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Media Monitoring News Archives

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Happy New Year!
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Media Monitoring News
January 2011

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Information Industry Outlook in 2011: Looking for Revenue in All the Right Places
  Tim Marklein Takes Measure of Changes Coming to PR Measurement
  The 11 Unwritten Laws of Reputation Management
  How to Un-Google Yourself and Push Bad News Off Page 1
  PR Lessons from 2010 — The Year of the Mega Crisis
  Eleven Digital Trends to Watch in 2011
  Public Relations: Rise of the Image Men
  Your Followers Are No Measure of Your Influence
  Facing WikiLeaks Threat, Bank Plays Defense
  The Future of Social Shopping
  125 Tips for Building an Irresistible Brand
  The 20 Most Hilarious and Clever Print Ads Ever
  2010's Most Shared Videos
  LSSU's 36th Annual List of Banished Words
  Reading Wife's E-Mail Illegal? Man Faces Up to 5 Years
  10 Ways to Get the Most Out of Technology
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Information Industry Outlook in 2011: Looking for Revenue in All the Right Places

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Sometimes PR and marketing professionals are so focused on the current project that it's hard to step back to look at the bigger picture. Outsell, a marketing research organization, makes the task easier with an in-depth report entitled Information Industry Outlook in 2011: Looking for Revenue in All the Right Places. The report covers: Industry drivers and forecast data for 2011; Outsell's assessment of content software technologies that matter; key trends shaping the information industry; predictions on the industry; watch list of innovators and disruptors; recommended actions for information providers.

Tim Marklein Takes Measure of Changes Coming to PR Measurement

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Tim Marklein executive VP of measurement and strategy at Weber Shandwick, provides his insights in an interview appropriately titled Tim Marklein Takes Measure of Changes Coming to PR Measurement including integrating traditional media and social media analysis.

The 11 Unwritten Laws of Reputation Management

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"Every reputation has an Achilles heal" and "Your reputation will come under attack" and "Being stubborn is more expensive than saying you're sorry" are the core three of The 11 Unwritten Laws of Reputation Management by Andy Beal. A worthwhile read.

How to Un-Google Yourself and Push Bad News Off Page 1

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When your reputation inevitably comes under attack (see above), the criticism often turns up on the first page of organic Google search listings. In How to Un-Google Yourself, Marc Macias explains how to get the story removed from the Google index or push it down onto the second or subsequent pages (which few searchers look at).

PR Lessons from 2010 — The Year of the Mega Crisis

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More than one commentator has observed that corporations this past year provided more than one textbook example of how not to handle a crisis. PR Lessons from 2010 draws some universal crisis management principles from the year's PR stumbles.


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Eleven Digital Trends to Watch in 2011

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Eleven Digital Trends offers up some prognostication on what will be "new" or "more important" in communications in the coming year. More importantly, the slide show includes recommendations on how to capitalize on the trends.

Public Relations: Rise of the Image Men

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Public Relations: Rise of the Image Men looks through a different prism than most textbooks in recounting the early days of "principled pr" with Ivy Lee and Edward Bernays and how public relations has evolved into 'reputation laundering' and 'spin' in social media "to manipulate the public mind in pursuit of corporate or political goals."

Your Followers Are No Measure of Your Influence

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Popularity on Facebook and Twitter does not necessarily translate into the ability to change behavior according to Your Followers Are No Measure of Your Influence, which is a good companion article to the recently-cited Social Media and Numbers: Why They Don't Matter.

Facing WikiLeaks Threat, Bank Plays Defense

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What action would you take if word leaked that WikiLeaks was threatening to leak damaging information about your organization. Facing WikiLeaks Threat, Bank Plays Defense chronicles the steps that Bank of America is taking. It's worth reviewing BAC's approach, though many PR professionals would argue over some of their moves.

The Future of Social Shopping

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Retailers are exploring new frontiers in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.

According to The Future of Social Shopping, web retailers are quickly adopting social sign-on, which allows consumers to log in to their Facebook account instead of registering on an e-commerce site. Social sign-on gives retailers access to rich profile information for targeting customers. It's not just retailers that can adopt this new approach.

125 Tips for Building an Irresistible Brand

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Building a brand through advertising, marketing or public relations requires first an understanding of the company (and its executives), the brand, the audience, and the competition. Developing that profile comprises 75 of the 125 tips for Building an Irresistible Brand, which provides a set of questions to use when setting out to develop a promotional program for a brand.

The 20 Most Hilarious and Clever Print Ads Ever

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The 20 Most Hilarious and Clever Print Ads Ever features ads with almost no copy and powerful visual imagery that communicates the features and benefits of the product — with humor as the clincher. These ads, combined with an earlier article on the Brilliant Marketing Campaigns that Stopped Traffic, offer insight on how visual images can be used to tell a story — in advertising, marketing or public relations.

2010's Most Shared Videos

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YouTube has posted what it deems to have been the top 10 Most Shared videos of 2010 — videos from the past year that had the most views from social networks like Facebook and Twitter. Each of the top 10 had at least 1.5 million views via such sharing platforms. Most are just plain fun. Our favorite: the wonderful surprise of the Christmas Food Court Flash Mob, Hallelujah Chorus. But as you watch it just remember that there were at least three camera crews present and the chorus probably performed it more than once. Bottom line: it was likely a staged performance to promote a production company.

LSSU's 36th Annual List of Banished Words

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"Refudiate" and "mama grizzlies" are among Lake Superior State University's 36th Annual List of Words Banished from the Queen's English for Mis-use, Over-use and General Uselessness. The biggest vote-getter? Viral. Our vote goes to "I'm just sayin."

Reading Wife's E-Mail Illegal? Man Faces Up to 5 Years

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Where does privacy begin — and end? A Michigan man went through an e-mail account on a password-protected laptop he shared with his wife because he thought she was having an affair. (She was.) He was prosecuted using a Michigan statute normally applied to identity theft or stealing trade secrets. Now, he may face up to five years in jail, according to Reading Wife's E-Mail Illegal? It's a complicated and bizarre story, but it delivers a clear heads up for everyone about privacy and the law.

10 Ways to Get the Most Out of Technology

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An article more on the personal than business level, 10 Ways to Get the Most Out of Technology offers practical tips on getting the most from your gadgets and the Internet.


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PR Meetings, Seminars, White Papers

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Social Media for Pharma, a two-day seminar presented by Marcus Evans, will be held from January 13 - 14 in Washington, DC. The cost for this seminar is $2,500.

How to Avoid Legal Pitfalls with Your PR Initiatives, a webinar by PR News Online, will be held on January 13, beginning at 1:30 pm Eastern time. The cost for this webinar is $329.

Location-Based Marketing & PR, a webinar sponsored by Bulldog Reporter, will be held on January 20 beginning at 1pm Eastern. The cost for this webinar is $299 per registrant.

B2B Social Media Boot Camp, a one-day seminar sponsored by PRSA, will be held January 21, in New York City. The cost to attend this seminar is $650 for members and $750 for non-members.

Emerging Media Conference, with keynote speaker Jesse Schell, will be held January 24 - 27, in San Francisco, Ca. The cost varies on attendance.

Media Training Boot Camp, sponsored by PRSA, will be held on February 4, in New York City. The cost for this seminar is $999 for members and $1,099 for non-members.

Social Media Week, will be hosted simultaneously in New York, San Francisco, London, Hong Kong, Toronto, Sao Paulo, Rome, Istanbul and Paris, February 7 - 11. Registration begins January 11, 2011.

Hospital Social Media PR & Marketing, a webinar presented by Bulldog Reporter, will be held on February 11 beginning at 1pm Eastern. The cost for the webinar is $495.

4th Annual Social Media for PR and Corporate Communications, sponsored by Ragan Communications, PR Daily and PRSA, will be held at the University of Nevada Las Vegas February 14 - 16. The cost for this two-day seminar is $945 for members and $1195 for non-members. If you pre-register before January 7, 2011, you can save $200!

Advanced Writing & Editing 2011, a seminar sponsored by Ragan Communications, will be held February 24, in Toronto, Canada. The cost to attend the seminar is $595 for members and $745 for non-members.

Corporate Reputation Risk & Management Conference, sponsored by Marcus Evans, will be held February 24 - 25, in Miami, FL. The cost for this conference is $2,500.00.

PR Measurement Conference, sponsored by PR News, will be held on March 1, in Washington, DC. The cost to attend is $795 if you register before February 25.

Health Care Marketing and PR Social Media Summit, sponsored by the Mayo Clinic and Ragan Communications, will be held March 14 - 15, in Jacksonville, FL. The cost to members is $595 and non-members $745.

Health Academy Summit, sponsored by PRSA, will be held April 27 - 29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

The Digital Impact Conference, sponsored by PRSA, will be held May 5 - 6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
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