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Media Measurement News Library

How to Measure PR & Marketing on a Limited Budget

August 2017, Issue #3

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August 2017 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
How to Measure PR & Marketing on a Limited Budget
Most organizations don't have millions or even thousands to spend on media measurement. These methods can help organizations with limited funds affordably measure their PR and marketing. Read More »

5 Essential PR Metrics to Measure Earned Media
The days of evaluating public relations campaigns by counting clips and measuring column inches are long gone. PR pros now have new tools at their disposal that help analyze earned media accomplishments with new metrics to prove and improve communications effectiveness. Read More »
Apple Finally Joins Instagram: Social Media Lessons to Learn
Image credit: Olle Eriksson via Flickr
Apple's new Instagram account offers marketing lessons to brands hoping to boost their presence on Instagram. Read More »
Negative Publicity Damages Talent Recruiting: How to React and Prevail
Companies that suffer negative publicity have more difficulty recruiting new talent, research reveals. They obtain fewer job applications, fewer referrals and fewer job offers accepted. Applying some proven communications techniques can help companies respond to negative news and recruit top talent. Read More »
How Insurance Companies Can Benefit from Social Media Listening
Image source: Paul Townsend via Flickr
Insurance companies can obtain substantial benefits through social media listening, including generating sales leads, preventing fraud and improving perception of their brands. Here's advice for how insurance companies can gain the most from social media listening. Read More »
New Research: Influencer Marketing Produces Much Greater Social Media Engagement
New research reveals that influencer marketing generates vastly greater engagement levels than social media posts of brands themselves. However, proving how much influencer marketing drives sales and delivers strong ROI remains a separate question. Read More »
Most Viewed from Previous Issues
The Coming of Fake Videos - Implications for PR
Fast-advancing technology will soon enable hoaxers to produce convincing fake videos and place their own words into the mouths of speakers. Public relations teams will have a new risk to manage. Read More »
Court Decision on Facebook Comments Impacts PR & Social Media Managers
Image source: Wikimedia Commons
A recent court decision impacts community relations and PR professionals working for public officials. Public officials and their staff must handle critics according to court-mandated guidelines, even when they feel offended by their attacks. Read More »
Other Articles to Help You
Farnam Street
American Express
The Verge
Target Marketing
Fortune
Inc.
From the Archives
Conferences and Webinars
Webinar: 5 Surefire Ways to Knock a Media Interview out of the Park, Aug. 23 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Webinar: How CCOs and CMOs are Handling a New Presidential Administrationz, Sept. 12 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: Social Media #Mashup at Disneyland, Oct. 23-24 Anaheim, CA. $1,795 for a standard price, all-access price. Presented by Ragan and the PRSA.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Conference: #DMWF North America, Javits Convention Center, New York. Presented by Six Degrees Ltd. Onsite all-access pass $999.
Conference: Global PR Summit Canada, Nov. 20-12 in Toronto, Canada. Organized by P World. $1,250 before Sept. 1.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Assistant Director of Public Relations - University of West Florida, Pensacola, FL
Director of Public Relations - The Salvation Army, Columbia, SC
Public Relations Coordinator - Americares, Stamford, CT
Senior Public Relations Specialist - KnowledgeWorks, Cincinnati, OH
Public Relations and Development Director - Rockbridge Area Community Services, Lexington, VA
Public Information Specialist - University of Washington, Seattle, WA
Marketing Positions
Marketing Director - The Oakland Raiders, Las Vegas, NV
Marketing Specialist - Georgia State University, Atlanta, GA
Internet Marketing Analyst - ROI Revolution, Raleigh, NC
Communications and Marketing Analyst - Duty First Consulting, Washington, DC
Social Media Manager - Joybird, Commerce, CA
Social Media Intelligence Manager - United Airlines, Chicago, IL
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Quote of the Week
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"One accurate measurement is worth a thousand expert opinions."
Former U.S. Navy Rear Admiral Grace Hopper
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Quote of the Week
Factoids of the Week
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Only 39% of PR and marketing pros say influencer marketing is "extremely effective" for raising awareness about their company. (Launchmetrics)Tweet this!
71% of U.S. workers would not apply to a company experiencing negative publicity. (CareerBuilder)Tweet this!
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Ted Talks of the Week
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Design and Discovery
David Carson
Type Designer
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Gizmo of the Week
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One Click Copyright

Register images with the U.S Copyright Office with one click. Read More »
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