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The Genius of Apple's iPhone X Public Relations Strategy

November 2017, Issue #2

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November 2017 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
The Genius of Apple's iPhone X Public Relations Strategy
Image source: Dennis Jarvis via Flickr
In a new PR strategy, Apple granted YouTube influencers first looks at its new iPhone X. Although mainstream journalists may feel slighted, the strategy succeeded in creating favorable early impressions. With a better understanding of why Apple gave priority to social media, more brands may follow similar strategies. Read More »

Strategic Impact: A New Way to Measure the Business Value of Social Media
Proving how social media improves an organization's ROI can win plaudits from executive leaders - but it's often difficult to determine ROI. Accomplished marketers find ways to demonstrate the value of social media other than reporting ROI. Read More »
How PR & Marketing Can Gain Advantage from Twitters 280-Character Limit
Twitter's new 280-character limit gives communications professionals more space for creativity and more informative tweets. The additional message length may also pose risks. Experts offer ideas to spark creative use of more characters and tips to avoid pitfalls. Read More »
New Research: Fake News Tarnishes Social Media, but Not So Much Traditional Publications
While mainstream news media have retained their credibility despite the proliferation of fake news, reputations of online-only news sites and especially social media have suffered, according to new research. The findings hold important implications for public relations strategies. Read More »
How PR & Marketing Tap the Clout of Affluencers, Well-Off Influencers
Affluent consumers are usually among the first to try new products. They are also savvy shoppers. As others ask them for purchase advice, the affluent influencers - affluencers - exert powerful sway over the spending habits of their network of family and friends. Brands that attract affluencers and gain their loyalty can win substantial PR and marketing advantage. Read More »
The Crisis of PR Crisis Specialists: Their Magic Doesnt Work
Corporations in a crisis situation should be suspicious when PR crisis practitioners say they have all the answers to their problems. The magic of PR crisis specialists often doesn't work. They cannot to any great extent reduce negative press coverage during a PR crisis — but they may have good strategies and techniques on how best to respond. Read More »
Most Viewed from Previous Issues
11 Potent Reasons to Outsource Media Monitoring & Measurement
Image source: Nick Youngson via Creative Commons
Outsourcing media monitoring and measurement services creates crucial advantages over trying to develop media intelligence in house. Among the pluses of outsourcing: specialized expertise, advanced technology, objective analysis and, surprisingly, lower costs. Read More »
Do Longer Corporate Blog Posts Produce Better Content Marketing Results?
Corporate bloggers are writing long posts - sometimes extraordinarily long, according to a new survey. Many bloggers and PR pros say their long posts and articles generate better results. That indicates that greater investment in research and writing can lead to higher ROI. It doesn't necessarily mean, however, that long posts are always better. Read More »
Other Articles to Help You
Marketing Week
The New York Times
Print
The New York Times
The New York Times
Medium
Medium
From the Archives
Conferences and Webinars
Webinar: User Inspired Content is the Future of Influencer Marketing, Nov. 15 at 1 p.m. Eastern. Presented by WOMMA. Free.
Webinar: The Rise of the AI-Empowered Marketer, Nov. 16 at 2 p.m. Eastern. Presented by Marketo. Free
Conference: Internet Summit, Nov. 14 to 16 in Raleigh, N.C. $345.
Webinar: 2018 Digital Trends - How to Unite Teams, Data and Analytics for Future Success, Nov. 15 at 11:30 a.m. Eastern. Sponsored by UserReplay. Free.
Webinar: How to Ignite (or Reignite) Your Career, Nov. 16 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Cut Through the Clutter in PR, Dec. 5 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,97.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Affairs/Communications Associate - American College of Physicians, Washington, DC
PR Communications Manager Specialist - Intuit Inc., Mountain View, CA
Corporate Communications Manager - Choice Hotels, Rockville, MD
Director, Public Relations and Social Media - New York University, New York, NY
Analyst, Media Relations - Royal Caribbean Cruises, Miami, FL
Senior Manager, Media Relations - National Alliance on Mental Illness, Arlington, VA
Marketing Positions
Vice President Marketing and Sales Operations - Intuit Inc., Mountain View, CA
Assistant Director, Marketing/Digital Social Content Strategist - Princeton University, Princeton, NJ
Director of Digital Marketing - Audacity Factory, Raleigh-Durham, NC
Marketing Data Analyst - CREDO Mobile, San Francisco, CA
Content Marketing/Social Media Manager - American Pharmacists Association, Washington, DC
Manager, Social Media - DeVry University, Downers Grove, IL
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Quote of the Week
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"Simplicity is the keynote of all true elegance."
Coco Chanel
"Simplicity is the shortest path to a solution."
Ward Cunningham
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Quote of the Week
media monitoring free trial - sign up now!
Factoids of the Week
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97% of affluencers, or affluent influencers, say people often ask them for advice on purchases and shopping. (Ipsos)Tweet this!
72% of consumers say they trust printed news magazines. (Kantar Media)Tweet this!
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Ted Talks of the Week
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How Fake News Does Real Harm
Stephanie Busari
Journalist
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Gizmo of the Week
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Dashlane

Password Manager Learn more
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