The "Best of the Web" Newsletter highlights "white papers", articles, conferences and webinars, and services of value to public relations and marketing professionals. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com
), the media monitoring company, as a service to its customer base in public relations and marketing. The newsletter is distributed to the e-mail distribution list of Media Monitoring News. MMN is among the largest circulation newsletters on public relations with distribution to over 150,000 public relations and marketing professionals in the US, Canada, and the UK.
Great PR Articles:
The Social Media Compendium
This month’s issue of Great PR Articles focuses on the very hot topic of social media. This wide-ranging compilation of best PR articles provides real insight for both social media novices and advanced practitioners.
Creating Value: Public Relations and the New Brand Value
, a white paper from the Council of Public Relations, explores how winning companies are increasingly eschewing advertising and instead deploying social and conventional media in ways designed to enhance the perceived value they deliver to customers.
In Social Media Marketing Tactics and Resources
, social media expert Lee Odden writes on trends and resources in social media for marketing and PR.
Forrester’s Social Technographics Report
creates a “ladder” of different levels of social media participation as a coherent approach to build social media activities starting with your target audience and determining what kind of relationship you want to establish with them.
Andy Beal of Marketing Pilgrim offers Social Media Monitoring Tools: 26 Free Tools for Buzz Monitoring
— the ultimate tool kit for do-it-yourselfers. Low-cost subscription media monitoring services such as CyberAlert (www.cyberalert.com
) argue, however, that they are more time-efficient and cost effective than do-it-yourself social media monitoring.
Top Ten Drug Companies in Social Media
by Ron Callari in InventorSpot provides excellent examples of utilizing social media for both promotion and education. The many examples can be applied to many different industries and companies.
Robin Neifield in ClickZ offers The Corporate Face on Facebook
, a look at how corporations can use multiple Facebook pages for different internal and external communications objectives.
In Six Mistakes to Avoid when Using Social Media
on MarketingWeb, Diane Charton, MD of Acceleration Media shares some invaluable insight into the common mistakes that companies make when approaching social media and cautions on how to avoid them.
Zak Stambor at Ragan.com examines How Southwest Juggles Social Media Channels
including its corporate blog.
Ten Harsh Truths about Corporate Blogging
by Paul Boag in Smashing Magazine is a must-read before you start a corporate blog.
The savvy Ann Handley of MarketingProfs asks Should CEO’s Blog?
…and provides answers.
Avoiding the Dark Side of Social Media
offers advice on how businesses can use social media correctly and not be tripped up on lurking issues.
10 Ways to Use Twitter as a Business Tool
by John Jantsch. The title says it all.
In Ten Habits of a Savvy Twitterer
, Stephanie Quilao (“Steph”). a Twitterer with 45,000 followers, explains with great insight how to get more followers. Bottom line: you have to be genuine and stand for something. People have to like what you stand for, what you’re about, and what you have to offer.
A much longer white paper from Prime Point Foundation in India examines How to Twitter Effectively
. It’s a thorough indoctrination to Twitter and its jargon.
On iMedia Connection, Denise Zimmerman examines How to Use Twitter to Mitigate a Crisis
Evan Gerber writes on Making Twitter Success Measurable
Andy Sernowitz, a recognized guru in social media, lays out the The 3 characteristics of a great word of mouth topic
. Short and to the point.
Blog with Integrity
offers a succinct code of ethics for bloggers.
Fluent: The Razorfish Social Influence Marketing Report
offers in-depth analysis and unique insight on uses and measurement of social media in marketing and PR.
“The Measurement Standard” offers The Social Media Compendium
, a comprehensive list of worthwhile articles on measuring social media. Among the articles, Katie Paine expounds on 7 Steps to Measurable Social Media Success
and Jim Macnamara provides another take on social media measurement in 10 Social Media Metrics: How to Make Social Media More Measureable
How do you know your social media efforts are producing results? In ClickZ, Gary Stein outlines the Five Biggest Mistakes in Measuring Social Media
Review sites are an often overlooked but influential part of social media. Neal Leavitt writes in iMedia Connection on 6 Steps to Controlling Brand Buzz on Review Sites
And, if this compilation of social media articles isn’t enough for you, Mashable offers a collection of "15 Free Social Media White Papers and Ebooks
" that includes papers from Carnegie Mellon, American Express and social media consultant Chris Brogan who writes about Social Media and Social Networking Starting Points
for businesses that want to get into social networks and social media.
Finally, since most PR professionals have children or grandchildren, here’s a list of Great Web Sites for Kids
, a well-researched selection courtesy of the American Library Association. Makes a great home page for a kid’s computer.
CyberAlert Announces New Twitter Monitoring,
Automated Clip Translation and “News on Your Site”
CyberAlert, a leading worldwide media monitoring service, today announced three new features and services. The services are “Automated Translation” of non-English language clips; “News on Your Site,” a quick and easy-to-use way for clients to publish clips on their website; and Twitter monitoring, an automated method to continually monitor Twitter tweets for key words and phrases. More Info >
Upcoming PR & Marketing
Conferences / Seminars / Webinars
, sponsored by CIPR will be held in Bristol, United Kingdom, on September 22, 2009. For more information on the workshop, and to register, see their website: http://new.cipr.co.uk/workshops/?iid=167
Positioning Your Business for Success in 2010
, sponsored by PRSA, will be held on September 23, 2009, starting at 3 pm Eastern. For more information and to register, see the website: http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=579
Honing Your Social Media Skills While Networking in Atlanta
, sponsored by PRSA, will be held in Atlanta, Georgia, on September 24, 2009. There will be no walk-ins so register by September 21, 2009, at the registration website https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=552
The Power of Conversation: Developing a Social Media Strategy That Works
, hosted by Scott Meis, will be held on September 29, 2009 from 3 - 4:30 pm Eastern time. See their website https://store.ragan.com/ProductDetails.asp?product=Y9TC16&listshow=Webinars&catid=FB9AE2D34AB9403EAEFAFD67FBA5530B&grfr=Yes
Corporate PR Video Conference
, sponsored by Bulldog Reporter’s PR University, will be held in New York City on October 5, 2009. See their website http://www.infocomgroup.net/prVideo/
for more details.
Social Media and New Media PR Boot Camp
, hosted by Eric Schwartzman, will be held in Chicago, Illinois, on October 15 and 16, 2009. See the website https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=541
for more information and to register.
Conference, sponsored by eMarketing Association will be held in Atlanta, Georgia, on October 28 and 29, 2009. See the registration website http://www.emarketingassociation.com/2009/Atlanta/register.html
for more details.
The 2009 Critical Issues Forum - Aftershock: Rebuilding Trust and Confidence in 2010
, sponsored by The Council of Public Relations Firms, will be held at the Yale Club in New York City on October 29, 2009. You can see more details and register at their website http://www.prfirms.org/index.cfm?fuseaction=Calendar.eventDetail&eventId=46&nodeID=1
PR in Times of Crisis — from Austerity to Opportunity
, the 2009 summit sponsored by the IPRA, will be held in London, UK on October 30, 2009. For more information and to register for the summit please see the website: http://www.ipra.org/detail.asp?articleid=1369
Social Media Boot Camp for Corporate Communicators
, hosted by Mark Ragan and Jim Ylisela, will be held in:
| ||• ||Chicago, IL, on September 229
| ||• ||New York, NY, on October 8
| ||• ||Charlotte, NC, on October 20
| ||• ||Salt Lake City, UT, October 23
| ||• ||Atlanta, GA, November 6
| ||• ||Chicago, IL, December 4
| ||• ||Orlando, FL, December 8
Register for the Boot Camp nearest you at: https://store.ragan.com/ProductDetails.asp
Delivering Value, the 2009 PRSA International Conference
, will be held in San Diego, California, from November 7 — 10, 2009. The keynote speaker this year will be Arianna Huffington. If you register before September 25, 2009, you can save $200. For more details see http://www.prsa.org/ic2009/index.html
Using Blogs and Social Media to Reach the Traditional Media
, sponsored by PRSA and hosted by Josh Hallet, will be held on November 19, 2009. For more information please see the registration website http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=554
2010 PR Media Monitoring Grants
Available to Not-For-Profits
For the seventh consecutive year, CyberAlert, Inc. (www.cyberalert.com
) the online media monitoring company, will award a minimum of 15 public relations grants to not-for-profit organizations. Each grant consists of one full year of free news monitoring / press clipping services, ranging in value from $2,700 to $3,900. In the previous six years, CyberAlert has awarded 124 grants to not-for-profit organizations, including 22 grants in 2009, with an aggregated value of over $275,000. Here’s the list of 2009 grant recipients
All not-for-profit, educational and charitable organizations in the United States and Canada are eligible to apply for the grants, except previous grant recipients. CyberAlert is accepting grant applications until December 31 and will announce the grant recipients in January. More information and a simple and secure grant application is available online at https://secure.cyberalert.com/grants.html