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A Service for PR and Marketing Professionals • May 2005
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Headlines This Issue
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CyberAlert Launches CyberAlert TV
Monitoring Service
CyberAlert, the worldwide media monitoring service, has launched a new broadcast monitoring serviced called CyberAlert TV. The new CyberAlert TV service monitors the closed caption text of cable news channels 24/7, newscasts of national TV networks, and all scheduled news programs of local TV stations in the top 100 U.S. markets. In all, the broadcast news service monitors over 1,800 hours of news per day on more than 600 TV networks and local stations.
The new TV news monitoring service is fully integrated with CyberAlert's other online media monitoring services including CyberAlert 4.0 which monitors 25,000 online news sources worldwide in 17 languages; Netpinions which monitors consumer "buzz" in 100,000+ message boards, forums, and Usenet news groups; and BlogSquirrel, which monitors 5+ million blogs (Weblogs) each day.
CyberAlert is offering a limited time 14-day no-risk f.r.e.e trial of the new CyberAlert TV service at https://secure.cyberalert.com/ftorder.html.
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Please forward Media Monitoring News to your friends in PR.
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Vlogs (Video Blogging): Potent New Media
While mania over blogs reaches froth levels, early adopters are latching on to Vlogs — video blogs, a new media that makes it easy to post AV (audio/video) files on the Internet. With the advent of vlogs, amateur video now has a worldwide distribution channel. With new, easy-to-use video production tools, most anyone can become an online film and video producer. What are the implications for PR and marketing of the nascent vlogs movement?
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F.r.e.e BlogSquirrel Blog Monitoring Trial
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Preparing Executives for Media Interviews
Many executives prepare for a media interview by making a list of potential questions. Wrong! The first and most important preparation is to generate a list of your key message points for the interview — the one, two or three key messages that you want the reporter to include in the story and the audience to take away from the story. Learn more about the techniques of preparing messages and sound bites in this in-depth article by TJ Walker of TJ Walker Inc, a media trainer and presentation coach who specializes in helping senior officers of public corporations become better communicators. |
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The Truth About Website Analytics
Web analytics is growing more sophisticated, developing methods for measuring media, understanding customers, predicting trends and assessing return on investment (ROI). But, there's a dirty little secret: all the analytics are based on flawed numbers. Brandt Dainow, CEO of Think Metrics and web analytics guru, provides in-depth analysis of the problems of Web measurement. He explains why current analytics systems can't precisely count visitors, visits, or duration of visits. And, most importantly, he explains the causes of the fuzzy numbers and provides guidance on how to work around the problems to obtain worthwhile metrics. |
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Key Word Advertising in PR
Generally, public relations practitioners focus on obtaining free publicity placements and only rarely purchas advertising space. In the new media environment, however, PR professionals may opportunistically consider the use of paid key word sponsored links in Google and Yahoo!, to increase exposure of corporate PR messages to larger and broader audiences.
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Must Read Articles for PR and Marketing
Blogs will change your business
BusinessWeek, May 2, 2005
http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
Quotes:
- Blogs are turning [mass media] on its head...everyone is a potential publisher.
- Companies over the past few centuries have gotten used to shaping their message. Now they're losing control of it.
- Companies have to learn to track what blogs are talking about, pinpoint influential bloggers and figure out how to buttonhole them, privately and publicly.
- "I'm amazed people don't get it yet. Never in the history of market research has there been a tool like this." Jeff Weiner, SVP, Yahoo.
- Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later
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F.r.e.e Media Monitoring Trial
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©Copyright 2005, CyberAlert, Inc. All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
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