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5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service

December 2017, Issue #1

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December 2017 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
Google Alerts no longer is a viable option for monitoring media mentions of your business or its brands. Because advancement in PR careers depends on media monitoring results, it's wise to choose a paid media monitoring service that produces dependable results and offers integrated monitoring of broadcast news and social media in addition to blogs and online news sites. Read More »

8 PR Pitching Ideas for the Holidays
The holiday season offers a superb opportunity for media pitching, partly because many PR teams go into hibernation. PR pros who send press releases, articles and story ideas during the dark days of winter face less competition for media attention at a time when news publications need more editorial content to balance an increase in advertising. Read More »
Snapchat Redesign Aims to Fight Fake News - and Challenge Facebook
Image source: howtostartablogonline.net
Snapchat hopes to solve social media's fake news problem with a redesign that splits social from media. Mixing communications from professional content creators and friends supports the spread of fake news, Snapchat asserts. But it's not clear that Snapchat's new design will solve the problem. Read More »
The Problems with Facebooks Advertising Principles
Facebook reiterated and clarified its advertising principals following criticisms over fake news, discriminatory ads, Russian-sponsored ads designed to sway the election, and other issues. The statement feels like a PR exercise and a defense of its current practices. Read More »
New Retargeting Options on LinkedIn Offer Potent Tools for B2B Marketing & PR
With its new retargeting options, LinkedIn may become the preferred social media advertising platform for B2B marketers. While other networks have offered retargeting capabilities for years, LinkedIn offers unique advantages in the B2B sales and marketing realm where nurturing sales leads can be more time-consuming. Read More »
How Social Media Marketing Pumps up PPC Results
Image source: Joe the Goat Farmer
Although pay per click advertising (PPC) can increase traffic to your website, it suffers some inbuilt flaws. Combining social media strategies with PPC can greatly improve results. Read More »
Most Viewed from Previous Issues
How Three Brands Recovered from PR Crises: United, Pepsi, Uber
Image source: Aero Icarus via Wikimedia Commons
New research sheds light onto why some companies can recover from a PR crisis faster than others. How quickly companies rebound depends on several different factors, including the type of crisis and how well the company responds immediately following the crisis. Read More »
Social Media: An Untapped Resource for Improved Employee Recruitment
Improved employee recruiting is one the little known benefits of social media. Leading recruiters analyze how PR and HR can produce more and better job applicants through social media. Read More »
Other Articles to Help You
The New York Times
Sprout Social
Spin Sucks
Ragan
Freebie Finding Mom
The New York Times
Knowledge@Wharton
From the Archives
Conferences and Webinars
Webinar: Proven Ways to Use Video to Accelerate Pipeline, Dec. 7 at 2 p.m. Eastern time. Presented by Target Marketing. Free.
Webinar: Setting Business Goals for 2018, Dec. 11 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Keys to Driving Webinar Registration and Attendance, Dec. 12 at 2 p.m. Eastern time, Sponsored by ON24. Free.
Webinar: Leadership in the Age of Disruption, Dec. 14 at 3 p.m. Sponsored by the PRSA. Free for members.
Workshop: Crisis Communications Master Class, Dec. 7 in Santa Monica or Jan. 18 in Denver. Presented by Ragan. Standard price $945.
Webinar: Organize and Collaborate with a Global Workforce, 10 a.m. Pacific standard time, Sponsored by ClearVoice. Free.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Town of Hilton Head Island - Hilton Head, SC, Public Information Director
Director Public Relations & Content Development - Bermuda Tourism Authority, New York, NY
Director of Communications - Foundation for Educational Services, Lincoln, NE
Media Relations Manager - University of Delaware, Newark, DE
Manager, Public Relations - HTC Viveport, San Francisco, CA
Communications Manager - American Public Media, Saint Paul, MN
Marketing Positions
Social Media & Content Manager - Delaware North, Kennedy Space Center, FL
Director, Cause Marketing & Partnership Development - Save the Children, Fairfield, CT
Marketing Manager - University of Houston, Houston, TX
Content Marketing Writer - 2U, Lanham, MD
Marketing Data Analyst - Zirous, West Des Moines, IA
Digital Content Manager - Global Payments Inc., Atlanta, GA
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Gizmo of the Week
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Find my Font

A mobile app that identifies fonts in images. Learn more
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Quote of the Week
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"The best things in life are unquantifiable."
Maris Kreizman
Author: "Slaughterhouse 90210"
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Quote of the Week
media monitoring free trial - sign up now!
Factoids of the Week
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Only 2% of shoppers convert on their first visit to an online store. (AdRoll)Tweet this!
50% of Americans obtain their news frequently from television; 43% often obtain news online. (Pew Research)Tweet this!
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