Article Submission Sites
lists over 200 Web sites where you can submit white papers and other documents. Every listing contains URL of the web site, Google Page Rank, Alexa traffic information and date when web site is started. An invaluable resource to increase article placements and viewership. And here's another List of Submission Sites
Chris Brogan (www.chrisbrogan.com
) offers up 50 Ways Marketers (and PR Professionals) Can Use Social Media to Improve Their Marketing (and PR)
. It's chock full of practical ideas and approaches to employ social media including Twitter, Facebook, MySpace, and LinkedIn. Wikipedia offers a List of Social Media Websites
— far more than you ever imagined.
Legal Issues: The Aviva Directory published 12 Important U.S. Laws Every Blogger Needs to Know
. The article includes a neat little "How to Stay Out of Trouble" section for each law. In addition, Joseph Lewczak of Davis & Gilbert LLC writes "Viral Campaign Aren't Immune from Ad Rules"
. And Nina Yablock writes on "How to Keep Your Blog Out of a Courtroom"
in MarketingSherpa. It's worth setting up the free trial of MarketingSherpa, a first rate resource for insight on marketing and public relations.
In The Online Pressroom: A Requirement for Any Company Website
, Jon Boroshok outlines a 10-point usability test containing practical advice on content and organization for an online pressroom.
SEOptimize offers up a List of 78 Search Engine Marketing and SEO Resources
. It's about a week's worth of reading. And the most crucial resource is the Google Search Engine Optimization Starter Guide
— most everything you need to know about SEO in one PDF document.
An older but still relevant article, Blogs Are the New Trade Press
by Greg Jarboe makes the case that bloggers with specialty industry knowledge are replacing trade publications as the in-depth resource for niche topics. Obvious conclusion: Identify bloggers in your "space" and treat them like trade journal writers.
Want to Measure Social Media ROI: Pick a Metric
takes a rational look at the confusing world of social media measurement / analysis.
In this time of horrible downsizing, Guy Kawasaki talks about "The Art of Laying Off People"
. Among the advice: Do it all at once, not in dribs and drabs and include your "favorite" in the layoff.
In four posts (start at the bottom of the page) Advergirl (Leigh Householder) has an original take on how companies and brands should use social media in Social Manifesto
. And How To: Using Social Media Strategically
looks at the same subject through a somewhat different prism. Finally, in Dow Jones Steers Marketing with Plenty of Social Media Data
, MarketingSherpa looks at 7 major strategies for implementing social media on your web site.
This one's not free. WOMMA has just released the latest industry research in an easy to follow textbook. The Measuring Word of Mouth - Vol. 4
contains 20 original papers on word-of-mouth measurement in 200+ pages. $65 for non-members.