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Monitoring Library

Media Monitoring News Archives

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Media Monitoring News
CyberAlert CyberAlert CyberAlert CyberAlert
 Professional Education Service  
      •        December 2008
Articles This Issue

Media Monitoring Check-Up

With the tumult of today's financial crisis affecting virtually every company and organization in some way, it makes sense to take a close look at corporate media monitoring processes, procedures and costs so that you can make appropriate changes before the turn of the year.

This article offers four major suggestions on how to evaluate your present approach to media monitoring of news and consumer discussion and implement changes to achieve better results at lower cost in 2009.

> Full Article

Media Monitoring Triple Play

2009 PR Grants Available for Not-for-Profit Organizations

For the sixth consecutive year, CyberAlert, LLC (www.cyberalert.com) the online media monitoring company, will award a minimum of 15 public relations grants to not-for-profit organizations. Each grant consists of one full year of free news monitoring / press clipping services, ranging in value from $2,700 to $3,900. In the previous five years, CyberAlert has awarded 102 grants to not-for-profit organizations, including 29 grants in 2008, with a aggregated value of over $275,000. Here's the list of 2008 grant recipients.

All not-for-profit, educational and charitable organizations in the United States and Canada are eligible to apply for the grants, except previous grant recipients. CyberAlert is accepting grant applications until December 31 and will announce the grant recipients in January. More information and a simple and secure grant application is available online at https://secure.cyberalert.com/grantsX.html.

Viral Videos for PR: Guidelines for Success

Online video is the latest publicity tactic in public relations. Everyone seems to be grabbing a video camera in pursuit of the "viral video" that will catapult a product into prominence. Indeed, video has emerged as a key communications language of the web and the explosion of video on the Internet offers extraordinary PR opportunities. Failure to speak the new video language is a huge impediment in communicating your corporate or brand message. This article takes an in-depth look at the characteristics of successful online videos and provides guidelines to conceive, create and distribute an online "smash hit" video.

> Full Article

A Customer Success Program Is Your Best PR Tool

Who is your best possible salesperson? It's a happy customer who tells other people how great you are.

Customer references are so much better than traditional advertising because they provide a critical third party endorsement that gives your prospective customers peace of mind about choosing to work with you.

This article by Richard Berman, a promotional writer specializing in the marketing of customer success stories (customersuccess@gmail.com) provides detailed tips to develop a successful customer reference campaign.

> Full Article

Try Our No-Risk Free Trial

Recommended Reading: Recent PR Articles of Note

Article Submission Sites lists over 200 Web sites where you can submit white papers and other documents. Every listing contains URL of the web site, Google Page Rank, Alexa traffic information and date when web site is started. An invaluable resource to increase article placements and viewership. And here's another List of Submission Sites.

Chris Brogan (www.chrisbrogan.com) offers up 50 Ways Marketers (and PR Professionals) Can Use Social Media to Improve Their Marketing (and PR). It's chock full of practical ideas and approaches to employ social media including Twitter, Facebook, MySpace, and LinkedIn. Wikipedia offers a List of Social Media Websites — far more than you ever imagined.

Legal Issues: The Aviva Directory published 12 Important U.S. Laws Every Blogger Needs to Know. The article includes a neat little "How to Stay Out of Trouble" section for each law. In addition, Joseph Lewczak of Davis & Gilbert LLC writes "Viral Campaign Aren't Immune from Ad Rules". And Nina Yablock writes on "How to Keep Your Blog Out of a Courtroom" in MarketingSherpa. It's worth setting up the free trial of MarketingSherpa, a first rate resource for insight on marketing and public relations.

In The Online Pressroom: A Requirement for Any Company Website, Jon Boroshok outlines a 10-point usability test containing practical advice on content and organization for an online pressroom.

SEOptimize offers up a List of 78 Search Engine Marketing and SEO Resources. It's about a week's worth of reading. And the most crucial resource is the Google Search Engine Optimization Starter Guide — most everything you need to know about SEO in one PDF document.

An older but still relevant article, Blogs Are the New Trade Press by Greg Jarboe makes the case that bloggers with specialty industry knowledge are replacing trade publications as the in-depth resource for niche topics. Obvious conclusion: Identify bloggers in your "space" and treat them like trade journal writers.

Want to Measure Social Media ROI: Pick a Metric takes a rational look at the confusing world of social media measurement / analysis.

In this time of horrible downsizing, Guy Kawasaki talks about "The Art of Laying Off People". Among the advice: Do it all at once, not in dribs and drabs and include your "favorite" in the layoff.

In four posts (start at the bottom of the page) Advergirl (Leigh Householder) has an original take on how companies and brands should use social media in Social Manifesto. And How To: Using Social Media Strategically looks at the same subject through a somewhat different prism. Finally, in Dow Jones Steers Marketing with Plenty of Social Media Data, MarketingSherpa looks at 7 major strategies for implementing social media on your web site.

This one's not free. WOMMA has just released the latest industry research in an easy to follow textbook. The Measuring Word of Mouth - Vol. 4 contains 20 original papers on word-of-mouth measurement in 200+ pages. $65 for non-members.

Save Now on Media Monitoring Services: CyberAlert End of Year Promotion

CyberAlert is offering new and existing customers a special end of year discount: buy one and get 50% off any other media monitoring service. Anyone ordering CyberAlert 5.0 online news monitoring service will receive 50% off any additional media monitoring service including CyberAlert TV, Netpinions, BlogSquirrel, and CyberAlert VDO. There are additional discounts when ordering three or more services together. (See 3 for 1 offer above.) Try all the services for 14-Days at absolutely no cost or call 800-461-7353 for more information and a price quote.

Job Openings: PR and Marketing


Best of Previous Issues


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