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Paying Contributing Writers for Media Mentions - Unethical but Common

December 2017, Issue #3

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December 2017 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Paying Contributing Writers for Media Mentions - Unethical but Common
PR professionals may be shocked when writers request a fee to mention clients in articles, but paying for media mentions has become alarmingly common. Read More »

8 Tips to Add Audio to Your PR & Marketing Mix
Marketing and PR can take advantage of the growing popularity of audio formats including podcasts. Audio content marketing can be a valuable PR and marketing tactic. Read More »
Another Path to Greater PR Success: Secure Backlinks for Better Search Engine Results
Content creation and PR's storytelling skills can win substantial SEO benefits for their brands. Many PR practitioners don't realize that better search engine optimization on the content they produce can produce much higher and more valuable placements in search results. Read More »
New PR Tactic: Hollywood Promoters Plug Earned Media Placements in Social Media Advertising
A Hollywood movie studio shows how to combine advertising and earned media in its promoted tweet campaigns. While the ads won praise in PR and marketing circles, the strategy poses some risks and drawbacks. Read More »
Elements of Effective Facebook Video Marketing
New Facebook research reveals what types of video gain the best marketing results on social media. The research highlights that mobile video requires a different approach. Applying traditional video techniques produces inferior results. Read More »
Longer Tweets Win More Engagement: New Research
Longer tweets gain many more retweets and likes, new research shows. The research shows that criticisms of Twitter's longer limit were overdone and that people need not fear surpassing the old limit. Read More »
Most Viewed from Previous Issues
How to Respond to (and Prevent) a Sexual Harassment Scandal: Role of PR & Communications
Image source: U.S Army
The proliferation of sexual harassment controversies creates greater challenges for corporate PR departments and PR agencies. Since most American women say they've experienced harassment at work, sexual harassment accusations are likely to increase next year and spread across many industries. Each case will need a sensitive PR response that requires planning in advance. Read More »
Is Organic (Nonpaid) Social Media Marketing Still Viable?
Image source: Wes Schaeffer via Flickr
As leading social media networks crimp companies' organic reach and social media advertising spreads, some PR and marketing experts say organic social media marketing programs can no longer produce positive results. Others argue that nonpaid social media strategies offer benefits that advertising can't. Read More »
Other Articles to Help You
Everything PR
The Verge
The New York Times
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: Optimizing the Customer Experience for Small Business, Dec. 19 at 2 p.m. Eastern. Presented by Target Marketing. Free.
Conference: What's Next in PR writing? Jan. 18 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Webinar: New Rules for Media Pitching in 2018, Feb. 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - Visit Seattle, Seattle, WA
Account Supervisor - The Pollack PR Marketing Group, New York, NY
Public Relations & Corporate Communications Specialist - GW Communications, New York, NY
Communications Director - Corporate Accountability International, Boston, MA
Director, Executive Communications - New York Public Radio, New York, NY
Director of Communications - Atlanta Speech School, Atlanta, GA
Marketing Positions
Marketing Analyst - University of North Carolina, Chapel Hill, NC
Associate Director - Kenyon College, Gambier, OH
Associate Director of Marketing - The Iowa Children's Museum, Coralville, IA
Marketing Data Analyst - Plymouth Rock Assurance, Boston, MA
Digital Marketing Director - AccuQuilt, Omaha, NE
Digital Content Manager - Global Payments Inc., Atlanta, GA
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Quote of the Week
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"A good PR story is infinitely more effective than a front-page ad."
Richard Branson
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Quote of the Week
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Factoids of the Week
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On-demand audio streaming increased 76% last year, surpassing video streaming by more than 250 million streams. (Nielsen)Tweet this!
Tweets with more than 140 characters are retweeted almost 2x as much as tweets with 140 or fewer characters. (SocialFlow)Tweet this!
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