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Monitoring Library

Media Monitoring News Archives

spacer The Social Media Measurement Quandary - and Some Solutions ffffff May 2016 - Issue #5: The Social Media Measurement Quandary - and Some Solutions

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spacer What Are the Essential Metrics to Evaluate PR Success? ffffff May 2016 - Issue #4: What Are the Essential Metrics to Evaluate PR Success?

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spacer The Panama Papers Scandal: What PR Must Do - And Quickly ffffff May 2016 - Issue #3: The Panama Papers Scandal: What PR Must Do - And Quickly

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spacer Benefits of Integrating PR and SEO - and How to Do It ffffff May 2016 - Issue #2: Benefits of Integrating PR and SEO - and How to Do It

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spacer Media Monitoring & Measurement in a PR Crisis ffffff May 2016 - Issue #1: Media Monitoring & Measurement in a PR Crisis

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spacer PR Executives Pursue the Holy Grail of PR Measurement ffffff April 2016 - Issue #4: PR Executives Pursue the Holy Grail of PR Measurement

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spacer The Worrisome Decline of Corporate Blogs ffffff April 2016 - Issue #3: The Worrisome Decline of Corporate Blogs

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spacer How PR Can Use Social Media More Effectively ffffff April 2016 - Issue #2:
How PR Can Use Social Media More Effectively

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spacer Are Vanity Metrics Really So Bad? ffffff April 2016 - Issue #1:
Are Vanity Metrics Really So Bad?

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spacer Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider ffffff March 2016 - Issue #5:
Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider

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spacer Study on Trumps Earned Media Shows Whats Wrong with AVEs ffffff March 2016 - Issue #4:
Study on Trumps Earned Media Shows Whats Wrong with AVEs

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spacer 10 Often Overlooked Ways PR Earns Journalists' Attention and Wins Media Coverage ffffff March 2016 - Issue #3:
10 Often Overlooked Ways PR Earns Journalists' Attention and Wins Media Coverage

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spacer 7 Ways to Counteract a Competitor's Favorable Media Coverage ffffff March 2016 - Issue #2:
7 Ways to Counteract a Competitor's Favorable Media Coverage

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spacer How to Gain Actionable Insights from Social Media Monitoring & Measurement ffffff March 2016 - Issue #1:
How to Gain Actionable Insights from Social Media Monitoring & Measurement

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spacer What PR Needs to Do to Gain C-Suite Confidence ffffff February 2016 - Issue #4:
What PR Needs to Do to Gain C-Suite Confidence

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spacer Why TV News Monitoring Remains Essential - and How to Do It ffffff February 2016 - Issue #3:
Why TV News Monitoring Remains Essential - and How to Do It

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spacer Competitive Intelligence: The Missed Opportunity for Business ffffff February 2016 - Issue #2:
Competitive Intelligence: The Missed Opportunity for Business

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spacer Schools Learn to Use & Appreciate Social Media Listening ffffff February 2016 - Issue #1:
Schools Learn to Use & Appreciate Social Media Listening

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spacer How to Select the Right PR Agency for You ffffff January 2016 - Issue #4:
How to Select the Right PR Agency for You

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spacer Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge ffffff January 2016 - Issue #3:
Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge

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spacer How Rapid Response Pitching Can Produce Immense PR Value ffffff January 2016 - Issue #2:
How Rapid Response Pitching Can Produce Immense PR Value

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spacer Experts Predict Greater Use of Social Media Listening by Marketing & PR in 2016 ffffff December 2015 - Issue #4:
Experts Predict Greater Use of Social Media Listening by Marketing & PR in 2016

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spacer CyberAlerts New Dashboard Named Best New Measurement Technology of the Year ffffff December 2015 - Issue #3:
CyberAlert's New Dashboard Named Best New Measurement Technology of the Year

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spacer The Value of Social Media Listening for Colleges and Universities ffffff December 2015 - Issue #2:
The Value of Social Media Listening for Colleges and Universities

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spacer No Holiday for Media Pitching during the Holidays ffffff December 2015 - Issue #1:
No Holiday for Media Pitching during the Holidays

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spacer New Media Pitching Technique - Targeted Facebook & Twitter Ads ffffff November 2015 - Issue #4:
New Media Pitching Technique - Targeted Facebook & Twitter Ads

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spacer 10 Ways Social Media Listening Can Benefit Your Business ffffff November 2015 - Issue #3:
10 Ways Social Media Listening Can Benefit Your Business

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spacer How PR Agencies Can Win More & Better Clients ffffff November 2015 - Issue #2:
How PR Agencies Can Win More & Better Clients

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spacer Best Practices for Corporate Newsrooms ffffff November 2015 - Issue #1:
Best Practices for Corporate Newsrooms

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spacer Data Analytics: Imperative New PR Skill ffffff October 2015 - Issue #4:
Data Analytics: Imperative New PR Skill

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spacer Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too) ffffff October 2015 - Issue #3:
Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too)

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spacer Ad Blockers Unlock Opportunities for PR & Content Marketing ffffff October 2015 - Issue #2:
Ad Blockers Unlock Opportunities for PR & Content Marketing

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spacer How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services ffffff October 2015 - Issue #1:
How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services

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spacer Should VW Follow the Standard PR/Legal Crisis Management Playbook? ffffff September 2015 - Issue #5:
Should VW Follow the Standard PR/Legal Crisis Management Playbook?

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spacer How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It ffffff September 2015 - Issue #4:
How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It

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spacer What PR Can Learn from Donald Trump ffffff September 2015 - Issue #3:
What PR Can Learn from Donald Trump

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spacer Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on What to Do vs What Not to Do ffffff September 2015 - Issue #2:
Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on 'What to Do' vs 'What Not to Do'

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spacer Time to Learn to Love PR Measurement ffffff September 2015 - Issue #1:
Time to Learn to Love PR Measurement

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spacer New Top-Level Domain Names: Effective Marketing Tool or Digital Hype? ffffff August 2015 - Issue #4:
New Top-Level Domain Names: Effective Marketing Tool or Digital Hype?

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spacer Want to Win a PR Award? Employ Proper PR Measurement ffffff August 2015 - Issue #3:
Want to Win a PR Award? Employ Proper PR Measurement

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spacer Washington Redskins Fumble PR Measurement Claim ffffff August 2015 - Issue #2:
Washington Redskins Fumble PR Measurement Claim

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spacer Media Measurement: Sentiment Analysis Software vs. Human Analysts ffffff August 2015 - Issue #1:
Media Measurement: Sentiment Analysis Software vs. Human Analysts

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spacer 3 Case Studies of Successful PR Measurement ffffff July 2015 - Issue #4:
3 Case Studies of Successful PR Measurement

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spacer Should PR Take the Lead in Monitoring & Managing Online Customer Reviews? ffffff July 2015 - Issue #3:
Should PR Take the Lead in Monitoring & Managing Online Customer Reviews?

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spacer How Social Media Listening Can Benefit Product Development ffffff July 2015 - Issue #2:
Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations

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spacer Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations ffffff July 2015 - Issue #1:
Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations

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spacer Should Brands Pay Bloggers for Media Placements? ffffff June 2015 - Issue #5:
Should Brands Pay Bloggers for Media Placements?

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spacer How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords) ffffff June 2015 - Issue #4:
How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords)

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spacer Dark Money Political Contributions Pose PR Risks to Corporations ffffff June 2015 - Issue #3:
Dark Money Political Contributions Pose PR Risks to Corporations

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spacer Live Streaming Video: PRs Great New Opportunity ffffff June 2015 - Issue #2:
Live Streaming Video: PR's Great New Opportunity

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spacer How PR Can Win the Support of C-Level Executives ffffff June 2015 - Issue #1:
How PR Can Win the Support of C-Level Executives

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spacer Time-Based Ad Metrics Gain Popularity ffffff May 2015 - Issue #4:
Time-Based Ad Metrics Gain Popularity

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spacer The Social Media Monitoring & Measurement Imperative for PR ffffff May 2015 - Issue #3:
The Social Media Monitoring & Measurement Imperative for PR

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spacer Social Media Monitoring to Assess Corporate Threats ffffff May 2015 - Issue #2:
Redefining "Earned Media" and PR's Role

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spacer Social Media Listening Has Become Imperative for Brands, Leaders Say ffffff May 2015 - Issue #1:
Social Media Listening Has Become Imperative for Brands, Leaders Say

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spacer Google Algorithm Change Empowers Press Releases ffffff April 2015 - Issue #4:
Google Algorithm Change Empowers Press Releases

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spacer PR Lessons from Apple ffffff April 2015 - Issue #3:
PR Lessons from Apple

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spacer Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public? ffffff April 2015 - Issue #2:
Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public?

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spacer Are Attention-Based Metrics the Future of Digital Measurement? ffffff April 2015 - Issue #1:
Are Attention-Based Metrics the Future of Digital Measurement?

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spacer Who Should Manage Social Media? Public Relations? Marketing? Customer Service? ffffff March 2015 - Issue #5:
Who Should Manage Social Media? Public Relations? Marketing? Customer Service?

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spacer The Viral Power of Long-Form Articles — A Key Insight for PR & Content Marketing ffffff March 2015 - Issue #4:
The Viral Power of Long-Form Articles — A Key Insight for PR & Content Marketing

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spacer How to Turn Employees into Social Media Advocates ffffff March 2015 - Issue #3:
How to Turn Employees into Social Media Advocates

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spacer What the Pending Demise of Google+ Means for PR and Marketing ffffff March 2015 - Issue #2:
What the Pending Demise of Google+ Means for PR and Marketing

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spacer Is PR Blowing It in Digital Media? ffffff March 2015 - Issue #1:
Is PR Blowing It in Digital Media?

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spacer Top 10 PR Measurement Atrocities and How You Can Avoid Them ffffff February 2015 - Issue #4:
Top 10 PR Measurement Atrocities and How You Can Avoid Them

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spacer Three Business Benefits of Social Media Engagement ffffff February 2015 - Issue #3:
Three Business Benefits of Social Media Engagement

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spacer What Social Media Marketing Metrics Matter Most? ffffff February 2015 - Issue #2:
What Social Media Marketing Metrics Matter Most?

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spacer Whats the Real Value of Social Media Engagement? And How Can It Be Measured? ffffff February 2015 - Issue #1:
What's the Real Value of Social Media Engagement? And How Can It Be Measured?

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spacer Boolean Search Techniques for Social Media and News Monitoring ffffff January 2015 - Issue #4:
Boolean Search Techniques for Social Media and News Monitoring

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spacer The Real Value of Monitoring the Media about Competitors ffffff January 2015 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Must-Do PR Strategy: Align PR Measurement with Corporate & Brand Goals ffffff January 2015 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Social Media Monitoring to Assess Corporate Threats ffffff January 2015 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 10 Challenges Facing Public Relations Right Now ffffff December 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer 15 PR Resolutions for 2015 ffffff December 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Are Print Clips More Valuable Than Digital Clips for PR? ffffff December 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Non-Profit Organizations to Benefit from Free Media Monitoring Service ffffff December 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Optimizing the Value of Social Media Monitoring ffffff December 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Lessons from Ubers Public Relations Fiasco ffffff November 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Eight Requisites for Social Media Marketing Success ffffff November 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer How to Control Media Quotes without Breaking the Rules ffffff November 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 3 Case Studies Proving the Value of Smart PR Measurement ffffff November 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 5 PR Tactics Celebrities Employ that Companies Can Emulate ffffff October 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer The Spammy Press Release Thats Ruining PRs Credibility ffffff October 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer 5 Homework Assignments for PR to Complete before Pitching ffffff October 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 10 Easy Website Changes That Can Increase Conversions ffffff October 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer The Elements of a Perfect B2B White Paper ffffff September 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer The Best Quotes and Advice from 2014 Measurement Week ffffff September 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Use Social Listening to Improve Products and Services ffffff September 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer How Cause Marketing Can Actually Hurt Brands ffffff September 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 4 Ways to Use Location-Based Social Media Listening Data ffffff September 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 3 Ways Social Listening Benefits Colleges and Universities ffffff August 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer PR-Journalism Pay Gap Presents Challenges for the Public Relations Industry ffffff August 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer How to Create Share-Worthy PR Stories ffffff August 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 5 Non-Communication Skills That PR Professionals Need ffffff August 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results ffffff July 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer PR Recipe: The Press Release That Journalists Will Eat Up ffffff July 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Content Marketing Measurement in 5 Easy Steps ffffff July 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer The Value of Media Monitoring Beyond PR ffffff July 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Listening: The First Step to Social Media Marketing Success ffffff July 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Study: Companies that Involve PR in Strategic Planning Have Stronger Reputations ffffff June 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer NYT Just Published One of the Best Pieces of Sponsored Content Ever ffffff June 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Panda 4.0: How It Changes PR Strategies ffffff June 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Social Media Monitoring: 7 Ways PR & Marketing Can Use It More Effectively ffffff June 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 7 Brand Lessons from the Leaked New York Times Internal Report ffffff May 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Why Content Marketing Will Never Beat Earned Media ffffff May 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer PR and Marketing Laws that Changed in 2013, and What to Expect in 2014 ffffff May 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Why More Brands are Adopting Round-the-Clock Media Monitoring ffffff May 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer PR as the Corporate Conscience: The Key to Avoiding Crises? ffffff April 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer How Important Are Quotes in Press Releases? ffffff April 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Which Social Media Networks Work Best for Your Brands Goals and Audience? ffffff April 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Journalism Ethics that PR Should Consider Adopting ffffff April 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer What the State of the News Media 2014 Means for PR ffffff April 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Millennials Trust & Remember User-Generated Content ffffff March 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer 10 WordPress Plugins that Make Content Marketers Jobs Easier ffffff March 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer New PR Responsibility: Fact-Check Like a Journalist ffffff March 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer How to Earn Higher Search Rankings without Content Marketing ffffff March 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Digital Marketing Organization Areas of Focus ffffff February 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Market Intelligence Gold in Social Media ffffff February 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer CVS Quits for Good ffffff February 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Too Many Reports, Too Little Insight ffffff February 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Give Me Your News ffffff January 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Governor Christie ffffff January 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff January 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff January 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff November 2013 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff November 2013 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Bazaarvoice reviews ffffff November 2013 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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