Those of a certain age don't much "get" Twitter. Daren Rose of TwiTip tries to help the nescientes (Latin: know nothings) in Five Ways I Benefit from Twitter
. He also wrote 11 Ways to Use Twitter to Help Your Site Go Viral
and 7 Ways to Be Worth Following on Twitter
. Interestingly, VentureBeat found that 93 of the Top 100 Brands Don't Control Their Twitter Name. Now there's a reason to "get it" quickly.
Financial News Releases: What Reporters Want
. Ever wonder what financial reporters really look for in material announcement and earnings releases? Three Reuters reporters were asked that question and here's their advice to IR professionals on the DOs and DON'Ts of financial announcements. Observation: "press releases" (sent to reporters) should have different content than "news releases" (sent to Web sites that publish the content unchanged). Press releases should avoid the corporate "puff" phrases common in news releases — especially hype phrases in the first paragraph — and stick to objective reporting.
Is Your Blog Leaking Trade Secrets
. This article, published about a year ago, carries an important warning about monitoring your own corporate bloggers. It also provides guidelines on preventing data leaks by developing blogging policies and then training company bloggers.
If you're working overtime to create or refine your corporate blog, you'll be interested to read the Study: Consumers Don't Trust Corporate Blogs
Corporate Reputation Management on the Internet
: A compilation by IRM Consultants of 20+ articles from top journals on managing your corporate online reputation.
New Media, New Influencers and Implications for Public Relations
: A study by the Institute of Public Relations examines how consumer voices in blogs and other consumer discussion media influence public opinion and affect corporate reputation — and how corporate public relations practitioners are utilizing the new social media to reach and influence the new influencers.
A repeat from last month, Article Submission Sites
lists over 200 Web sites where you can submit white papers and other documents.
Just for fun, The Top 10 PR Blunders of 2008
, compiled by Fineman PR. Add to those gaffes the story of how Spirit Airlines managed to screw up
the feel good story of US Air 1549 that crash landed safely in the Hudson river.