New Approaches to Broadcast News Monitoring
CyberAlert Introduces New Internet Measurement Data
Optimizing and Measuring News Releases on the Internet
2005 PR Summit - New York - May 2-3
Participate Now in Worldwide Media Measurement Survey
F.r.e.e Trial: Internet Monitoring Service

    Google (www.google.com) and Yahoo (www.yahoo.com) both announced new video monitoring services in January. The new services enable searchers to easily find video clips on the Internet containing specific key words. In this comprehensive article (1,300 words), Bill Comcowich analyzes the strengths, limitations and costs of the available broadcast news monitoring services including Video Monitoring Service (VMS), Multivision, local news monitors and their cooperatives, and streaming video services such as Blinkx, TVEyes, and Critical Mention. Go to Full Article

    CyberAlert, the worldwide media monitoring service, has announced that all its media monitoring services now include measurement/circulation data on each clip. The data for each clip includes Web Rank, News Rank, Reach Per Million, National OTS (opportunities to see), and Print Circulation, if applicable. The data is based on a sample of millions of Web users who voluntarily have installed a special measurement toolbar attached to their Internet Explorer Web browser. The data enable PR professionals to accurately measure reach of news articles on the Internet. There is no additional charge for the measurement data during the beta test period. Go to Full Article

    The Internet has become a crucial component of any news release distribution strategy. PR professionals can extend the reach and improve the effectiveness of corporate news releases by targeting specific audiences on the Internet, carefully crafting and utilizing key words, maintaining a continuous Internet presence for each corporate or brand story, and performing appropriate measurement of exposure/reach and readers clicking through to the corporate or brand web site. This comprehensive article (2,100 words) offers detailed tactics and techniques to achieve greater success from press releases on the Internet. Go to Full Article

    Through high-profile case studies of successful cutting-edge campaigns and real life examples of cost-effective internal measurement techniques, the 2005 PR Summit will provide communicators with the tools they need to stay ahead of the curve in the industry. Learn how America's top companies leverage communications to build their brand. Hear from Hallmark Cards, Procter & Gamble, Ciao Bella, Ford, GE and many more. Visit www.iirusa.com/prsummit for more information and to register. Registration Priority Code: XM1798CA