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How to Respond to (and Prevent) a Sexual Harassment Scandal: Role of PR & Communications

December 2017, Issue #2

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December 2017 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
How to Respond to (and Prevent) a Sexual Harassment Scandal: Role of PR & Communications
Image source: U.S Army
The proliferation of sexual harassment controversies creates greater challenges for corporate PR departments and PR agencies. Since most American women say they've experienced harassment at work, sexual harassment accusations are likely to increase next year and spread across many industries. Each case will need a sensitive PR response that requires planning in advance. Read More »

Is Organic (Nonpaid) Social Media Marketing Still Viable?
Image source: Wes Schaeffer via Flickr
As leading social media networks crimp companies' organic reach and social media advertising spreads, some PR and marketing experts say organic social media marketing programs can no longer produce positive results. Others argue that nonpaid social media strategies offer benefits that advertising can't. Read More »
How PR Can Navigate the New Risks of Sports Sponsorships
Image source: Mike Mozart via Flickr
As more controversies infiltrate sports, sponsors may need to throw out the old sports marketing playbooks and demand new thinking from PR and marketing firms. Read More »
PR & Marketing Jump on the Social Media Stories Bandwagon
Many social media platforms have embraced the stories feature first introduced by Snapchat. It's so popular it may be the time for PR pros and marketers to jump on the bandwagon. We've got some timely advice on how to create stories for companies and brands. Read More »
End of Net Neutrality May Upend Digital Marketing
Repeal of net neutrality could have a devastating impact on digital marketing. Many marketers will face substantial hurdles when promoting their websites or apps if ISPs treat their companies and brands unfavorably. Read More »
Influencer Marketing Wrestles with New Metrics to Gauge Success
Marketers plan to increase their influencer marketing budgets even while most struggle to measure their influencer marketing ROI. Nonetheless, measurement of influencer marketing is gradually becoming more sophisticated, a new survey reveals. Read More »
Most Viewed from Previous Issues
5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
Google Alerts no longer is a viable option for monitoring media mentions of your business or its brands. Because advancement in PR careers depends on media monitoring results, it's wise to choose a paid media monitoring service that produces dependable results and offers integrated monitoring of broadcast news and social media in addition to blogs and online news sites. Read More »
8 PR Pitching Ideas for the Holidays
The holiday season offers a superb opportunity for media pitching, partly because many PR teams go into hibernation. PR pros who send press releases, articles and story ideas during the dark days of winter face less competition for media attention at a time when news publications need more editorial content to balance an increase in advertising. Read More »
Other Articles to Help You
Reader's Digest
Medium
Business 2 Community
Arketi Group
The Wall Street Journal
MarketingProfs
From the Archives
Conferences and Webinars
Webinar: How Experts Use Search Trends and Platform Insights for Successful Influencer Marketing Campaigns, Dec. 13, 2017 at 12 p.m. Central time. Sponsored by WOMMA. Free.
Webinar: Leadership in the Age of Disruption, Dec. 14 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Five Essential Pivots Marketers Must Make in 2018, Dec. 14 at 2 p.m. Eastern time. Sponsored by Marketo. Free.
Webinar: Organize and Collaborate with a Global Workforce, 10 a.m. Pacific standard time, Sponsored by ClearVoice. Free.
Webinar: Optimizing the Customer Experience for Small Business, Dec. 19 at 2 p.m. Eastern. Presented by Target Marketing. Free.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Public Relations Manager - Norwegian Cruise Line Holdings, Miami, FL
Public Relations Manager - Hewlett Packard Enterprise, Palo Alto, CA
Director of PR and Communications - Hotels.com, Dallas, TX
Senior Manager, Public Relations and Social Media - American College of Radiology, Reston, VA
Writer/Editor - Kellogg Institute, Notre Dame, IN
Director of Executive Communications - San Jose University, San Jose, CA
Marketing Positions
Director of Marketing Strategy - American Retirement Association, Arlington, VA
Marketing and Communication Manager - Boys & Girls Clubs , Portland, OR
Director of Marketing and Community Relations - New Horizons Mental Health Services, Lancaster, OH
Senior Marketing Data Analyst - Generator Media + Analytics, New York, NY
Data Analyst, Marketing - MobilityWare, Irvine, CA
Content Marketing and Social Media Manager - Chula Vista Resort, Wisconsin Dells, WI
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Gizmo of the Week
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Alexa for Business

A voice-enabled device for the workplace Learn more
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Quote of the Week
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"Every success is usually an admission ticket to a new set of directions."
Henry Kissinger
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Factoids of the Week
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71% of marketers cite blogs as an important influencer marketing channel, up from 48% last year. (Linqia)Tweet this!
Social ad spending worldwide will make up 29% of all digital ad spending by 2019. (eMarketer)Tweet this!
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