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Media Measurement News Library

This post-Thanksgiving issue features the most viewed articles of Media Measurement News from earlier in the year.

November 2017, Issue #4

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November 2017 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
This post-Thanksgiving issue features the most popular articles of Media Measurement News from earlier in the year.
Featured Post
5 Examples of Superb Company Apologies
A sincere apology is an effective way to calm critics and soothe offended or damaged parties. Crafting a public apology that generally satisfies the affected parties requires careful wording. PR pros can learn lessons on creating apologies by examining good examples. Read More »

The Fallacy of the PR Services Triple Play
Contrary to what some vendors maintain, bundling PR services has serious drawbacks. Not every service in the bundle is the best available. PR departments and agencies can usually obtain better results and lower costs by purchasing services separately from different vendors. Read More »
18 Tips to Improve Your Organization's Social Media Listening
While more organizations listen to customers on social media, many may wonder exactly what to listen for and how best to do it. This article offers insight into how your organization can achieve the greatest benefit from social media monitoring. Read More »
Combatting Fake News: The Critical Role PR Must Play
PR has a responsibility to take a leading role in combatting fake news. To protect their organizations and brands, PR professionals must monitor social media for erroneous reports and swiftly counter misinformation. PR can also play a larger role by supporting fact-checking organizations and by pushing Google and Facebook to block fake news reports. Read More »
The Massive Myth of Millennial Marketing
Many brands base their PR and marketing strategies on how they perceive millennials. A few PR and marketing experts — who are now supported by recent research — say marketing to millennials as a monolithic group is a mammoth mistake. Read More »
Win More Media Mentions with Data Public Relations
Journalists have embraced data journalism. Their fondness for data-driven stories offers public relations teams a sizable opportunity. PR teams can analyze public databases, their company's internal data, and social media to uncover data that gain journalists' attention and increase favorable media mentions of their brands. Read More »
11 Questions to Ask Media Monitoring & Measurement Vendors
While more companies embrace news monitoring and social media listening, finding the right media monitoring solution with the right analytics can be difficult. Asking the right questions can help you find the best media monitoring and measurement service for your needs and avoid a poor decision. Read More »
11 Potent Reasons to Outsource Media Monitoring & Measurement
Image source: Nick Youngson via Creative Commons
Outsourcing media monitoring and measurement services creates crucial advantages over trying to develop media intelligence in house. Among the pluses of outsourcing: specialized expertise, advanced technology, objective analysis and, surprisingly, lower costs. Read More »
Other Articles to Help You
Wired
eMarketer
HubSpot
Entrepreneur
The Muse
HubSpot
The New York Times
Conferences and Webinars
Webinar: Cut Through the Clutter in PR, Dec. 5 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Proven Ways to Use Video to Accelerate Pipeline, Dec. 7 at 2 p.m. Eastern time. Presented by Target Marketing. Free.
Webinar: Setting Business Goals for 2018, Dec. 11 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Leadership in the Age of Disruption, Dec. 14 at 3 p.m. Sponsored by the PRSA. Free for members.
Workshop: Crisis Communications Master Class, Dec. 7 in Santa Monica or Jan. 18 in Denver. Presented by Ragan. Standard price $945.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,97.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Public Relations Manager - Norwegian Cruise Line Holdings, Miami, FL
Media Relations Manager - International Council of Shopping Centers, Inc., New York, NY
Communications Associate & Communications - American Educational Research Association, Washington, DC
Communications Director - Council of Korean Americans, Washington, DC
Manager of Media Relations - Syracuse University, Syracuse, NY
Public Relations Manager - TorchLight, Herndon, VA
Marketing Positions
Social Media Listening Analyst - Subway, Milford, CT
Social Media & Content Specialist - Adtalem Global Education, Chicago, IL
Marketing Data Analyst - SolarWinds, Durham, NC
Marketing Analyst - Aramark, Norwell, MA
Digital Marketing Strategist - American College of Financial Services, Bryn Mawr, PA
Manager, Marketing & Communications - Hispanic Scholarship Fund , Gardena, CA
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Gizmo of the Week
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RevolCam

A Smartphone Photo Lens Kit: Three high-quality camera lenses, an adjustable brightness LED, and a selfie mirror on the same device. Learn more
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Quote of the Week
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"The harder you practice, the luckier you get."
Gary Player
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Quote of the Week
Factoids of the Week
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Only 42% of reporters use data to tell stories twice or more per week. (Google News Lab)Tweet this!
80% of sales and marketing leaders consider social listening capabilities to be important. (Forrester)Tweet this!
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