how to carry out successful micro-influencer campaigns. Read More »
Influencer Marketing: To Pay or Not Pay
Brands often ponder if they should pursue paid or unpaid influencer marketing programs. Both strategies offer pros and cons. Read More »
Time for Brands to Drop Influencer Marketing on Snapchat?
Snapchat's indifference to influencers may alter social media marketing strategies. If influencers head to other platforms, their fans and brands that pay influencers may follow. Read More »
Wall Street Journal Closes Blogs, but Blogs Remain a Vital Corporate Communications & Marketing Tool
The Wall Street Journal's decision to close eight blogs may be perceived as a sign of the downfall of blogs. But experts urge corporations to continue blogging. It brings business benefits that other PR and marketing strategies can't replicate. Read More »
Most Viewed from Previous Issues
Measurement Experts Criticize Earned Media Value (EMV) as a Worthless Metric
Some digital marketing agencies promote earned media value as a helpful metric for measuring influencer marketing and other types of social media campaigns. Yet PR and marketing measurement experts lambast the metric as nonsensical and useless. Read More »
The Essential Role of PR & Social Media in Responding to Negative News
Negative news can spread quickly on social media, damage a company's reputation and cause many consumers to avoid purchasing its products. Vigorous monitoring of news and social media allows PR professionals to respond rapidly and counteract unfavorable news reports before they spread and cause severe damage. Read More »
Other Articles to Help You
HubSpot
HubSpot
Mashable
Knowledge@Warton
Medium
BBC
McKinsey & Co.
Wall Street Journal
Conferences and Webinars
Webinar: How Leading Companies Drive Pipeline with Webinars, July 26 at 11 a.m. BST. Hosted by ON24.
Webinar: 20 Essential KPIs to Optimize your Social Media's ROI, July 27 at 1 p.m. Presented by Digimind.
Conference: PR Now & Next Conference, July 20-21 in Chicago. Presented by PRSA and Ragan Communications. Standard Price: $1,395.
Webinar: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground, Sponsored by the PRSA. Free for members.
Webinar: The Magic of RPIE (Research, Planning, Implementation & Evaluation), Aug. 1 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: Global PR Summit Canada, Nov. 20-12 in Toronto, Canada. Organized by P World. $1,250 before Sept. 1.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Internship: PR Writer / Social Media Marketing - Glean.info, Stratford, CT
Communications Associate and Editorial Director - George Washington University, Washington, DC
Director of Public Relations- DMG Entertainment, Beverly Hills, CA
Public Relations Manager - Miami Science Museum, Miami, FL
Public Relations and Communications Director - ShelterBox USA, Santa Barbara, CA
Senior Public Relations Manager - American International Industries, Los Angeles, CA
Marketing Positions
Digital Marketing Analyst - Marathon Health, Winooski, VT
Marketing Analyst - Columbia University, New York, NY
Marketing Communications Specialist - University of Michigan, Ann Arbor, MI
Senior Marketing Writer/Editor - Dartmouth College, Hanover, NH
Director of Marketing and Communications - Santa Barbara Museum of Natural History, Santa Barbara, CA
Digital Marketing Analyst - BusinessOnline, Boston, MA
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Quote of the Week
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"Data is the new soil."
David McCandless
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Quote of the Week
Factoids of the Week
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7.8% of followers of influencers on Instagram are fake on average. (Fohr Card)Tweet this!
Only 57% of business executives use their PR firms for social media monitoring. (Researchscape)Tweet this!
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Ted Talks of the Week
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Your Elusive Creative Genius
Elizabeth Gilbert
Author: 'Eat, Pray, Love'
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Gizmo of the Week
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Hopper

Know when to fly and buy. Score the lowest fares. Read More »
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