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Monitoring Library
Media Monitoring News Archives
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A Service for PR and Marketing Professionals • May 2007
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Articles This Issue
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The 12 Biggest Mistakes in Crisis PR
All organizations are vulnerable to crises. Lawsuits, accusations of impropriety, safety or pollution concerns, sudden changes in ownership or management, and other volatile situations are almost inevitable for most every large organization. Almost by definition, a crisis in a company or not-for-profit organization is NEWS and as a result the media gloms on HARD.
How best to deal with a crisis? Learn here from others' communications mistakes during PR crises. Jonathan Bernstein, president of Bernstein Crisis Management LLC, www.bernsteincrisismanagement.com, author of Keeping the Wolves at Bay: A Media Training Manual and editor of the free email newsletter, "Crisis Manager" has detailed twelve communications mistakes during crises. The mistakes include: playing ostrich; addressing issues, but ignoring feelings; not listening to stakeholders; assuming truth will triumph; and eight others. Full Article >
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Low Cost/No Cost PR News Release Distribution Services
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New Monitoring and Clipping Service Delivers Only One Clip of Any Given Story Containing Client's Key Words; Filters Out Clips from Other Sources
CyberAlert has introduced a new news monitoring, clipping and briefing service dubbed CyberAlert SSE that delivers only one clip each day of any news story containing the client's key words, not matter how many news sources carry the story. The online press clipping service automatically filters out clips of the same article that appear the same day in other news sources. SSE is an acronym for "same story exclusion".
The software algorithm weeds out identical and nearly indentical clips. If a news source re-writes a syndicated article or writes an original version of the story, then CyberAlert SSE delivers the clip.
Traditional news monitoring and clipping services deliver news clips from all sources where the story appears — and levy a separate fee for each and every clip.
"Many clients have requested a one clip per story service — and no other media monitoring organization provides such service," said William J. Comcowich, CEO of CyberAlert.
While public relations professionals usually want to see all news clips from all news sources to measure reach and impact of a story, many corporate functions such as marketing, competitive intelligence, investor relations and market research prefer not to see every last news clip.
Customers wanting to receive every news clip can continue to use the CyberAlert 4.0 news monitoring service that delivers all clips from 42,000+ online news sources worldwide in 20+ languages. Both news monitoring services include a searchable clip archive (Digital Clip Book™), enabling users to quickly and easily sort and find delivered news clips.
Compared with traditional press clipping services which charge per clip fees, the new CyberAlert SSE service substantially reduces the cost of news monitoring. The new service charges a low flat monthly fee with no per clip charges. By reducing repetitious clips to near zero, the new SSE one clip per story service also saves user time and increases productivity.
Additional information about CyberAlert SSE news briefing service and a no-risk 14-day free media monitoring trial of CyberAlert SSE and other media monitoring services is available on the CyberAlert website ( www.cyberalert.com) or by calling CyberAlert at 800-461-7353.
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Blogging & The Law: How to Stay Out of Trouble
Blogging has become a veritable land mine of potential legal issues, especially for U.S.-based bloggers. The situation isn't helped by the fact that the law in this area is constantly in flux. All bloggers need to understand the variety of laws that affect their blogging.
A comprehensive article on blogging and the law is available at http://www.avivadirectory.com/blogger-law/. The article highlights twelve of the most important US laws when it comes to blogging and provide simple and straightforward tips for safely navigating them.
The article is organized around key legal issues and questions in blogging including: whether to disclose paid posts; legality of deep linking ; legal use of pictures and thumbnails; domain name trademark issues; Shield Laws; tax law issues in blogging; the duty to monitor blog comments and liability; handling private data about users; and more.
For each issue/question, the article outlines the applicable law and provides guidance on how bloggers can stay out of trouble.
Most every PR and communications professional in any organization with blogs and bloggers will learn something important from this article. Highly Recommended. Full Article >
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Using Press Releases to Drive Web Site Traffic
As Publisher and Executive Editor of Web Digest For Marketers ( www.wdfm.com), Larry Chase sees teeming hordes of press releases and pitches asking for coverage in his marketing newsletter. Trouble is, 99% of them are useless to him and his readers, he says. In a recent article, he shared his top 10 tips for making news that drives traffic to the organization's web site. Full Article >
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PR Grants Awarded to Non-Profit Organizations
For the fourth consecutive year, CyberAlert has awarded PR Grants to worthy not-for-profit organizations.
More than 400 not-for-profit organizations applied for the grants and CyberAlert announced 24 PR Grants for 2007. The total retail value of the 24 awards approximates $65,000.
The grants consist of one year of free news monitoring service with CyberAlert 4.0. All not-for-profit, educational and charitable organizations in the United States and Canada are eligible for the grants, except previous grant winners.
The award winners for 2007 include Keep America Beautiful, Lance Armstrong Foundation, The Medicare Rights Center, Sierra Club of Canada, World Federation of Mental Health, 100 Black Men of America, C3: Colorectal Cancer Coalition, Center for Constitutional Rights, Environmental Literacy Council, Guttmacher Institute, The Immigrant Legal Resource Center, RAINN: Rape, Abuse, and Incest National Network and a set of grants to literacy organizations.
The CyberAlert web site contains a complete list of grant winners and grant application. CyberAlert accepts applications throughout the year. Grant applications close on December 31 and are reviewed in the first quarter of the year.
In the grant announcement, William J. Comcowich, President and CEO of CyberAlert stated: "The grant program is a direct, tangible way for our company to give back to the public relations profession that has helped our business grow and expand over the past six years."
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Media Relations Conference:
Summit on Corporate, Product and Crisis Communications
The upcoming Media Relations 2007 conference "Breaking the Mold: New Media, New Messages, New Technologies" will be held June 10-12 in Washington, DC at the Marriott Wardman Park Hotel
Sponsored by Bulldog Reporter, the conference focuses on enhancing PR skills including such topics as:
| | • | New techniques for measuring the ROI of online PR |
| | • | How to establish your company or CEO as a thought leader |
| | • | Preparing your CEO for crisis |
| | • | Handling PR overload in the face of exploding technologies |
| | • | How to get your boss to listen to you and take your advice |
| | • | Techniques for more powerful, more confident telephone pitching |
| | • | Secrets of creating riveting email releases and pitches |
| | • | How to win media support for tough, unpopular causes |
| | • | SEO magic — powerful new PR tool for multiplying coverage |
| | • | How to make news when there is no news |
| | • | Exploiting new PR opportunities with social media |
| | • | And more |
In the summit's "meet the editors" sessions, participants can meet and question reporters, bureau chiefs and producers from such media as BusinessWeek, National Public Radio, The Wall Street Journal, USA Today, Reuters, AARP: The Magazine, UPI, and Washington Post.
For more details and registration information, go to www.bulldogreporter.com or call 800-959-1059.
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State of the News Media 2007
The State of the News Media 2007 is the fourth edition of an annual report on the health and status of American journalism. The study is the work of the Project for Excellence in Journalism, a non political, non partisan research institute that is part of the Pew Research Center in Washington. The study is funded by the Pew Charitable Trusts. Totaling more than 160,000 words, the full report is thorough almost to a fault, providing corporate communications professionals real insight into changes affecting all elements of journalism today including newspapers, online, network TV, cable TV, local TV, magazines, and radio.
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F.r.e.e Media Monitoring Trial
CyberAlert is now offering a 2 in 1 no-risk 14-day F.R.E.E TRIAL of both its CyberAlert 4.0 online news monitoring and clipping service and its CyberAlert TV broadcast news monitoring service. The online news monitoring service monitors over 25,000 online news sources worldwide in 20 languages while the TV news monitoring service monitors the closed caption text of all news programs on more than 500 TV stations in the U.S. The F.R.E.E. TRIAL is available by completing a simple online form at https://secure.cyberalert.com/ftorderX.html. Service starts the next day. No credit card is required. In its special promotion, CyberAlert is offering a 2 for the price of 1 news monitoring special. New clients who order the news monitoring service at the regular retail price of $225/month for online news monitoring also receive the broadcast monitoring service at absolutely no additional charge for one year.
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Job Openings: PR and Marketing
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PR Internship Available (Connecticut)
CyberAlert ( www.cyberalert.com), a media monitoring service, is accepting applications from college students majoring in communications, public relations, journalism or marketing for a summer internship (three months) program in corporate communications. The positions will be at least half time and paid at the rate of $10 per hour (not great, but better than life guarding, and a lot to learn). The intern(s) will work on a wide range of corporate communications including press releases, case studies, pay-per-click ads, web page development, customer service and more. The internship is located in Stratford, CT. Letters of application describing the applicant's interest in the position, qualifications and background should be sent to intern@cyberalert.com.
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Most Read Articles from Previous Issues
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©Copyright 2007, CyberAlert, Inc. All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
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