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10 Steps for PR Success with LinkedIn's Sponsored Content

December 2017, Issue #4

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December 2017 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Happy Holidays
Featured Post
10 Steps for PR Success with LinkedIn's Sponsored Content
In addition to placing content marketing articles, public relations professionals possess the needed skills and training to produce superb sponsored content for LinkedIn. By writing like a journalist rather than a marketing copywriter, PR can create articles that capture readers' attention and even go viral. Read More »

3 Top PR & Publicity Stunts of 2017
Image source: Anthony Quintano via Flickr
These public relations stunts can offer inspiration to PR and marketing professionals. PR players can get ideas for their own campaigns and learn lessons from the successful PR stunts.Read More »
2017 PR Crises: Repeat Performers Lead the Way
As demonstrated in 2017, once a PR crisis infects an organization, its DNA forever carries the crisis and it can reemerge at any time. Corporations and other organizations that have suffered PR crises need to work hard to eradicate the culture that caused the crisis. Read More »
Facebook to End Engagement Baiting - Some Marketers Will Suffer
Facebook is cracking down on what it calls "engagement baiting," the practice of soliciting reactions (e.g.: like, share) to game its news feed algorithm. Some marketers with Facebook-centric social media strategies will have an unhappy New Year if the network demotes their Facebook Pages and removes their posts from news feeds. Read More »
New Apple Analytics May Transform Podcasting
New podcast analytics can now provide a wealth of information about listening behavior. Advertisers, marketers and PR professionals will be better able to target their messages. Read More »
New PR Pitching Opportunities Emerge from Journalism Trend to Multimedia & Social Media
More journalists are now required to include multimedia content and post stories on social media. As reporters face greater pressures, PR can help relieve their burden and increase the likelihood of media placements by including video and images in their pitches. Read More »
Most Viewed from Previous Issues
Paying Contributing Writers for Media Mentions - Unethical but Common
PR professionals may be shocked when writers request a fee to mention clients in articles, but paying for media mentions has become alarmingly common. What should PR do? Read More »
8 Tips to Add Audio to Your PR & Marketing Mix
Marketing and PR can take advantage of the growing popularity of audio formats including podcasts. Audio content marketing can be a valuable PR and marketing tactic. Read More »
Other Articles to Help You
Harvard Business Review
Daily Writing Tips
Everything PR
Harvard Business Review
New York Post
Fast Company
From the Archives
Conferences and Webinars
Conference: What's Next in PR writing? Jan. 18 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: 10 Common Webinar Mistakes to Avoid in 2018, Jan. 25 at 2 p.m. Eastern time. Presented by Website Magazine and ON24. Free.
Webinar: New Rules for Media Pitching in 2018, Feb. 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,970.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Conference: Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Representative - Universal Parks & Resorts, Orlando, FL
Marketing Coordinator - University of Texas, Austin, TX
Manager, Public Relations & Communications - Phoenix Children's Hospital, Phoenix, AZ
Vice President for Communications - J. Paul Getty Trust, Los Angeles, CA
Communications Specialist - Reynolds School of Journalism, Reno, NV
Director, Content & Communications - Community Wealth Partners, Washington, DC
Marketing Positions
Digital Marketing Manager - Fine Arts Museums of San Francisco, San Francisco, CA
Marketing and Communication Specialist - Cordova Recreation and Park District, Rancho Cordova, CA
Marketing Communications Specialist - Neighborcare Health, Seattle, WA
Marketing Data Analyst - University of Massachusetts, Amherst, MA
Marketing Analyst - Saint Joseph's University, Philadelphia, PA
Marketing & Public Relations Manager - Virginia Air & Space Center, Hampton, VA
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Factoids of the Week
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49.1% of reporters are required to provide video, versus 36% two years ago. (PRGN)Tweet this!
24% of Americans surveyed listened to a podcast in the previous month, up from 21% in 2016. (Edison Research)Tweet this!
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Ted Talks of the Week
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What Makes Something Go Viral
Dao Nguyen
Publisher of BuzzFeed
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rfp for media monitoring and pr measurement
Quote of the Week
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"If you can't explain it simply, you don't understand it well enough."
Albert Einstein
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Quote of the Week
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